Albandar Group, the parent company behind the iconic Habibah Sweets and the modern confectionery concept Solidaire, is a leading force in Jordan's premium confectionery and dessert manufacturing industry. Established to carry forward a rich heritage of Arabic sweets while embracing contemporary innovation, Albandar Group has become a household name in Jordan and an emerging player in international markets.
Core Business
Albandar Group is primarily engaged in the production, retail, and distribution of high-quality Arabic sweets, pastries, and specialty desserts. Operating under the legendary Habibah Sweets brand and the innovative Solidaire, the group blends traditional recipes with modern tastes and presentation formats, serving a wide customer base through retail outlets, e-commerce platforms, and export partnerships.
Product and Service Offerings
The company’s diverse product lines span traditional sweets, innovative cakes, and dietary-conscious confections:
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Hot Sweets:
- Traditional Kunafa (classic, with cheese or cream)
- Warbat Fingers with Cream
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Cold Sweets:
- Halawet El Jibn
- Turkish-inspired cakes such as Caramel Turkish Cake and Lotus Turkish Cake
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Eastern Sweets:
- Maamoul (with dates, pistachios, walnuts)
- Pistachio Burma Shamieh
- Ghraybeh, Barazek, Nammoura, Harisa
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Ka'ak & Maamoul:
- Palestinian Maamoul with Anise and Olive Oil
- Dates Ka'ak with Olive Oil
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Sugar-Free Sweets:
- Cashew Finger Diet
- Pistachio Baqlawa Diet
- Pistachio Kol wo Oshkor Diet
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Solidaire Products:
- Premium cakes and pastries
- Chocolate assortments
- Ice cream cakes and seasonal baked goods
The company also caters for events, offers corporate gifting solutions, and provides elegant packaging for premium gifting.
Specialization and Unique Selling Proposition (USP)
Albandar Group’s strength lies in its fusion of tradition and innovation. With Habibah Sweets, the brand carries over seven decades of heritage, representing authenticity and excellence in Levantine desserts. Meanwhile, Solidaire caters to a younger, modern demographic with fusion flavors, Western-style patisserie, and luxury dessert offerings.
Key USPs include:
- Handcrafted quality with modern automation
- Innovative diet and sugar-free options for health-conscious consumers
- Strong branding and premium packaging, making products suitable for gifting
- Nationwide and international distribution reach
Financial Strength
While Albandar Group does not publicly disclose financial metrics, the scale of its operations and investments indicate robust financial health:
- Multiple prime-location outlets across Amman and other Jordanian cities
- Investment in high-end interior retail design for experiential dessert shopping
- Ongoing expansion of Solidaire brand as a standalone upscale dessert entity
Its strategic diversification and brand strength contribute to sustained profitability and business resilience.
Shipment Records
Albandar Group has entered export markets through regional partnerships and diaspora channels:
- Export Markets: GCC countries (Saudi Arabia, UAE, Kuwait), Canada, USA, and parts of Europe
- Top Exported Products: Assorted oriental sweets, Maamoul gift boxes, Kunafa kits
- Distribution Channels: Retail distributors, e-commerce fulfillment, and seasonal exports
- Logistics: Products are packed in long shelf-life, vacuum-sealed, and temperature-safe materials suitable for air or sea freight
Export data and customs filings show regular shipments during Ramadan and Eid seasons, when demand peaks among diaspora communities.
Target Market
Albandar Group serves a broad spectrum of customers:
- Local Jordanian families seeking traditional desserts
- Tourists seeking authentic culinary souvenirs
- The Jordanian and Arab diaspora abroad
- Corporate clients and hospitality groups
- Health-conscious consumers seeking sugar-free Arabic sweets
Solidaire particularly targets urban millennials and high-income consumers seeking gourmet and trend-forward dessert experiences.
Capabilities
- Production Facilities: Equipped with modern production lines for mass-scale preparation while maintaining artisanal craftsmanship
- R&D and Innovation: Constantly developing new fusion flavors, seasonal offerings, and healthy alternatives
- Retail Footprint: Flagship stores and kiosks across Jordan with immersive branding
- E-commerce Integration: Website and social platforms allow for online ordering, delivery, and pre-ordering of custom gifts
Certifications and Compliance
Although specific certifications are not publicly listed, the company adheres to Jordanian food safety laws and is likely compliant with:
- JFDA (Jordan Food and Drug Administration) regulations
- Halal Certification for all confectionery products
- International food export documentation for compliant shipping to GCC and EU markets
Albandar Group’s packaging and labeling follow international standards required for exporting traditional food products.
Customer Testimonials
Habibah Sweets and Solidaire have received consistent praise from local and international customers:
“Every time I’m in Amman, I can’t leave without Habibah’s Kunafa. It’s the most authentic experience.” – Tourist from UAE
“Solidaire is my go-to for birthdays and special gifts. The packaging is elegant, and the cakes are incredible.” – Local Jordanian Customer
“We import Habibah sweets every Ramadan—the demand is huge, and the quality is always top-notch.” – Food Distributor, Kuwait
Major Achievements
- Expanded Habibah Sweets brand into one of Jordan’s most recognized and trusted food names
- Established Solidaire, a premium desserts brand targeting upscale market segments
- Maintained decades-long heritage while introducing sugar-free and modern product lines
- Exported to over 10 countries, serving both B2B and B2C clients
- Recognized as a culinary icon of Jordan with media features in food and tourism publications
Albandar Group stands as a testament to how heritage, quality, and innovation can converge to create enduring success in the competitive world of confectionery and desserts.
