Product Offerings
Products:
Smoked Meats: Bacon, Ham, Prosciutto
Sausages: Thin and Thick Kiełbasa, Kabanos, Frankfurters
Cold Cuts: Mortadella, Pâté
Vegetarian Products: Lentil and Carrot Pâté, Chickpea Pâté
Ready Meals: Ready Chicken, Ready Pork
Zakłady Mięsne Pekpol Ostrołęka S.A., commonly known as PEKPOL, is one of Poland's leading producers of high-quality meat products, cold cuts, and ready meals. Headquartered in Ławy, near Ostrołęka, the company has been operating since 1974, evolving into a modern, technologically advanced manufacturer with a strong presence in both domestic and international markets. PEKPOL is known for blending traditional Polish meat craftsmanship with innovation, food safety, and product diversity.
Core Business and Product Portfolio
PEKPOL offers a broad assortment of meat-based and plant-based products to meet the demands of retail, foodservice, and export sectors. The company’s product categories include:
Smoked Meats:
- Bacon
- Traditional Hams
- Prosciutto-style Meats
- Smoked Pork Necks
Sausages:
- Kiełbasa (Traditional Polish Sausage) – thin and thick varieties
- Kabanos Sausages
- Frankfurters
- Grill-ready sausage assortments
Cold Cuts:
- Mortadella
- Sliced Ham Varieties
- Pâtés and Liver Spreads
- Deli-style sausage slices
Ready Meals:
- Ready Chicken – pre-cooked seasoned chicken dishes
- Ready Pork – pork cutlets and traditional Polish recipes
- Packaged in heat-and-eat trays for retail convenience
Vegetarian Products:
- Lentil and Carrot Pâté
- Chickpea Pâté
- Vegan spreads and plant-based alternatives under “Dziarskie Jarskie”
PEKPOL’s wide-ranging offering supports traditional, convenience, and health-conscious consumer needs.
Brands and Market Segmentation
PEKPOL operates under several strategic brand lines tailored to different customer segments:
- Kurpiowskie – Traditional Polish smoked meats and sausages
- Ready Chicken / Ready Pork – Convenience meals ready to heat and eat
- Dziarskie Jarskie – Vegan and vegetarian product line
- Spiżarnia Dębowa – Premium deli meats, pâtés, and cold cuts with rustic packaging
These brands serve supermarkets, delicatessens, HoReCa, and health food retailers across Poland and Europe.
Unique Selling Proposition (USP)
PEKPOL’s differentiation is built on:
- Tradition-backed innovation – using age-old Polish recipes with modern processing
- Certified food safety standards, meeting domestic and EU export compliance
- Vegetarian product line – a rare combination within a meat-focused producer
- Custom packaging and private label capabilities for large retail clients
- Consistent quality and taste, confirmed by numerous consumer awards and certificates
Certifications and Food Safety
PEKPOL adheres to international food safety and quality standards, including:
- IFS (International Featured Standard) Food Certification
- BRC Global Food Safety Standard
- ISO 22000-compliant food safety management systems
- Veterinary-approved export registration to EU and non-EU countries
All products undergo rigorous testing, traceability monitoring, and allergen management protocols.
Production Facilities and Capabilities
The production site in Ławy covers over 16,000 square meters, featuring:
- Modern meat curing, smoking, and cutting lines
- Automated sausage stuffing and packaging technologies
- Dedicated plant for vegetarian and vegan product lines
- Cold storage and logistics optimized for pan-European distribution
PEKPOL's facilities support high-volume production without compromising on artisanal taste profiles and flexibility for custom client demands.
Market Reach and Export Activities
PEKPOL supplies products to:
- Major Polish retail chains (Biedronka, Lidl, Carrefour, Auchan)
- Export clients in over 25 countries, including:
- Germany
- United Kingdom
- Netherlands
- Czech Republic
- Slovakia
- Baltic states
They also operate private label manufacturing for European grocery chains, supporting regional flavor adaptation and packaging regulations.
Innovation and Sustainability
PEKPOL continues to invest in:
- R&D for plant-based innovations, including new spreads and vegan meats
- Development of recyclable and reduced-plastic packaging
- Sustainable sourcing of pork and poultry, with traceability back to farm level
- Use of renewable energy and water-saving systems in production lines
The company aligns with global trends in food health, environmental responsibility, and consumer transparency.
Marketing and Consumer Engagement
PEKPOL maintains an active presence on social media platforms like Facebook and Instagram, sharing:
- Product launches
- Seasonal promotions and grill season recipes
- Behind-the-scenes manufacturing stories
- Nutrition and usage tips for their plant-based line
They regularly participate in industry trade shows such as Polagra, SIAL Paris, and Anuga, reinforcing their role as a trusted food partner in Europe.
Strategic Vision and Future Goals
PEKPOL’s future roadmap includes:
- Expanding their plant-based product lines under the Dziarskie Jarskie brand
- Increasing export presence in Asia and the Middle East
- Enhancing automation in logistics and inventory forecasting
- Developing new functional meat products with added nutritional benefits
As one of Poland’s most recognized meat processors, PEKPOL continues to uphold its legacy of authentic flavor, food safety, and consumer trust, while evolving to meet the dynamic demands of a globalized food market.