Exhibiting at International Food & Drink Event (IFE) 2025

Genuine Coconut, headquartered in Pedrola, Spain, is a trailblazing brand in the global organic food and beverage sector, known for pioneering sustainable and innovative coconut-based products. With a focus on health, convenience, and environmental responsibility, the company has transformed the way natural coconut water and plant-based foods are consumed in Europe and beyond.

Company History and Background

Genuine Coconut is a venture born out of World’s Coconut Trading SL, a company with deep roots in international coconut sourcing. The brand was officially launched to disrupt the functional beverage market with a unique value proposition: offering 100% organic coconut water directly in its natural shell.

The idea originated from the desire to offer the purest form of coconut water, untouched by additives or preservatives, and combined with a patented easy-open ring-pull system, making it the first of its kind in the European retail space.

Core Business

Genuine Coconut’s business model is built on:

• Import and packaging of organic coconuts from sustainable plantations
• Distribution of ready-to-drink natural coconut water in-shell
• Development of coconut-derived snacks and meat alternatives
• Brand licensing and retail partnerships across Europe, Asia, and the Americas

Their supply chain spans Asia (primarily Thailand) for sourcing and Europe for distribution, with strict quality control at every stage.

Product Offerings

Genuine Coconut’s innovative product lines include:

• Organic Coconut Water (In-Shell):

  • 100% natural coconut water sold in its original coconut shell
  • Features patented ring-pull cap and eco-friendly straw
  • Sourced from certified organic plantations

• Coconut Snacks and Toppings:

  • Organic coconut chunks
  • Coconut flakes and toppings for cereals and desserts
  • Ideal for vegan and keto consumers

• Plant-Based Meat Alternatives:

  • Coconut-based meat-style foods, developed in line with global alt-protein trends
  • High in fiber, low in fat, 100% plant-based

All products are certified organic and target the clean label, minimally processed food segment.

Specialization and USP

Genuine Coconut's core innovation is the ready-to-drink coconut water in-shell, combining:

• Pure natural hydration with zero processing
• Convenient design with the patented easy-open system
• Sustainability through plastic-free, biodegradable packaging

This single product innovation positioned the company as a category leader in Europe’s health and functional drink market. Their plant-based product line continues to expand based on consumer demand for ethical and clean alternatives.

Financial and Market Presence

Genuine Coconut operates under the umbrella of World’s Coconut Trading SL, which manages sourcing and international distribution. The company’s presence includes:

• Retail placement in over 20 countries
• Partnerships with leading health food retailers and organic grocers
• Distribution networks in Spain, Germany, UK, Scandinavia, Japan, and the US

While specific financial data is private, industry analysis confirms Genuine Coconut as one of the most recognizable coconut beverage brands in Europe.

Shipment and Export Data

Key logistics and distribution highlights:

• Sourced from Thailand and Vietnam, where coconuts are organically grown and minimally processed
• Packaged in Spain and exported to over 20 international markets
• Export volumes exceed tens of thousands of units monthly for coconut water alone
• Compliant with EU Organic, USDA Organic, and other national food safety standards

The unique nature of their product packaging ensures longer shelf life and optimized logistics for fresh produce.

Target Market

Genuine Coconut targets:

• Health-conscious consumers seeking clean hydration and natural snacks
• Fitness and wellness communities prioritizing rehydration and electrolytes
• Vegan and plant-based food shoppers
• Retailers and foodservice outlets focused on sustainability and innovation

Their product appeals to Gen Z, Millennials, and urban consumers who value transparency, design, and health benefits.

Manufacturing and Operational Capabilities

The company’s operations involve:

• Strategic sourcing through certified coconut farms
• In-house packaging facility in Spain, equipped with patented shell-opening machinery
• Advanced quality control ensuring traceability and product safety

Their innovative supply chain minimizes waste and supports community-based farming.

Certifications and Compliance

Genuine Coconut maintains:

• EU Organic Certification
• USDA Organic
• Non-GMO verification
• BRC and IFS Food Safety Certifications at their processing facilities
• Plastic-free packaging compliance

Their certifications support access to regulated markets including the EU, UK, US, and Japan.

Customer Testimonials and Industry Perception

Customer reviews consistently highlight:

• Unmatched freshness of the coconut water
• Aesthetic and functional design
• Brand authenticity and commitment to sustainability

The brand has been featured in:

• Forbes, Vegconomist, and Speciality Food Magazine
• Awarded “Best Organic Product” at BIOFACH and SIAL expos
• Recognized for packaging innovation and environmental responsibility

Achievements and Recognition

• First brand in Europe to commercialize ready-to-drink coconut water in its natural shell
• Export presence in over 20 countries across four continents
• Winner of multiple international food innovation awards
• Pioneer in coconut-based plant protein solutions, aligning with future food trends

Genuine Coconut continues to revolutionize natural beverage consumption through product authenticity, sustainable innovation, and a strong global presence. The brand reflects the convergence of nature, design, and health consciousness in a modern, mobile format that speaks to the future of food.