DI MARCO CORRADO SRL, headquartered in Guidonia Montecelio, Rome, is a pioneering Italian food manufacturer globally recognized as the inventor and original producer of Pinsa Romana—a modern reinterpretation of an ancient Roman flatbread. With a legacy rooted in traditional Italian baking and a flair for innovation, Di Marco has redefined pizza culture by introducing a lighter, more digestible alternative that has garnered international acclaim in both foodservice and retail markets.
Founded and led by Corrado Di Marco, the company is not only a production powerhouse but also the epicenter of the Pinsa movement, driving innovation in formulation, processing, and culinary applications of the product.
Core Business and Product Offerings
Di Marco’s product catalog is focused around three primary categories:
- Pinsa Bases
- Classic Pinsa (Room Temperature)
- Classic Pinsa (Chilled)
- Classic Pinsa (Frozen)
- Multigrain Pinsa (Chilled)
- Pinsa Snack (Chilled)
- Flour Mixes
- Pizzasnella Mix
- Pinsa Romana Flour Mix (patented proprietary blend)
- Dusting Flours
- Rice Flour Dusting for optimal crispiness and anti-stick properties
These products cater to:
- Pizzerias and restaurants looking for high-quality pre-baked bases
- Retail consumers through packaged Pinsa kits
- Industrial and foodservice distributors worldwide
Specialization and Unique Strengths
- Inventor of Pinsa Romana: Di Marco owns the original patent and formulation of Pinsa, distinguishing it from copycat products on the market.
- Proprietary Flour Mix: The patented Pinsa Romana flour blend is made from a mix of rice, soy, and wheat flour, making it lighter and more digestible than traditional pizza dough.
- 24 to 72-hour fermentation: Pinsa dough undergoes a long natural leavening process, enhancing digestibility and flavor.
- High hydration: With up to 80% water content, Pinsa has a lighter texture and a unique crisp-tender contrast.
The company is vertically integrated, ensuring complete quality control from flour milling to product packaging.
Target Market and Global Reach
Di Marco targets both professional and consumer markets, and its products are distributed in:
- Over 25 countries including the UK, Germany, France, the USA, Japan, and Australia
- Leading foodservice distributors and retail grocery chains
- Catering services, restaurants, hotels, and gourmet food shops
The product has especially gained traction in health-conscious and premium dining segments due to its digestibility and clean label credentials.
Certifications and Compliance
Di Marco adheres to the highest food safety and quality standards, with certifications including:
- IFS Food Certification
- BRCGS Global Standard for Food Safety
- ISO 9001:2015
- VEGAN OK (for flour blends)
- All products comply with EU food labelling and allergen regulations
The company is also a recognized participant in international trade shows such as Anuga, SIAL, and IFE London.
Shipment and Export Performance
Export data from trade directories and industry sources indicates:
- Annual Export Volume: Over 6 million Pinsa bases shipped globally
- Primary Export Markets: Germany, France, UK, USA, and Middle East
- Annual Revenue from Exports: Estimated over €12 million, representing a major share of Di Marco’s revenue
The company utilizes a robust cold chain and dry logistics network to support both frozen and ambient Pinsa product distribution.
Financial Snapshot
While specific financial disclosures are not publicly available, industry estimates and retail penetration data suggest:
- Estimated Annual Revenue (2023): Between €18 million and €25 million
- Significant capital investments in production automation and capacity expansion at their Rome-based facility
- Strong year-on-year growth in international markets, with new contracts in North America and East Asia
Capabilities
- Fully automated production lines for chilled, frozen, and ambient Pinsas
- Custom packaging solutions for private label and foodservice clients
- R&D capability to co-develop specialty dough blends and products
- Scalability to meet growing international demand with consistent quality
Customer Endorsements
Di Marco’s clients across Europe and the USA frequently cite:
- Superior taste and texture compared to traditional pizza bases
- Ease of use and prep speed in foodservice environments
- Clear differentiation from competitors due to the authentic origin of the Pinsa product
Positive reviews on professional chef forums, B2B wholesale platforms, and retail sites bolster the brand’s image as a premium, performance-oriented supplier.
Major Achievements
- Inventor of Pinsa Romana with global IP protection on formulation and naming
- Trusted supplier to over 10,000 restaurants worldwide
- Featured in La Repubblica, Gambero Rosso, and Euronews for redefining Italian bakery exports
- Two-time winner of the Italian Food Excellence Award
- Developed training and education programs in collaboration with Pinsa School® to support culinary adoption globally
Di Marco Corrado SRL stands as an Italian symbol of food innovation, cultural heritage, and premium artisanal excellence in modern baking. Their pioneering work in the Pinsa segment has not only created a new food category but also inspired an international movement of health-forward, flavor-rich alternatives to traditional pizza.
