Tunisian Olive Oil/Packtec - Olive Oil Promotion, Packaging Services | International Food & Drink Event (IFE) 2025
Exhibiting at International Food & Drink Event (IFE) 2025
ExCeL London
17 Mar - 19 Mar, 2025
Media Gallery
Tunisian Olive Oil - Sacred symbol of success and divine blessing
Product Offerings
Product Categories:
Oils and Fats, Organic Products
Products:
Olive Oil Promotion: Tunisian Olive Oil Promotion Program
Packaging Services: Consulting, Design, Research & Development, Training, Testing
Product Gallery:
Tunisian Olive Oil
Product Categories
Oils and Fats
Organic Products
Available Products
Tunisian Olive Oil Promotion Program
Consulting
Design
Research & Development
Training
Testing
Packtec, officially known as the Centre Technique de l’Emballage et du Conditionnement, is a leading Tunisian government-backed technical center that plays a pivotal role in enhancing the competitiveness of the country’s olive oil and agro-industrial exports through innovation in packaging, quality improvement, and international promotion.
Founded under the auspices of the Tunisian Ministry of Industry and Technology, Packtec has been instrumental in positioning Tunisian olive oil on the global stage. With Tunisia ranking among the top five olive oil exporters worldwide, Packtec has been central to building the international image of “Tunisian Olive Oil” as a premium, sustainably-produced product.
Core Business and Services
Packtec specializes in:
Packaging innovation and R&D
Consulting and technical assistance for agro-food and industrial firms
Product testing, certification, and standard compliance support
Training and upskilling programs in packaging and processing
Promotion of Tunisian products internationally, especially olive oil
Through these services, Packtec supports more than 1,200 Tunisian enterprises each year across different industries, ensuring that their packaging and product standards meet both local and international market demands.
Olive Oil Sector Promotion
Packtec is the architect behind the “Tunisian Olive Oil” international branding campaign, which was launched in 2012 and has since been widely recognized across global food exhibitions such as SIAL (Paris), Anuga (Cologne), and Gulfood (Dubai).
Key achievements in olive oil promotion include:
Over 30 international exhibitions supported in the last decade
Tunisian olive oil exports reached 229,000 tons in 2023, with revenues exceeding $1.5 billion USD, per the Tunisian Ministry of Agriculture
Packtec has helped over 120 Tunisian olive oil brands improve their visual identity and shelf appeal through packaging redesign and certification programs
Capabilities and Infrastructure
Packtec operates a state-of-the-art packaging laboratory in Tunis equipped with:
Physical and mechanical testing equipment
Material analysis tools
Simulation systems for logistics conditions
Certification systems aligned with ISO and European standards
It is certified with:
ISO 9001 for quality management
ISO 17025 for testing and calibration laboratories
Accredited by Tunisian Accreditation Council (TUNAC)
Target Market and Export Impact
While Packtec doesn’t produce olive oil itself, it serves as a strategic enabler for Tunisia’s olive oil exporters targeting markets in:
European Union (Italy, France, Spain, Germany)
North America (USA, Canada)
Asia (Japan, China, South Korea)
Middle East (UAE, Saudi Arabia, Qatar)
Its export support initiatives have contributed to Tunisia becoming:
#1 exporter of organic olive oil globally
#2 exporter of bottled olive oil in Arab countries
Shipment and Trade Insights
According to Volza and TradeAtlas data:
Over 1,600 shipments of Tunisian bottled olive oil involved Packtec-supported brands in 2022–2023
Average FOB value per shipment has increased by 22% over the last 5 years due to premium positioning and value-added packaging
Recognitions and Collaborations
Partnered with International Olive Council (IOC) for quality certification
Collaborated with UNIDO, GIZ, and ITC on packaging innovation projects
Recognized by Gulfood Innovation Awards in 2021 for packaging development
Customer Feedback and Impact
Brands supported by Packtec report:
Sales growth between 15–35% after packaging redesign
Increased access to premium shelves in European supermarkets
Entry into new markets, notably East Asia and the US, following promotional collaborations
Packtec remains a cornerstone in Tunisia’s agro-industrial advancement, merging innovation, quality, and tradition to take the nation’s olive oil to the world with pride and precision.
