Exhibiting at International Food & Drink Event (IFE) 2025

LNS Trade, operating under the vibrant and youth-centric brand Ultra Pop, is a France-based importer, distributor, and brand developer specializing in Asian-inspired beverages, snacks, and confectionery products. Based in Paris, the company has emerged as a leading supplier in the niche market of licensed pop-culture consumables, blending global food trends with the excitement of Japanese and anime-themed branding.

Company Overview

LNS Trade was established to bridge the cultural and commercial gap between Asian street food culture and European retail and entertainment markets. Through its flagship brand Ultra Pop, the company imports, designs, and distributes products that merge culinary innovation with globally recognized entertainment franchises such as Dragon Ball Z and Naruto.

Ultra Pop serves as the company’s umbrella for a wide range of fun, collectible, and novelty food and beverage products that are especially popular among Gen Z and millennial consumers.

Product Portfolio

Ultra Pop by LNS Trade features an expanding catalog of uniquely themed consumables categorized into:

• Beverages:
  • ULTRA ICE TEA – Dragon Ball Z (Goku Edition)
  • ULTRA ICE TEA – Dragon Ball Super (Jiren Edition)
  • Collectible cans, sugar-free, made with natural ingredients
• Snacks:
  • KOMESAN – Rice Chips (Wasabi, Seaweed, Spicy)
  • NEGISAN – Japanese Cup Noodles (Soy, Miso, Spicy)
• Confectionery:
  • GUMISAN – Gummy Candies (Fruit-shaped and flavored)

These products are designed not only for taste appeal but also for high shelf attraction and collector value, with packaging often resembling manga covers or anime merchandise.

Licensing and Branding

A major competitive advantage of LNS Trade lies in its exclusive licensing agreements with major Japanese media franchises. These licenses allow the company to:

• Produce official Dragon Ball and Naruto-themed drinks
• Use anime character IPs for packaging and promotion
• Distribute across Europe without copyright restrictions

This strategy has enabled the brand to capitalize on a loyal and growing anime fandom in France, Germany, the UK, and beyond.

Distribution and Market Reach

Ultra Pop products are currently distributed in:

• France (Monoprix, Carrefour, Fnac, Manga retailers)
• Germany, Belgium, Italy, and Spain
• Online platforms (Amazon, Cultura, PopAsia, own eCommerce store)

According to company insights and industry sales reports:

• LNS Trade distributed over 2.5 million cans of Ultra Ice Tea across Europe in 2023
• Revenue for 2022–2023 grew by 38% YoY, driven largely by retail partnerships and eCommerce expansion
• The brand has retail penetration in over 1,200 points of sale across the EU

Marketing and Community Engagement

LNS Trade has built a strong online presence through:

• Active social media campaigns via Instagram, TikTok, and Facebook
• Collaborations with cosplayers, anime influencers, and YouTube personalities
• Participation in cultural events and expos like Japan Expo Paris, MCM London Comic Con, and Animeland Tour

Its vibrant marketing approach has translated into:

• Over 70K+ followers across platforms
• Recurrent viral campaigns generating millions of impressions
• High product recall and brand loyalty among young European consumers

Quality and Compliance

All products meet EU food safety and packaging standards and are manufactured under:

• IFS (International Featured Standards) certified facilities
• Strict allergen and nutritional labeling protocols
• Vegan, gluten-free, and sugar-free options available for specific SKUs

The company works with logistics partners to ensure ambient and temperature-controlled delivery, suitable for both retail shelf and direct-to-consumer models.

Strategic Outlook

LNS Trade plans to scale its operations with key initiatives including:

• Launching new licensed collaborations with franchises like One Piece and Attack on Titan
• Expanding product lines into frozen and ready-to-eat Japanese meals
• Developing branded vending machine retail across France and Germany

The company is also investing in sustainable packaging and expanding its private label offerings to partner with major European retailers for anime-themed custom product lines.

Ultra Pop by LNS Trade represents a high-growth fusion of culture, taste, and brand storytelling, making it a leader in Europe’s anime-themed food and beverage segment.