The Trade Commission of Peru in the United Kingdom and Ireland, operating under PROMPERÚ, is a government-affiliated institution committed to strengthening economic and commercial ties between Peru and the UK and Irish markets. Based in London’s prestigious Belgravia district, the Commission facilitates trade, tourism, and investment by promoting Peruvian exports, attracting foreign direct investment, and supporting bilateral cooperation initiatives.
Core Functions and Services
The Trade Commission provides a comprehensive suite of services tailored to support Peruvian businesses entering the UK and Irish markets, as well as foreign investors and importers seeking opportunities in Peru:
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Market Analysis
- Delivers tailored analyses of market trends, competitive landscapes, and demand forecasts for Peruvian exporters.
- Identifies opportunities in sectors such as agribusiness, textiles, fishery, metallurgy, and natural ingredients.
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Trade Missions and Promotional Activities
- Organizes and participates in major international trade fairs and exhibitions, including:
- ANUGA (Germany)
- SIAL (France)
- Speciality & Fine Food Fair (UK)
- WTM London (UK)
- Coordinates B2B meetings and sector-specific business forums to promote Peruvian products and services.
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Export Support
- Provides Peruvian exporters with:
- Market entry strategies
- Local regulatory guidance
- Distribution and retail channel insights
- Connects exporters with UK and Irish buyers, importers, and distributors.
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Investment Promotion
- Assists British and Irish companies exploring investment opportunities in Peru.
- Offers insights into Peruvian tax incentives, legal frameworks, and sector-specific investment prospects.
- Key focus sectors include:
- Renewable energy
- Agribusiness and food processing
- Infrastructure and logistics
- Mining and natural resources
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Information Services
- Acts as an information hub for:
- Trade regulations
- Investment policies
- Tourism development strategies
- Serves businesses, public institutions, chambers of commerce, and academia.
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Institutional Collaboration
- Collaborates with UK trade bodies such as the Department for Business and Trade (DBT), the British Chamber of Commerce, and the Institute of Export.
- Works closely with Peruvian business associations (e.g., ADEX, PromPerú Exporters Platform).
Strategic Goals and Market Position
PROMPERÚ’s presence in the UK is part of Peru’s broader strategy to:
- Diversify export destinations beyond North America and the Pacific Alliance.
- Increase the international profile of Peruvian SMEs.
- Position Peru as a reliable supplier of sustainable, high-quality products including:
- Superfoods (quinoa, maca, chia)
- Fresh fruits (grapes, blueberries, avocados)
- Coffee and cocoa
- Sustainable textiles (alpaca, organic cotton)
Economic Impact and Trade Performance
Peru–UK bilateral trade has shown steady growth:
- UK imports from Peru surpassed £700 million in 2022, driven by agricultural exports and mining products.
- Top exported Peruvian products to the UK:
- Grapes: £145 million
- Avocados: £80 million
- Coffee: £60 million
- Fishery products: £50 million
- Free Trade Agreement: The UK-Andean Countries Trade Agreement (effective since 2021) grants tariff-free access to over 95% of Peruvian exports to the UK.
The Trade Commission plays a crucial role in maximizing these trade benefits for Peruvian exporters.
Success Stories and Testimonials
Several Peruvian brands have expanded their footprint in UK retail through the support of the Trade Commission:
“PROMPERÚ helped us secure retail placements and understand UK labelling and packaging compliance. Their team facilitated meetings that converted into long-term contracts.”
— Export Manager, Peruvian Superfood Brand
“The Trade Commission connected us with Peruvian textile suppliers that meet our sustainability criteria, streamlining procurement and reducing lead times.”
— Sourcing Director, British Luxury Apparel Retailer
Contact and Engagement
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Office Address:
25a Motcomb Street, Belgravia, London SW1X 8JU, United Kingdom
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Email: info@promperu.uk
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Phone: +44 (0)20 7078 8287
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Website: https://promperu.uk
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Office Hours: Monday to Friday, 9:00 AM – 6:00 PM (London Time)
Conclusion
The Trade Commission of Peru in the United Kingdom and Ireland is an essential pillar of Peru’s international trade and investment strategy. By delivering data-driven market insights, facilitating direct trade engagements, and offering institutional support, PROMPERÚ helps Peruvian exporters and UK/Irish investors unlock long-term opportunities in a globally competitive environment.
