Exhibiting at International Food & Drink Event (IFE) 2025

Packtec, officially known as the Centre Technique de l’Emballage et du Conditionnement, is a leading Tunisian government-backed technical center that plays a pivotal role in enhancing the competitiveness of the country’s olive oil and agro-industrial exports through innovation in packaging, quality improvement, and international promotion.

Founded under the auspices of the Tunisian Ministry of Industry and Technology, Packtec has been instrumental in positioning Tunisian olive oil on the global stage. With Tunisia ranking among the top five olive oil exporters worldwide, Packtec has been central to building the international image of “Tunisian Olive Oil” as a premium, sustainably-produced product.

Core Business and Services

Packtec specializes in:

• Packaging innovation and R&D
• Consulting and technical assistance for agro-food and industrial firms
• Product testing, certification, and standard compliance support
• Training and upskilling programs in packaging and processing
• Promotion of Tunisian products internationally, especially olive oil

Through these services, Packtec supports more than 1,200 Tunisian enterprises each year across different industries, ensuring that their packaging and product standards meet both local and international market demands.

Olive Oil Sector Promotion

Packtec is the architect behind the “Tunisian Olive Oil” international branding campaign, which was launched in 2012 and has since been widely recognized across global food exhibitions such as SIAL (Paris), Anuga (Cologne), and Gulfood (Dubai).

Key achievements in olive oil promotion include:

• Over 30 international exhibitions supported in the last decade
• Tunisian olive oil exports reached 229,000 tons in 2023, with revenues exceeding $1.5 billion USD, per the Tunisian Ministry of Agriculture
• Packtec has helped over 120 Tunisian olive oil brands improve their visual identity and shelf appeal through packaging redesign and certification programs

Capabilities and Infrastructure

Packtec operates a state-of-the-art packaging laboratory in Tunis equipped with:

• Physical and mechanical testing equipment
• Material analysis tools
• Simulation systems for logistics conditions
• Certification systems aligned with ISO and European standards

It is certified with:

• ISO 9001 for quality management
• ISO 17025 for testing and calibration laboratories
• Accredited by Tunisian Accreditation Council (TUNAC)

Target Market and Export Impact

While Packtec doesn’t produce olive oil itself, it serves as a strategic enabler for Tunisia’s olive oil exporters targeting markets in:

• European Union (Italy, France, Spain, Germany)
• North America (USA, Canada)
• Asia (Japan, China, South Korea)
• Middle East (UAE, Saudi Arabia, Qatar)

Its export support initiatives have contributed to Tunisia becoming:

• #1 exporter of organic olive oil globally
• #2 exporter of bottled olive oil in Arab countries

Shipment and Trade Insights

According to Volza and TradeAtlas data:

• Over 1,600 shipments of Tunisian bottled olive oil involved Packtec-supported brands in 2022–2023
• Average FOB value per shipment has increased by 22% over the last 5 years due to premium positioning and value-added packaging

Recognitions and Collaborations

• Partnered with International Olive Council (IOC) for quality certification
• Collaborated with UNIDO, GIZ, and ITC on packaging innovation projects
• Recognized by Gulfood Innovation Awards in 2021 for packaging development

Customer Feedback and Impact

Brands supported by Packtec report:

• Sales growth between 15–35% after packaging redesign
• Increased access to premium shelves in European supermarkets
• Entry into new markets, notably East Asia and the US, following promotional collaborations

Packtec remains a cornerstone in Tunisia’s agro-industrial advancement, merging innovation, quality, and tradition to take the nation’s olive oil to the world with pride and precision.