Exhibiting at International Food & Drink Event (IFE) 2025

Vanilla Bazaar is a leading UK-based importer, processor, and retailer of premium vanilla products, operating out of Harrow, Greater London. Founded with a vision to make ethically sourced, high-quality vanilla accessible to both commercial and home users, Vanilla Bazaar has built a solid reputation in the food and beverage industry. The company supplies to a wide clientele ranging from Michelin-star chefs and bakeries to artisan producers and retail consumers.

With a specialization in vanilla-based ingredients and a strong emphasis on quality, traceability, and sustainability, Vanilla Bazaar is among the most respected vanilla solution providers in the United Kingdom.

Core Business and Product Offerings

Vanilla Bazaar’s core competency lies in the direct import of vanilla beans and their transformation into premium culinary products at their UK facilities. Their product categories include:

• Vanilla Pods:

  • Premium Vanilla Pods
  • Gourmet Vanilla Pods
  • Essential Vanilla Pods
  • Organic & Fairtrade Vanilla Pods

• Vanilla Extracts:

  • Purity Vanilla Extracts
  • Classic Vanilla Extract
  • Speciality Vanilla Extracts (custom blends)

• Vanilla Powder:

  • Gourmet Vanilla Powder
  • Premium Vanilla Powder

• Vanilla Seeds:

  • Exhausted Vanilla Seeds

• Vanilla Paste:

  • Madagascan Vanilla Bean Paste

• Vanilla Caviar:

  • Organic Madagascan Vanilla Caviar

• Vanilla Sugar:

  • Madagascan Vanilla Infused Demerara Sugar

These products are offered in both bulk quantities for B2B clients and retail packs for end-users via their e-commerce platform.

Specialisation and Unique Selling Proposition (USP)

Vanilla Bazaar differentiates itself through:

• 100% natural and traceable vanilla sourcing, primarily from Madagascar, Uganda, and India
• In-house blending and processing for quality control and customisation
• Fairtrade and Organic certifications, reinforcing ethical supply chains
• Specialist solutions for chefs and manufacturers, including high-strength extracts and bespoke formulations
• Focus on sustainability and social impact, including partnerships with vanilla farming communities

Their commitment to ethical trade practices and consistency in quality has earned them long-term partnerships with high-end bakeries, chocolatiers, and foodservice providers across the UK and Europe.

Financials and Market Position

Vanilla Bazaar operates in the niche but growing premium flavoring market. While financials are not publicly disclosed due to its private company status, industry reports and client portfolios suggest a robust and profitable operation.

The company has:

• Doubled its e-commerce sales between 2021 and 2023
• Secured contracts with multiple mid-sized food production companies
• Expanded its B2B customer base across the UK and into mainland Europe

This trajectory is aligned with the rising demand for clean-label and natural ingredients in processed foods and premium culinary applications.

Shipment and Export Activity

According to trade data from sources like ImportYeti and public customs records, Vanilla Bazaar has consistently imported vanilla pods and semi-processed vanilla goods from Madagascar, India, and Uganda.

• Annual Import Volume Estimate: Approx. 2–3 metric tons of vanilla pods
• Primary Origins: Madagascar (Bourbon vanilla), Uganda (Planifolia), India (Tahitian-style)
• Export Reach: UK domestic distribution + selective export to Germany, France, and Ireland
• Distribution Models: Direct B2B, online retail (via their website), Amazon UK

Target Market

Vanilla Bazaar serves a diversified market that includes:

• Professional chefs and fine dining establishments
• Specialty food producers (ice cream, chocolate, desserts)
• Independent and large-scale bakeries
• Retail consumers seeking pure, high-quality vanilla
• Distributors of natural flavoring agents

Their dual-channel approach (wholesale + direct-to-consumer) allows them to cater effectively to both ends of the market spectrum.

Capabilities

• Custom blending of extracts and powders
• Private labeling services
• High-volume wholesale fulfillment
• Small-batch artisan processing
• Expertise in organic and fairtrade certification compliance

All operations are geared to maintain product integrity from bean to bottle, ensuring premium quality and compliance with food safety standards.

Certifications and Compliance

Vanilla Bazaar’s products comply with UK and EU food safety standards and come with:

• Organic Certification
• Fairtrade Certification
• Food Grade Manufacturing Protocols
• Batch-level traceability

These certifications are prominently used in their branding and marketing as key trust drivers.

Customer Testimonials

"We’ve worked with Vanilla Bazaar for over 5 years. Their quality and service are unmatched in the vanilla space."
— Executive Pastry Chef, London

"Their purity extract gives our desserts a signature note that customers love."
— Co-Founder, Premium Ice Cream Brand

"Ethical sourcing is important to us, and Vanilla Bazaar delivers both on quality and principles."
— Bakery Owner, Manchester

Major Achievements

• Development of alcohol-free vanilla extract range to serve halal and beverage sectors
• Collaboration with Fairtrade cooperatives in Madagascar to support local farmers
• Featured supplier at international food exhibitions, including The Speciality & Fine Food Fair (UK)
• Established a growing Amazon storefront and expanded online customer base

Vanilla Bazaar continues to be a go-to brand for ethically sourced, premium-grade vanilla products in the UK and beyond, combining culinary excellence with responsible business practices.