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Exhibiting at International Food & Drink Event (IFE) 2025

1610a
ExCeL London
17 Mar - 19 Mar, 2025

Media Gallery

Pan Piuma Bread Rolls

Product Offerings

Product Categories:

Bakery

Products:

Bakery Products: Crustless Bread, Fresh Bread, Frozen Bread, Bread Rolls, Cakes, Pies, Perishable Bakery Products

Product Gallery:

ARTE BIANCA SRL, based in Venezia, Italy, is a leading Italian bakery manufacturer specializing in high-quality crustless bread and fresh baked goods. With over 50 years of experience in the bakery sector, ARTE BIANCA has positioned itself as an innovator in the production of artisanal and industrial baked products that cater to both retail and foodservice markets across Italy and international markets.

Core Business and Offerings

ARTE BIANCA's core business revolves around the development, production, and distribution of packaged, crustless, and specialty bread products under the flagship brand PanPiuma. Their product portfolio includes:

Primary Product Categories:

  • Crustless Bread (PanPiuma range)
  • Fresh Sliced Bread
  • Frozen Bread and Bakery Items
  • Bread Rolls and Sandwich Buns
  • Cakes and Pies
  • Perishable Bakery Products (short shelf life, refrigerated)

PanPiuma is recognized for its soft texture, absence of crust, clean label composition, and wide range of flavor options such as whole wheat, multigrain, and spelt. The bread is especially popular for its versatility in sandwiches, toasts, and children’s meals.

Specialization and Unique Selling Proposition (USP)

ARTE BIANCA stands out for its commitment to combining traditional Italian baking craftsmanship with modern production standards. Its USPs include:

  • Crustless Bread Innovation: Among the first Italian producers to offer preservative-free, ready-to-use crustless bread for retail.
  • Clean Label Commitment: All products are made without added preservatives, artificial colors, or hydrogenated fats.
  • Packaging Technology: Modified atmosphere packaging ensures freshness without the use of chemical preservatives.
  • Consumer-Friendly Format: Bread is pre-sliced and ready-to-use, meeting the needs of modern convenience-focused consumers.

Financial Insights

ARTE BIANCA SRL is a privately held company and does not publicly disclose detailed financial statements. However:

  • The PanPiuma brand is stocked in major Italian supermarkets such as Coop, Esselunga, Conad, and Carrefour.
  • The company has expanded significantly over the past decade, reflecting strong growth in both domestic and export markets.
  • Investments in automation and packaging have helped increase production capacity while maintaining artisanal quality.

Shipment Records

ARTE BIANCA has developed an efficient logistics system to support both domestic and international distribution:

  • Domestic Reach: Full coverage across Italy via retail partners and national distribution networks.
  • International Markets: Presence in select European countries with customized language packaging for export.
  • Cold Chain Logistics: Support for perishable and frozen items, especially for foodservice clients.
  • Private Label Contracts: Fulfillment of B2B partnerships in co-packing and private label bakery products.

Target Market

ARTE BIANCA serves a wide spectrum of B2C and B2B customers:

  • Retail Consumers: Through supermarket shelves and e-commerce platforms.
  • Foodservice Operators: Including cafés, sandwich shops, hotels, and catering companies.
  • Health-Conscious Shoppers: Seeking clean-label, preservative-free, and crustless bread.
  • Private Label Clients: European distributors and grocers looking for ready-to-brand bakery products.

Capabilities

ARTE BIANCA's production facilities are equipped to handle both large-scale orders and custom baking requirements:

  • High-Capacity Baking Lines for crustless and soft breads.
  • Automated Slicing and MAP Packaging units.
  • R&D Department for continuous innovation and new product development.
  • Compliance with food safety, allergen control, and traceability standards.

With dedicated production lines for both fresh and frozen products, the company maintains flexibility across seasonal and permanent SKU offerings.

Certifications and Compliance

ARTE BIANCA complies with rigorous quality and safety protocols to serve international and retail clients:

  • IFS Food Standard Certification
  • BRC Global Standard for Food Safety
  • Organic Certification (select SKUs)
  • Vegan and Vegetarian Labelling Compliance
  • Halal Certification (available upon request for export)

These certifications ensure that ARTE BIANCA products meet the regulatory and quality requirements of major retail and foodservice buyers worldwide.

Customer Feedback and Testimonials

PanPiuma products are widely appreciated by consumers and retail partners for:

  • Extra-soft texture and excellent taste
  • Kid-friendly, crustless format
  • Longer shelf life without preservatives
  • Innovative packaging that ensures hygiene and freshness

Repeat purchase rates are high, particularly in the family and school lunch segments, with strong brand loyalty among health-conscious buyers.

Major Achievements

  • Development of PanPiuma Brand: One of the most recognized crustless bread brands in Italy.
  • Market Penetration into Major Retail Chains: Including Coop, Esselunga, Conad, Carrefour, and Iper.
  • Innovation in Clean Label Bread: Pioneered crustless bread in Italy using clean-label formulation.
  • International Expansion: Growing export footprint across Europe, especially in organic and specialty health food sectors.
  • Investment in Sustainable Packaging: Adoption of recyclable materials and reduced plastic initiatives.

ARTE BIANCA SRL continues to innovate in the European bakery sector by offering quality, convenience, and wellness through every slice—making it a trusted partner for retailers, foodservice operators, and conscious consumers alike.