Veroni S.p.A. is a heritage Italian charcuterie manufacturer headquartered in Correggio, Emilia-Romagna, Italy. Established in 1925 by five Veroni brothers, the company has remained a family-run business for nearly a century, committed to preserving traditional Italian meat-curing methods while innovating for modern consumer demands. Veroni is one of the largest exporters of authentic Italian salumi to global markets, including the United States, where it operates a slicing facility to meet USDA standards.
Renowned for its dedication to quality, craftsmanship, and traceability, Veroni blends old-world recipes with state-of-the-art production processes, earning its place as a leading brand in premium deli meats worldwide.
Core Business and Product Offerings
Veroni’s product portfolio includes a comprehensive range of traditional Italian cured meats, produced under stringent quality controls:
- Salami:
- Salame Milano
- Salame Calabrese
- Salame Toscano
- Salame Napoli
- Prosciutto:
- Dry-cured hams aged for up to 24 months
- Mortadella:
- IGP-certified Mortadella Bologna with pistachios or black pepper
- Speck:
- Lightly smoked prosciutto aged and spiced in northern Italian tradition
- Pancetta:
- Rolled and dry-cured Italian bacon seasoned with herbs and spices
- Coppa:
- Traditional dry-cured pork shoulder with robust flavor and marbling
The company offers both whole and pre-sliced products, including retail-ready packs and foodservice options.
Specialisation and Unique Selling Proposition (USP)
Veroni’s success is built on a blend of tradition and innovation:
- Authentic Italian production: All meats are processed and aged in Italy using time-honored methods.
- USDA-certified slicing facility in Logan, New Jersey: Ensures freshness and compliance for American consumers while retaining “Made in Italy” origin.
- Exclusive aging processes: Natural curing in controlled environments for optimal flavor development.
- Single-origin meat sourcing: Ensures complete traceability and animal welfare compliance.
- Nitrite-free and clean label products: Increasingly popular among health-conscious consumers.
Veroni is the only Italian charcuterie producer slicing and packaging its meats in the U.S. from meats aged and cured in Italy.
Financials and Market Reach
Although privately held, Veroni's scale and export data reveal strong financial performance:
- Estimated annual revenue: Over €150 million (industry estimate)
- Employees: Approx. 400 globally
- Market presence: Distributed in over 20 countries
- US retail penetration: Available in Whole Foods, Costco, Publix, and Wegmans
- 2022 milestone: Over 5,000 metric tons of meat exported from Italy
Veroni’s dual manufacturing setup in Italy and slicing facility in the U.S. gives it a competitive edge in compliance, freshness, and distribution efficiency.
Shipment and Export Activity
Trade data from platforms like ImportYeti and Volza confirm high-frequency exports:
- Top export destinations: United States, Germany, France, United Kingdom
- Popular export formats: Vacuum-packed salami logs, sliced deli packs, bulk formats for foodservice
- Key logistics partners: Cold-chain certified transport networks across EU and North America
The company actively participates in international trade fairs like Anuga, SIAL, and the Fancy Food Show to strengthen its global footprint.
Target Market
Veroni targets a range of premium customers:
- Gourmet retail chains
- High-end delis and butcher shops
- Supermarkets with premium charcuterie sections
- Foodservice and hospitality distributors
- Private label partners in Europe and North America
Its products appeal especially to consumers seeking clean-label, artisanal, and authentic European meat products.
Capabilities
- Integrated production from meat selection to final packaging
- Large-scale aging facilities in Correggio with capacity for thousands of salami and ham pieces
- Automated slicing and modified-atmosphere packaging (MAP) for freshness
- Private label and co-branding services
- Product innovation lab for new SKUs and flavor trends
Veroni’s vertically integrated operations ensure high consistency, product safety, and customization.
Certifications and Compliance
Veroni operates under strict regulatory and quality frameworks:
- IFS Food Certification
- BRC Global Standard for Food Safety
- USDA and FDA compliance (for U.S. sliced products)
- Mortadella Bologna IGP certification
- ISO 22000 for food safety management systems
All exports are supported with full documentation and EU-compliant labelling.
Customer Testimonials
“Veroni is one of our best-selling charcuterie brands. The freshness and flavor are unbeatable.”
— Category Manager, Whole Foods Market
“Their USDA-certified plant in the U.S. ensures regulatory compliance and shortens lead times.”
— Distributor, New York
“The salame Napoli and Mortadella are staples in our catering menus—guests always ask for more.”
— Executive Chef, Luxury Hotel Chain
Major Achievements
- First Italian company to slice and package meats in the U.S. using imported, aged Italian meats
- Over 95 years of heritage as a family-run Italian business
- Recognized brand across gourmet retail in Europe and America
- Developed nitrite-free and gluten-free charcuterie line
- Sponsorships and branding partnerships with Italian sports and lifestyle events
Veroni S.p.A. continues to combine the best of Italy’s salumi traditions with modern food technology, offering consumers around the world a taste of authentic Italian craftsmanship.
