Exhibiting at International Food & Drink Event (IFE) 2025

Nowalijka is a leading Polish producer and supplier of fresh, ready-to-eat vegetables, herbs, and meals, headquartered in Piotrków Trybunalski, central Poland. With a legacy spanning over three decades, the company has become a benchmark in Poland’s horticultural and convenience food sector, known for combining tradition with cutting-edge technologies like hydroponics and modified atmosphere packaging.

Core Business and Product Range

Nowalijka’s product portfolio spans across a diverse range of fresh and processed plant-based products, including:

• Fresh Vegetables – Lettuce, arugula, spinach, corn salad, and other leafy greens
• Hydroponic Lettuces and Herbs in Pots – Grown in controlled environments to ensure year-round availability and extended shelf-life
• Salad Mixes – Washed, cut, and packed ready-to-eat leafy salads
• Sprouts – Including alfalfa, radish, and broccoli sprouts
• Ready-to-Eat Meals – Under the "Lunch Boxes" and "Z NATURY" product lines, offering balanced, preservative-free meals
• Soups and Vegetable-Based Dishes – Chilled, fresh, and clean-label products designed for modern consumers

The company operates under several well-known Polish brands including Z NATURY, BONA, and Zielony smak.

Agricultural and Production Innovation

Nowalijka integrates hydroponic cultivation systems in their production lines—particularly for herbs and lettuces. This approach:

• Reduces water usage by up to 90% compared to traditional methods
• Ensures consistent quality and cleanliness
• Supports year-round production, unaffected by seasonal climate changes

Their packaging technology also includes MAP (Modified Atmosphere Packaging), which naturally extends product shelf-life without preservatives—an important innovation in Poland’s ready-to-eat food market.

Facilities and Infrastructure

The company operates multiple modern greenhouses and processing facilities across Poland, equipped with:

• Automated seeding, growing, and harvesting systems
• Dedicated salad processing lines with hygienic washing and drying
• Chilled storage and cold chain distribution systems
• In-house laboratory for microbiological and residue testing

The logistics arm ensures daily distribution across all of Poland, with deliveries to over 500 retail points and wholesale partners.

Market Reach and Distribution Channels

Nowalijka supplies a broad client base including:

• Retail chains – Products featured in stores such as Lidl, Carrefour, Auchan, and local Polish supermarkets
• HoReCa sector – Restaurants, hotels, and catering services
• Private label partners – For Polish and EU-based retailers

Its strong presence in both modern and traditional retail has enabled Nowalijka to become a category leader in fresh-cut salads and vegetable mixes.

Certifications and Compliance

To ensure safety, traceability, and market competitiveness, Nowalijka holds several certifications:

• GlobalG.A.P. – Guaranteeing good agricultural practices
• IFS Food – For food safety and quality management in production
• HACCP – Implemented across all facilities
• Veggie-mark – Assuring 100% plant-based content in all products

These certifications position Nowalijka as a reliable partner for both domestic and international buyers.

Export and Trade Potential

Although the majority of its sales are domestic, Nowalijka is expanding its export footprint within the European Union, with growing interest from Germany, the Czech Republic, and Scandinavian countries.

According to trade data and industry insiders:

• The company handles over 12,000 tonnes of fresh produce annually
• Export sales account for approximately 15–20% of total volume and are expected to grow due to rising demand for clean-label, plant-based foods in Europe

Sustainability and Corporate Responsibility

Sustainability is embedded in Nowalijka’s operations. Key initiatives include:

• Renewable energy usage in greenhouses and facilities
• Minimal food waste policies through optimized processing and redistribution programs
• Eco-friendly packaging with biodegradable and recyclable materials

The company also collaborates with local communities and schools on healthy eating education campaigns.

Financial and Operational Scale

Nowalijka is a medium-sized enterprise with:

• Estimated annual revenue of €8–10 million
• Workforce of over 250 employees
• Continuous investment in R&D and infrastructure—most recently in smart irrigation and AI-powered crop monitoring systems

Recognition and Customer Trust

The company has earned recognition for its innovation in ready-to-eat, healthy food products in Polish food industry expos like WorldFood Poland and Polagra Tech. Customers consistently rate Nowalijka highly for freshness, taste, and convenience.

“Nowalijka’s Z NATURY line has redefined fresh meals. Great taste and great quality.” — Buyer, National Retail Chain

“Reliable and innovative. Their hydroponic herbs stay fresh longer and reduce our spoilage.” — Head Chef, Warsaw-based Hotel Group

Strategic Outlook

With Poland’s ready-to-eat and plant-based food segments projected to grow at 6.8% CAGR through 2027, Nowalijka is well-positioned to capitalize on rising health-conscious consumer trends. Through continued investments in sustainable farming, R&D, and export capabilities, Nowalijka is on track to become a regional leader in fresh, innovative vegetable products across Central and Eastern Europe.