Exhibiting at International Food & Drink Event (IFE) 2025

Brihati Natural Foods Private Limited is an emerging player in India’s fast-growing natural and functional foods industry, with its roots in Bihar. Founded with a mission to provide indigenous, nutrient-rich foods sourced ethically and processed scientifically, the company has positioned itself as a reliable innovator in the Indian superfoods space. Headquartered in Patna, Brihati leverages the regional abundance of heritage crops and Ayurveda-based formulations to deliver value-added food products to the modern health-conscious consumer.

Core Business

Brihati Natural Foods operates in the natural and functional food processing domain with a strong focus on research-based food innovations. The company’s offerings are centered around superfoods, ancient grains, Ayurvedic beverages, and functional supplements, catering to both urban health enthusiasts and the nutritionally underserved.

Product & Service Offerings

Brihati offers a diverse range of products under clearly defined categories:

• Superfoods

  • Flaxofeed (flax-based nutrition booster)
  • Fox Nuts (Makhana)
  • Palm Jaggery

• Traditional Grains

  • Katarni Rice – a GI-tagged heritage rice from Bihar

• Ayurvedic & Functional Beverages

  • Herbal Green Tea blends
  • Herbal Golden Latte (turmeric-based)
  • Detox Drinks

• Health Supplements

  • Diabetic-friendly Chapati Booster
  • Natural supplements for weight management, immunity, and vitality

These products are developed through collaborations with agri-scientists and local farmers, ensuring both quality and sustainability.

Specialisation and USP

Brihati stands out through its focus on Ayurveda-inspired product formulation, traceable sourcing, and research-backed food innovations. Their USP lies in combining scientific nutrition with traditional Indian food wisdom. A prime example is Flaxofeed, developed as a high-fiber and omega-3 rich blend using flaxseed and regional grains.

Additionally, the company’s commitment to empowering local farming communities and promoting GI-tagged crops like Katarni rice adds significant socio-economic value.

Financial Insights

Though privately held and relatively young, Brihati has seen consistent growth in demand due to increasing consumer awareness about functional foods. It has been supported under the Startup Bihar initiative, receiving government recognition and funding support. The company has attracted attention from agri-tech investors and continues to scale through B2B, D2C, and institutional distribution.

Note: As a private entity, detailed financials such as revenue and EBITDA are not publicly disclosed. However, available reports from Startup Bihar and local investment agencies highlight Brihati as a high-potential growth startup in the health foods sector.

Shipment and Export Data

According to insights from platforms like ImportYeti and Volza, Brihati has initiated trial export shipments of Katarni rice and Makhana to health product distributors in the UAE and Singapore. While full-scale international expansion is in progress, Brihati’s products are currently retailed across India via online platforms and select organic retail chains.

• Estimated Shipments (2023):
  • Export value: Approx. ₹35–40 lakhs
  • Product lines: Katarni Rice, Flaxofeed, Makhana
  • Destination markets: UAE, Singapore, Middle East

Target Market

Brihati targets a broad consumer base including:

• Urban health-conscious millennials
• Fitness and wellness segments
• Diabetics and dietary-sensitive individuals
• Ayurvedic lifestyle adopters
• Export buyers seeking Indian superfoods

Their B2C offerings are marketed through digital platforms while B2B channels focus on institutional buyers, wellness centers, and organic food resellers.

Capabilities

• In-house R&D and formulation lab in Bihar
• Sourcing network involving over 400+ regional farmers
• Small-scale processing units for Makhana, rice, and flaxseed blends
• Packaging facilities aligned with FSSAI standards
• Distribution through online marketplaces and local retail

Certifications & Compliance

• FSSAI Certified
• Startup Bihar recognized entity
• Geographical Indication (GI) certified sourcing for Katarni rice
• Follows ISO food safety norms in operations (pending full certification)

Customer Testimonials

“Flaxofeed has genuinely improved my gut health and energy levels. It’s become a part of my daily diet.”
– Priya Jha, Nutritionist & Wellness Coach

“The Katarni rice from Brihati is not just aromatic but has become a staple in our diet. Knowing it supports local farmers makes it even more satisfying.”
– Ramesh Verma, Bangalore-based Customer

Major Achievements

• Selected under Startup Bihar Government Scheme for agri-enterprise innovation
• Recognized by Bihar Industries Association for contribution to rural food processing
• Featured in regional business media for Ayurveda + Agri-Tech innovation model
• Successfully launched Flaxofeed, a proprietary blend, now one of their best-sellers across India

Brihati Natural Foods Private Limited is building a compelling model of food innovation rooted in Indian tradition, backed by scientific rigor, and executed with social responsibility.