Product Offerings
Products:
Soft Drinks: Frutti Fresh Pineapple, Frutti Fresh Orange, Frutti Fresh Lemon
Mineral Water: Aqua Velta Still, Aqua Velta Sparkling
VELTA PROD SRL is a leading Romanian beverage manufacturer headquartered in Oradea, Romania, with a strong legacy in producing high-quality soft drinks and mineral water. Established with the goal of serving both domestic and international markets, the company has steadily expanded its operations and product lines, gaining recognition for innovation, quality, and consistency.
Core Business and Product Offerings
The company specializes in two main product segments:
-
Soft Drinks (under the Frutti Fresh brand)
These include a variety of fruit-flavored carbonated beverages such as:- Frutti Fresh Pineapple
- Frutti Fresh Orange
- Frutti Fresh Lemon
-
Mineral Water (under the Aqua Velta brand)
A range of bottled still and sparkling mineral waters that are naturally sourced and processed with strict adherence to safety and purity standards.
All products are manufactured using state-of-the-art bottling and carbonation technology to ensure flavor integrity and freshness across markets.
Specialization and Unique Selling Proposition (USP)
VELTA PROD’s primary USP lies in its strategic vertical integration and its control over the entire production and bottling process. The company leverages Romania’s abundant natural water reserves to offer high-quality mineral water under the Aqua Velta brand, while also investing in flavor development and branding for its fruit soda segment.
The Frutti Fresh line has gained popularity for its vibrant taste and affordability, appealing especially to young consumers and mass retail channels.
Financials and Shipment Data
VELTA PROD SRL has shown strong growth in export markets. Based on shipment data available through platforms like Volza and ImportYeti:
- The company exports to more than 12 countries, including Hungary, Germany, the Netherlands, Israel, and Italy.
- It completes over 80 international shipments annually, mainly comprising full truck/container loads of beverages.
- Estimated export value ranges between USD 6–8 million annually, with volumes increasing each fiscal year.
- Exported product formats include PET bottles of various sizes (0.5L, 1.5L, 2L), catering to different market demands.
Domestically, VELTA PROD has established a robust distribution network through retail chains, wholesalers, and regional distributors.
Target Market
VELTA PROD targets a wide demographic, with products tailored for:
- Price-sensitive consumers seeking value-for-money refreshment
- Retail chains and supermarkets seeking bulk beverage supply
- Distributors in Eastern and Western Europe looking for reliable private-label or branded products
The company’s ability to produce both branded and customized products also makes it attractive for private-label agreements and co-packing opportunities.
Capabilities and Manufacturing Infrastructure
VELTA PROD operates a modern production facility in Oradea, equipped with:
- Automated bottling and filling lines with high daily output capacity
- In-house quality control laboratory to test water purity and product consistency
- Large warehousing space to support exports and seasonal demand surges
- Dedicated export department with multilingual staff for logistics coordination
The company adheres to European manufacturing standards, ensuring efficiency, hygiene, and scalability.
Certifications and Compliance
VELTA PROD SRL operates under strict regulatory and food safety standards. The company maintains:
- ISO 22000: Food Safety Management
- HACCP Certification
- ISO 9001: Quality Management Systems
- Compliance with EU beverage labeling and packaging regulations
These certifications support seamless cross-border shipments and compliance with major retailer standards across Europe.
Customer Testimonials and Industry Feedback
While formal testimonials are not widely published, import data and consistent repeat shipments suggest high customer satisfaction. Distributors appreciate VELTA PROD’s:
- Reliable lead times and logistics handling
- Competitive pricing in the fruit soda category
- Flexible product formats for different market needs
Major Achievements
- Expanded exports across more than a dozen countries within Europe and the Middle East
- Successfully established and maintained two prominent brands: Frutti Fresh and Aqua Velta
- Recognized regionally for contributing to Romanian exports in the beverage sector
- Invested in continuous modernization of its production line to align with global industry benchmarks
With a strong export base, scalable operations, and consumer-friendly product lines, VELTA PROD SRL is poised to further expand its global footprint in the coming years.