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T2

Exhibiting at Thaifex - Anuga Asia 2025

1-PP71
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Vitamin-Infused Water: Vitamin B, Vitamin C, Vitamin E

Functional Beverages: Yanhee Calcium Water, Yanhee L-Carni

Sports Drinks: Yanhee Go

Yanhee Vitamin Water Co., Ltd., headquartered in Bangkok, Thailand, is a specialized manufacturer of functional and vitamin-infused beverages. Developed under the guidance of Yanhee International Hospital, a leading healthcare institution in Thailand, the brand represents the convergence of health science and consumer hydration needs.

Company Overview

Yanhee Vitamin Water was introduced to the market with a mission to provide healthy, flavorful, and functional alternatives to sugary soft drinks. Leveraging the medical expertise of Yanhee Hospital, the product line focuses on infusing essential nutrients into purified drinking water, catering to health-conscious consumers in Thailand and neighboring markets.

The company operates under strict quality control and food safety standards, aligning its manufacturing process with both local FDA guidelines and international beverage production norms.

Product Portfolio

The product lineup from Yanhee Vitamin Water Co., Ltd. is divided into three primary segments:

  • Vitamin-Infused Water:

    • Yanhee Vitamin B – supports metabolism and energy conversion
    • Yanhee Vitamin C – supports immunity
    • Yanhee Vitamin E – antioxidant-rich for skin and cell health
  • Functional Beverages:

    • Yanhee Calcium Water – enhanced with calcium to support bone health
    • Yanhee L-Carni – infused with L-Carnitine for energy and fat metabolism
  • Sports and Energy Drinks:

    • Yanhee Go – designed for hydration and electrolyte replenishment for active individuals

These beverages are packaged in 460ml bottles and available at supermarkets, convenience stores, pharmacies, and online retail platforms across Thailand.

Manufacturing Capabilities

Yanhee Vitamin Water is produced in a GMP-certified facility with advanced bottling technology and automated vitamin infusion systems. The company emphasizes:

  • Use of RO-purified water
  • Vitamin stability testing
  • Flavor optimization based on medical and nutritional guidance

The plant maintains traceability systems and batch control to ensure consistent product quality.

Target Market

Yanhee Vitamin Water targets a broad demographic:

  • Urban consumers seeking healthy beverage alternatives
  • Fitness enthusiasts and gym-goers
  • Diet-conscious individuals avoiding sugar-laden drinks
  • Patients and health-focused buyers influenced by Yanhee Hospital branding

The brand particularly resonates with young adults and professionals in metropolitan areas.

Brand Strength and Market Performance

  • Yanhee Vitamin Water is one of the top-selling functional water brands in Thailand, recognized for its medical credibility and health branding.
  • The brand has consistently appeared in wellness expos, food innovation trade shows, and retail promotions.
  • In Thailand’s functional beverage sector, Yanhee commands high visibility alongside global brands, benefiting from local trust in Yanhee Hospital.

Though financial figures are not publicly available, market indicators suggest rapid growth fueled by increased health awareness post-pandemic.

Regulatory Compliance

All Yanhee products are:

  • Certified by the Thai FDA
  • Produced under GMP and HACCP protocols
  • Compliant with ASEAN food safety labeling laws

No artificial coloring or preservatives are used, appealing to clean label standards.

Marketing and Outreach

Yanhee Vitamin Water has used a combination of:

  • Healthcare endorsements via the Yanhee Hospital brand
  • Digital advertising targeting wellness consumers
  • Retail partnerships with major Thai chains like 7-Eleven, Big C, and Tesco Lotus

While social media presence is limited compared to international beverage brands, the trust associated with Yanhee Hospital has proven sufficient to sustain a loyal customer base.

Leadership

Dr. Supot Sumritvanitcha, as a leading medical executive affiliated with Yanhee Hospital, plays a prominent advisory role in shaping the health and nutritional profile of the product offerings. His involvement assures scientific credibility and health marketing alignment.

Summary

Yanhee Vitamin Water Co., Ltd. is a standout player in Thailand’s functional beverage industry, uniquely bridging the gap between medical wellness and consumer convenience. With a robust product portfolio, credible brand backing, and a rapidly growing health-oriented market, the company is well-positioned for regional expansion and product diversification.