Unione Trading Europe Ltd is a UK-based importer and distributor of premium Asian beverages and food products, specializing in the marketing and supply of globally recognized brands such as ALO and Jenji. Headquartered in New Malden, Surrey—one of the most culturally diverse food hubs in the UK—the company plays a pivotal role in introducing authentic Asian drink experiences to both ethnic and mainstream markets across the United Kingdom and Europe.
Core Business
Unione Trading Europe Ltd focuses on the distribution and brand development of imported Asian drinks, particularly functional beverages and trendy ready-to-drink products. The company’s portfolio is anchored by ALO, a leading aloe vera beverage brand, and Jenji, an emerging label for ready-to-drink bubble teas (boba). The company works with supermarkets, wholesalers, foodservice providers, and specialty retailers to bring these beverages to a wide audience.
Product and Service Offerings
Unione Trading’s current product range includes:
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ALO Aloe Vera Drinks:
- Natural aloe vera drinks blended with fruit juices and pulp.
- Popular variants include Original Aloe, Mango + Aloe, Pomegranate + Aloe.
- Known for being non-GMO, gluten-free, and made with real aloe vera.
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Jenji Boba Teas:
- Ready-to-drink bubble tea series targeting the rapidly growing boba market.
- Flavors include:
- Original Milk Tea with Tapioca Pearls
- Matcha Latte
- Brown Sugar Milk Tea
- Strawberry Latte
- Sold in shelf-stable cups with an included straw for on-the-go convenience.
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Other Beverages:
- A curated selection of popular Korean and Japanese beverages including fruit teas, barley drinks, and functional herbal infusions.
These products are distributed across grocery chains, specialty Asian stores, cafés, and online platforms.
Specialization and Unique Selling Proposition (USP)
Unione Trading’s strength lies in its deep understanding of Asian consumer trends and its ability to localize global beverage concepts for the UK and European market. Key USPs include:
- Trend-Responsive Portfolio: Quickly adapts to emerging global drink trends such as aloe vera-based health drinks and boba tea culture.
- Brand Development: Establishing Jenji as a competitive ready-to-drink bubble tea brand in Europe.
- Market Reach: Distribution network spanning ethnic and mainstream retail, including major Asian supermarket chains and e-commerce platforms.
- Quality Standards: All products are imported from certified facilities meeting UK and EU food safety standards.
Financial Strength
While financial disclosures are not public, the company demonstrates strong operational capabilities through:
- Distribution partnerships across the UK and EU.
- Exclusive regional rights for premium beverage brands.
- Participation in major food and beverage trade events.
This indicates a solid financial base with reinvestment into logistics, marketing, and portfolio expansion.
Shipment Records
Trade indicators and distributor listings show that Unione Trading Europe:
- Imports beverage products primarily from Asia (Korea, Taiwan, Thailand, and the U.S.).
- Maintains active importation records for aloe vera beverages and boba milk teas.
- Serves both direct-to-retail and wholesale clients across Europe.
Jenji and ALO products are widely available in Asian supermarket chains across the UK, including H Mart, Oseyo, and local specialty retailers.
Target Market
Unione Trading Europe’s beverages cater to:
- Asian diaspora communities seeking familiar, high-quality drinks.
- Mainstream UK consumers, especially Gen Z and millennials interested in K-food culture and trendy beverages.
- Health-conscious shoppers looking for functional, plant-based drinks like aloe vera.
- Retailers and café chains expanding into Asian product offerings.
The RTD boba segment has shown rapid growth, making Jenji a key player in an increasingly competitive space.
Capabilities
- Cold and Ambient Logistics: Infrastructure to handle shelf-stable beverages and ensure quality retention.
- Private Label and Co-Branding Options: Available for foodservice clients and export opportunities.
- Bilingual Packaging and Compliance: Localized labels and nutritional info for EU and UK markets.
- E-commerce Integration: Products are also accessible via online platforms for direct-to-consumer access.
Certifications and Compliance
All imported products adhere to:
- UK Food Standards Agency (FSA) regulations
- EU Regulation (EC) No 178/2002 for food safety and traceability
- Labeling compliance with allergens, nutrition, and origin disclosures
- Third-party certification from manufacturing countries (e.g., HACCP, ISO)
This ensures full regulatory compliance for both retail and foodservice environments.
Customer Testimonials
The company’s products enjoy strong loyalty in both B2B and B2C channels:
“ALO drinks are a consistent top-seller in our functional beverage aisle. Customers appreciate the natural ingredients.” – Store Manager, London
“Jenji bubble teas have been a great addition to our beverage section. They fly off the shelves!” – Independent Asian Grocer, Manchester
Major Achievements
- Successfully introduced the ALO brand to UK and EU markets with wide retail distribution.
- Developed and launched Jenji, a proprietary RTD bubble tea brand targeting youth and trend-driven consumers.
- Established distribution relationships with leading Asian and multicultural supermarkets across the UK.
- Positioned itself as a leading Asian beverage distributor, actively expanding its product portfolio and regional footprint.
- Participated in IFE London and similar food innovation expos to showcase its growing brand ecosystem.
Unione Trading Europe Ltd continues to shape the future of Asian beverage distribution in Europe, delivering innovation, cultural authenticity, and consumer-first experiences across its growing brand portfolio.
