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Exhibiting at International Food & Drink Event (IFE) 2025

ExCeL London
17 Mar - 19 Mar, 2025

Media Gallery

Everest Garam Masala

History of Everest Spices

Product Offerings

Product Categories:

Herbs, Blended Spices, Spices and Seasonings, Exotic Range, Asafoetida, Pure Spices, Paste, Spices, spices, Seasonings

Products:

Blended Spices: Garam Masala, Sabji Masala, Royal Garam Masala, Shahi Garam Masala, Chhole Masala, Pav Bhaji Masala, Shahi Biryani Masala, Jiralu Powder, Kanda Lasun Masala, Kitchen King Masala, Sambhar Masala, Rasam Masala Powder, Pani Puri Masala

Pure Spices: Turmeric Powder, Red Chilli Powder, Coriander Powder, Cumin Powder, Black Pepper Powder

Asafoetida: Hingraj Powder

Exotic Range: Kesar Milk Masala, Saffron

Paste: Ginger Garlic Paste

Tasteeto: Herbs and Seasonings

Product Gallery:

Everest Food Products Pvt Ltd, based in Mumbai, India, is the country’s largest manufacturer and exporter of ground and blended spices. Established in 1967, Everest has grown into a household name synonymous with quality, authenticity, and tradition. With over five decades of experience in the spice industry, the brand is trusted by millions of Indian households and professionals worldwide.

Core Business Operations

Everest specializes in the procurement, processing, and packaging of high-quality spices. The company maintains a presence in both retail and industrial segments and serves diverse channels:

  • Domestic Retail Market across urban and rural India.
  • Export Markets including the USA, Middle East, UK, Canada, Australia, and Africa.
  • Foodservice and HORECA (Hotel/Restaurant/Catering) sectors.
  • Private Labeling and Bulk Supply to global spice brands.

The company’s advanced processing and manufacturing facilities are equipped with sophisticated machinery for cleaning, drying, grinding, and blending spices, maintaining strict quality control at every stage.

Product and Service Offerings

Everest’s portfolio includes over 45 spice variants, grouped into:

  • Blended Spices: Signature spice blends tailored to Indian and regional cuisines such as Garam Masala, Chhole Masala, Pav Bhaji Masala, Sambhar Masala, and Kitchen King.
  • Pure Spices: Single-origin spices like Turmeric, Red Chilli, Coriander, Cumin, and Pepper powders.
  • Exotic Products: Premium items like Saffron and Kesar Milk Masala.
  • Herb Blends: Under the Tasteeto range, focused on international herbs and seasonings.
  • Pastes: Ginger Garlic Paste for ease of cooking.

Each product undergoes stringent quality tests for aroma, flavor, and shelf-life consistency, with batch traceability and hygiene protocols in place.

Specialisation and Unique Selling Proposition (USP)

Everest is renowned for its custom spice blends crafted for Indian regional cuisines, ensuring taste authenticity. Their R&D team studies consumer behavior, taste preferences, and culinary trends to develop spice blends that cater to diverse palettes—from North Indian gravies to South Indian sambhars and global fusion cuisines.

Key USPs include:

  • Consistency in quality across all batches
  • Air-tight packaging for long shelf life
  • Tailored spice blends for every Indian kitchen

Financial Performance

Everest Food Products operates as a privately held company but is considered among the most successful Indian FMCG players in the spice category. As per available industry data:

  • Estimated annual revenue exceeds ₹1,000 crore (approx. $120 million USD).
  • Holds over 15% market share in the Indian branded spice segment.
  • Enjoys distribution across 1 million+ retail outlets in India.
  • Robust year-on-year revenue growth of approximately 12–15% driven by brand loyalty and export performance.

International Trade and Shipment Data

Everest has a strong international export footprint, shipping products to over 70 countries globally. Based on data from platforms like Volza and ImportYeti:

  • Over 3,500 international spice shipments recorded in the past five years.
  • Key export markets: USA, UAE, Saudi Arabia, UK, Canada, Australia.
  • Exported items include top-selling blends like Garam Masala, Kitchen King, and Pav Bhaji Masala.
  • Everest maintains export compliance with country-specific food safety norms including FDA (USA) and EFSA (EU).

The company utilizes specialized export packaging to retain freshness and aroma during long-haul shipments.

Target Markets

Everest targets a wide range of market segments:

  • Households: Urban and rural consumers via retail channels.
  • Indian diaspora: Through global supermarkets and ethnic stores.
  • Professional kitchens: Via bulk packs for hotels, caterers, and restaurants.
  • Retail distributors and wholesalers: Via a robust distribution chain.

Everest’s brand resonates particularly well with second-generation NRIs who seek authentic Indian flavors abroad.

Capabilities and Infrastructure

Everest operates from multiple state-of-the-art manufacturing facilities across India, including in Umbergaon, Gujarat, with:

  • ISO-certified plants with high-volume spice processing capability.
  • Automated blending and packaging units to maintain hygiene and consistency.
  • In-house quality control laboratories.
  • Advanced logistics system with pan-India distribution and global freight tie-ups.

The company’s infrastructure is capable of handling the growing domestic demand and aggressive global expansion strategy.

Certifications and Compliance

Everest adheres to globally recognized food safety and compliance standards, including:

  • ISO 22000 – Food Safety Management
  • HACCP – Hazard Analysis Critical Control Point
  • FSSAI certified for Indian market compliance
  • US FDA and European Union (EU) regulatory standards for exports
  • Halal certification for key international markets

These certifications underline Everest’s commitment to delivering quality, safety, and hygiene in every pack.

Customer Testimonials

“Everest Masalas have been a staple in our kitchen for decades. The taste consistency and quality are unmatched.”
Home Chef, Mumbai

“In the UK, Everest is our top-selling Indian spice brand. Consumers recognize and trust the name instantly.”
Indian Grocery Retailer, London

Major Achievements

  • Recognized as India’s No.1 spice brand in terms of volume and value.
  • Winner of Monde Selection Gold Quality Award for multiple products.
  • Featured in Superbrands India listing multiple years in a row.
  • One of the top 3 FMCG brands in India in terms of rural penetration.
  • Consistently ranked as the most trusted spice brand in India by TRA Research.

With a blend of tradition, technology, and taste, Everest Spices continues to lead the spice industry in India and expand its legacy across global kitchens.