Exhibiting at Asia Fruit Logistica 2025

The Asociación Nacional de Exportadores de Berries (Aneberries, A.C.) is the premier industry association representing Mexico's berry export sector. Headquartered in Guadalajara, Jalisco, Aneberries serves as the unified voice for growers, exporters, and marketers of blueberries, raspberries, blackberries, and strawberries—Mexico’s most significant soft fruit exports.

Core Business and Services

Founded in 2010, Aneberries was created to coordinate, promote, and protect the Mexican berry export industry. The association collaborates closely with national and international regulatory bodies to ensure the industry's competitiveness, safety, and sustainability. Its primary roles include:

• Export Promotion: Advocating for Mexican berries in international markets and facilitating trade partnerships.
• Regulatory Compliance: Ensuring member compliance with international phytosanitary, labor, and food safety standards.
• Technical Training & Certification Support: Offering training programs for growers and exporters on global certifications such as GLOBALG.A.P., PrimusGFS, and USDA Organic.
• Market Intelligence & Research: Providing export data, agronomic research, and market forecasts to guide member decision-making.
• Sustainability Programs: Promoting social responsibility, fair labor practices, and environmentally friendly farming through coordinated industry action.

Specialization and Unique Positioning

Aneberries is the only Mexican association exclusively focused on the soft berry export industry. It represents over 90% of Mexico’s berry exports, making it a critical stakeholder in global berry trade. Its unique strengths include:

• Representing 70+ member companies, including the largest exporters in the sector.
• Facilitating export access to over 35 countries, including the United States, Canada, the United Kingdom, and Japan.
• Partnering with SAGARPA, SENASICA, and SADER to maintain and improve phytosanitary standards.
• Organizing the annual Aneberries International Congress, the most influential berry trade and innovation forum in Latin America.

Industry and Export Impact

Mexico is one of the world's leading berry exporters, and Aneberries plays a vital role in sustaining this growth. According to trade data:

• Total Berry Exports (2023): Over USD 3.7 billion, with Aneberries members accounting for approximately USD 3.3 billion.
• Volume Exported: More than 580,000 metric tons of fresh berries shipped globally in 2023.
• Primary Markets: United States (80% of exports), followed by Canada, United Kingdom, China, and Middle Eastern countries.
• Growth Rate: The Mexican berry export industry has seen a compound annual growth rate (CAGR) of 14% over the past five years.

Target Market

Aneberries’ efforts target:

• Global importers and distributors of fresh produce
• Retail and foodservice buyers seeking traceable, certified berries
• Institutional buyers demanding compliance with environmental and social certifications
• Policy-makers and trade bodies for negotiation of export conditions and standards

Capabilities and Infrastructure

While not a commercial entity itself, Aneberries offers infrastructure and technical platforms to its members:

• Certification guidance for GLOBALG.A.P., Organic, Rainforest Alliance, SMETA, and more
• Labor compliance tools to align with Mexico’s new labor reform and U.S.-Mexico-Canada Agreement (USMCA) standards
• Real-time traceability systems that support food safety requirements
• Research partnerships with institutions such as CIAD, UDG, and international labs

Certifications and Compliance

Aneberries facilitates compliance and best practices across:

• Food Safety: GLOBALG.A.P., PrimusGFS, FSMA-compliant systems
• Sustainability: Rainforest Alliance, Fair Trade USA
• Social Responsibility: SMETA (Sedex), GRASP, and local labor laws
• Environmental Stewardship: Water conservation, biodiversity protection programs

Client and Market Recognition

While Aneberries itself does not engage in direct sales, its role in shaping the reputation of Mexico’s berries is widely acknowledged. The association is a respected stakeholder among:

• Global retail chains like Walmart, Costco, and Whole Foods
• Government agencies including USDA, SAGARPA, and SENASICA
• Certifying bodies and NGOs promoting responsible agriculture

Major Achievements

• Established the Aneberries International Congress, attracting over 2,500 participants annually from more than 15 countries
• Facilitated the opening of new export markets in Asia and the Middle East
• Played a key role in creating Mexico’s National Berry Strategy for sustainable industry development
• Developed the Aneberries Ethical Labor Guidelines, implemented by member companies across production hubs