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Exhibiting at International Food & Drink Event (IFE) 2025

3330
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Frozen Dumplings: Various flavors and fillings

Dried Fruits: KY Dried Mango

Freshasia Foods Ltd is a leading UK-based food manufacturer specializing in the production and distribution of high-quality Chinese-style frozen foods and Asian grocery products. Headquartered in Erith, United Kingdom, the company serves a broad customer base across retail, wholesale, and foodservice channels, with a strong emphasis on authenticity, innovation, and consistent quality.

Founded to address the growing demand for Asian cuisine in the UK and across Europe, Freshasia Foods has rapidly grown into one of the most recognizable Asian food brands in the British market. The company operates a vertically integrated supply chain, controlling everything from product development and manufacturing to distribution and brand marketing.

Core Business and Offerings

Freshasia Foods offers a wide variety of Chinese-inspired products, including:

  • Frozen Dumplings: A flagship category offering various fillings such as pork and leek, chicken and vegetable, beef and onion, and more.
  • Ready Meals: Packaged and frozen Chinese dishes catering to retail and foodservice segments.
  • Noodles and Dim Sum: Traditional and modern formats for convenience cooking.
  • Grocery Products: Including the popular KY Dried Mango under its branded line.

Their products are designed to cater to both Chinese diaspora and mainstream consumers interested in authentic Asian cuisine. With multilingual packaging and wide retail distribution, Freshasia ensures accessibility and consumer appeal across various markets.

Specialisation and USP

Freshasia Foods distinguishes itself through:

  • In-house R&D and production facilities, allowing the company to control quality, innovate rapidly, and tailor products to market trends.
  • Authenticity and consistency, with recipes rooted in traditional Chinese culinary techniques adapted for Western consumption.
  • Cold chain logistics, ensuring product integrity and food safety across the distribution lifecycle.

Its dumpling range has become a household staple in many UK-Asian homes, and the company’s ability to scale production while maintaining traditional taste profiles is a key strength.

Market Position and Financial Insights

While Freshasia Foods is privately held and financial figures are not publicly disclosed, the UK frozen ethnic food market is growing steadily, driven by increased demand for convenience and multicultural cuisine. According to Kantar, frozen ready meals and dumplings have seen annual growth of over 9% in the UK, with Asian categories leading the segment.

Freshasia’s strong retail presence—stocked in major outlets such as Tesco, Asda, and Morrisons—indicates strong commercial performance and wide consumer reach. The brand also holds significant share in the ethnic and specialty retail segments.

Target Market

Freshasia serves:

  • Mainstream UK retail through national supermarket listings.
  • Ethnic food stores and Asian supermarkets across the UK and Europe.
  • Foodservice and catering providers looking for authentic, ready-to-cook Asian solutions.
  • Export markets across the EU, with emerging interest in North American and Australian markets.

The company appeals to a wide demographic of consumers interested in quick, high-quality Asian meals—ranging from busy professionals to students and multicultural families.

Capabilities

  • UK-Based Production: Modern facilities equipped with automated machinery and HACCP-aligned systems.
  • Product Development: Regular release of new SKUs tailored to consumer feedback and regional taste profiles.
  • Brand Marketing: Multilingual campaigns across traditional and digital media.
  • Cold Chain Management: Efficient frozen logistics and warehousing to serve UK and EU markets.

Certifications and Compliance

Freshasia Foods maintains strict adherence to UK and EU food safety standards, with facility compliance including:

  • BRCGS (British Retail Consortium Global Standards) certified manufacturing.
  • HACCP implementation across all processing points.
  • Compliance with UK Food Standards Agency (FSA) and relevant import/export regulations.

These standards ensure product safety and allow Freshasia to engage in contracts with major UK retailers and international buyers.

Shipment and Trade Records

Although detailed shipment data is not publicly available, Freshasia’s wide retail distribution and participation in international food expos suggest active trade operations, particularly within the EU. The company also engages with wholesalers and food distributors for B2B export transactions.

Information from sourcing platforms like ImportYeti reflects supplier transactions and import activity relating to packaging materials and food ingredients—supporting their vertically integrated model.

Industry Recognition and Reputation

Freshasia has earned industry recognition for its product innovation and quality consistency. The company frequently appears in trade magazines and buyer showcases, with strong reviews highlighting:

  • Authentic flavor and home-style quality of dumplings.
  • Convenient packaging formats for retail and foodservice use.
  • Reliable logistics and consistent product availability.

Major Achievements

  • Successfully introduced frozen Chinese dumplings to mainstream UK supermarkets.
  • Expanded distribution network across the UK and into Europe within a few years of launch.
  • Developed a recognizable house brand with cross-cultural appeal.
  • Maintained BRCGS certification to support major retail partnerships.
  • Launched new product innovations like dried mango under its branded grocery lines.

Freshasia Foods Ltd continues to be a market leader in frozen Asian food manufacturing, blending tradition with innovation to meet the evolving palates of today’s multicultural consumers. With its strong supply chain capabilities, commitment to quality, and expanding product portfolio, the company is poised for continued growth both within the UK and internationally.