Universal Industries Co., part of the prestigious Zalloum Group, is a leading food manufacturing company headquartered in Amman, Jordan. With over three decades of experience in the food processing industry, the company has become a cornerstone of quality production, serving both domestic and international markets with a wide portfolio of food products rooted in Middle Eastern tradition and international standards.
Core Business & Product Offerings
Universal Industries Co. operates across multiple high-demand food categories, including:
- Biscuits: Coated biscuits, sandwich biscuits, digestive varieties, Mamoul (date-filled traditional cookies), cookies, and plain biscuits.
- Canned Foods: Classic staples such as Foul Medammas (fava beans), chickpeas, white beans, green peas, and Hommos Tahina.
- Tomato Products: Tomato paste with varying Brix levels to meet international standards.
- Dairy Products: Liquid Jameed—a traditional fermented dairy product used in Jordanian cuisine.
- Jarred Foods: A range of pickled and preserved vegetables and culinary ingredients.
Their product range is tailored to the tastes and culinary traditions of the Middle East, while also meeting international demand for ethnic and authentic products.
Unique Selling Proposition (USP)
- Vertical Integration: In-house processing, packaging, and R&D capabilities.
- Authentic Product Lines: Catering specifically to Arab, Mediterranean, and diaspora markets.
- Strong Regional Brand Recognition: Particularly across the Levant, Gulf, and North African markets.
- Customization: Product development and packaging solutions for private label and B2B clients.
Target Markets
Universal Industries Co. exports extensively across:
- Middle East: Strong presence in Gulf Cooperation Council (GCC) countries.
- North Africa
- Europe: Especially in regions with significant Arab and Mediterranean communities.
- North America & Australia: Through diaspora market demand and ethnic food distributors.
Capabilities
- Manufacturing Plants: Equipped with modern European machinery for food safety and large-scale output.
- Private Label Capabilities: Full-service support for customized branding and packaging.
- R&D and Product Innovation: In-house teams developing new SKUs based on regional flavor trends and compliance requirements.
Certifications & Compliance
The company adheres to rigorous food safety and quality standards including:
- ISO 22000
- HACCP Implementation
- Jordan Food and Drug Administration (JFDA) certified manufacturing protocols
These certifications ensure its products meet global safety benchmarks, making them viable for international retail and wholesale markets.
Shipment & Export Performance
Based on data insights from import-export platforms:
- Annual Shipments: Over 150 international shipments recorded over the last 3 years.
- Top Export Categories: Canned legumes (Foul Medammas, Chickpeas), biscuits, and tomato paste.
- Active Importer Countries: Saudi Arabia, United Arab Emirates, Kuwait, Libya, USA, and Canada.
(Validated by platforms such as Volza and ImportYeti.)
Customer Testimonials
The Zalloum Group receives favorable feedback across business forums and distributor reviews, particularly for:
- Consistent Quality
- Efficient Fulfillment
- Product Authenticity
Many international buyers in the ethnic food sector rely on Universal Industries for their ability to deliver traditional flavors in scalable, standardized formats.
Achievements
- Recognized Exporter: Acknowledged by the Jordan Exporters Association for market diversification.
- Pioneer in Liquid Jameed Commercialization: Among the first to offer this product in export-ready packaging.
- Retail Penetration: Products widely available in ethnic food sections of major supermarkets across GCC and select international markets.
Universal Industries Co. continues to grow its footprint by combining heritage-based recipes with world-class manufacturing standards, establishing itself as a key ambassador of Jordanian food heritage to the world.
