Exhibiting at International Food & Drink Event (IFE) 2025

Founded in 1905, St Michel Biscuits is a renowned French family-owned company specializing in the production of traditional biscuits, pastries, and baked goods. Headquartered in Contres, France, the company has over a century of expertise and heritage in crafting high-quality, French-made bakery products. With a commitment to authenticity, quality ingredients, and innovation, St Michel has positioned itself as a global ambassador of French baking traditions.

Core Business and Mission

St Michel Biscuits focuses on the production of baked goods including galettes, madeleines, brownies, and a range of family pastries. The company’s mission is rooted in offering delicious recipes that combine tradition and modern convenience, all while supporting local agriculture and maintaining responsible production standards. A cornerstone of their business model is maintaining full control over the entire value chain — from ingredient sourcing to manufacturing and packaging.

Product and Service Offerings

St Michel’s product portfolio covers a wide variety of classic French baked goods:

• Galettes:
  • All Butter Galette
  • Galette Dark Chocolate
• Madeleines:
  • Traditional Madeleines
  • Madeleines with Choco Chips
  • Madeleines Filled with Chocolate
• Brownies:
  • Classic Chocolate Brownies
  • White Chocolate Brownies
• Donuts:
  • Chocolate Chip Donuts
  • Chocolate Coated Donuts
  • Chocolate Marble Donuts
• Other Biscuits:
  • Palmiers Caramel
  • Petit Beurre
  • Sablés Coconut

Their products are available in both retail and foodservice formats, exported to over 100 countries, and designed to preserve freshness and taste while offering convenience for modern consumers.

Specialisation and Core USP

St Michel distinguishes itself with its unwavering commitment to:

• French origin: All products are made in France.
• Natural ingredients: No palm oil, no hydrogenated fats, and no preservatives.
• Sustainable sourcing: Use of French wheat and free-range eggs.
• Family-owned independence: Allows long-term planning focused on quality rather than quarterly results.
• Environmental responsibility: Zero plastic waste policy and locally sourced raw materials whenever possible.

The brand's tagline, “Libres de faire bien” (“Free to do good”), encapsulates its independence-driven commitment to ethical business practices.

Financials and Growth

St Michel operates 9 production sites in France and employs over 1,800 people. According to public financial records and French industry sources:

• Annual Revenue (2022): Estimated €420 million
• Export Revenue Share: Over 25%
• Investment in R&D and Production Innovation: €12 million in the last three years
• Retail Penetration: Over 30% market share in certain biscuit categories in France

Shipments and International Trade

St Michel has a strong export footprint:

• International Presence: Products sold in over 100 countries
• Key Export Markets: USA, UK, Canada, Japan, Middle East, and parts of Africa
• Export Data:
  • Over 1,500 international shipments annually
  • Products distributed via retail chains, airline catering, and foodservice partners
  • Collaborations with international retailers such as Walmart, Carrefour, and Waitrose

According to data from platforms like Volza and ImportYeti, St Michel has regular export shipments of madeleines and galettes to North America and Asia, averaging 10–15 containers monthly during peak seasons.

Target Market

St Michel serves both retail and foodservice sectors. Its target consumer demographics include:

• Families seeking quality baked snacks
• Health-conscious consumers avoiding palm oil or additives
• Expatriate French populations seeking authentic products abroad
• Airlines and hospitality providers sourcing premium baked goods

Capabilities

• 9 production sites in France, all equipped with modern automation and quality control systems
• In-house R&D team for innovation and customization
• Fully traceable supply chain
• BRC and IFS certified facilities
• Private label production for major international retailers

Certifications and Compliance

• BRC Global Standard for Food Safety
• IFS Food Certification
• ISO 14001 Environmental Management
• Label Rouge and French Origin certifications for key ingredients
• CSR Reporting aligned with European sustainability directives

St Michel is also part of several French and EU agricultural cooperatives supporting sustainable farming.

Customer Testimonials

“St Michel is synonymous with quality. Our customers love the authenticity and the taste. Their madeleines are top-sellers.”
— Senior Buyer, Carrefour Group

“Working with St Michel has elevated our inflight catering. The galettes are a customer favorite.”
— Procurement Manager, European Airline

Major Achievements

• Celebrated 100th anniversary with the opening of a new eco-efficient factory in Saint-Père-en-Retz
• Winner of SIAL Innovation Awards for packaging and recipe innovation
• Achieved zero palm oil certification across all product lines since 2016
• Partnered with Walmart USA for private-label pastry distribution
• Launched St Michel School Program promoting healthy eating habits in French primary schools

St Michel Biscuits exemplifies the perfect blend of tradition, quality, and innovation in the global baked goods industry. Its enduring legacy, ethical practices, and strong market presence make it a trusted brand in households and retail shelves worldwide.