Exhibiting at International Food & Drink Event (IFE) 2025

Sakr Group is one of Egypt’s most prominent food manufacturing and distribution conglomerates, with a diverse product portfolio spanning dairy, beverages, frozen foods, and more. Headquartered in Alexandria, the group has earned a reputable position in both local and regional markets through its commitment to quality, innovation, and operational excellence.

Core Business and Product Portfolio

Sakr Group’s operations encompass several verticals within the food and beverage industry, supplying both domestic and international markets. The company’s extensive product offerings include:

• Dairy Products:

  • Natural Pure Ghee
  • Natural Butter
  • Processed Cheese
  • Cheddar Cheese
  • Long Life Milk
  • Flavored Milk

• Beverages:

  • Long Life Juices (various flavors and pack sizes)

• Frozen Foods:

  • Frozen Meat (including processed beef products)
  • Frozen Fish (white fish fillets and mixed seafood varieties)

• Other Food Products:

  • Frozen Vegetables (including mixed vegetables, peas, okra, etc.)

These products are marketed under various sub-brands and distributed through retail, foodservice, and export channels across Egypt and the MENA region.

Brands

Sakr Group operates several brands targeting different market segments:

• Twist
• Rotana
• Bashayer
• Golden Chef
• El-Halouba
• Anchor (licensed production/distribution)

Each brand caters to a specific consumer demographic, enabling Sakr Group to maintain strong brand presence across diverse product categories and price points.

Unique Selling Proposition

Sakr Group’s strategic advantages include:

• Vertical Integration: From raw material procurement to final product distribution, Sakr Group controls the supply chain to ensure consistency and traceability.
• State-of-the-Art Manufacturing: Equipped with modern European processing lines for dairy, juice, and frozen food production.
• Multi-Category Strength: Ability to deliver a broad range of food staples through a unified distribution platform.
• Export-Ready Certification: Products comply with both Egyptian and international food safety regulations, making them suitable for export.

Their commitment to local agricultural sourcing also strengthens the group’s position as a driver of Egypt’s agro-industrial development.

Market Reach and Trade Activity

Sakr Group serves a wide array of markets including:

• Domestic Distribution:

  • National retail chains
  • Foodservice and HoReCa sectors
  • Government supply programs

• Export Markets:

  • Gulf Cooperation Council (GCC) countries
  • North African markets
  • Select Asian and European destinations

According to available customs and trade intelligence platforms, Sakr Group has handled hundreds of export consignments across the Middle East and Africa, with key products being dairy (ghee, cheese) and beverages.

Certifications and Quality Assurance

Sakr Group adheres to stringent national and international quality standards:

• ISO 22000:2018 Food Safety Management System
• HACCP Certified
• Halal Certification for all meat and dairy products
• Regular quality audits and lab testing conducted in in-house and third-party certified laboratories

Their factories are equipped with automated CIP (clean-in-place) systems and fully documented traceability protocols from raw material to finished product.

Manufacturing and Distribution Capabilities

Sakr Group’s facilities include:

• Dairy Plants: Processing lines for ghee, butter, cheese, and milk with high daily capacity
• Juice and Beverage Plant: Long-life juice UHT filling lines with aseptic packaging capabilities
• Frozen Food Facilities: Blast freezing, IQF (Individually Quick Frozen) technology, and vacuum sealing units
• Logistics Fleet: A temperature-controlled transport network that ensures timely deliveries across Egypt and for international clients

The company also maintains cold storage infrastructure and third-party logistics partnerships to support scalable expansion.

Target Customers

Sakr Group services a wide range of clients including:

• Retail chains and hypermarkets
• Wholesalers and foodservice distributors
• Government agencies and food assistance programs
• Private label clients and export wholesalers

The group’s ability to provide consistent volumes, product customization, and multilingual packaging makes it a preferred partner for regional distributors.

Customer Perception and Recognition

Sakr Group has developed strong brand equity within the Egyptian market:

• Highly visible in supermarkets and grocery chains
• Recognized for quality in staple products like ghee and processed cheese
• Positive consumer sentiment regarding flavor consistency and shelf stability

Industry partners frequently highlight the company’s reliable fulfillment rates and professional B2B support.

Notable Achievements

• Ranked among Egypt’s top food exporters in multiple categories
• Expanded brand presence to over 20 international markets
• Successfully managed multi-brand product strategies, increasing market share across dairy and beverage segments
• Recipient of industry awards and certifications for operational excellence and innovation

Sakr Group continues to build on its legacy as a cornerstone of Egypt’s agro-industrial sector. Through strategic investments, quality focus, and brand development, the group is poised for continued expansion in global food supply chains.