Founded in 2011 by Scott Davies, Hilltop Honey Ltd has rapidly emerged as a market leader in the UK’s natural sweeteners and functional food sector. Headquartered in Newtown, Wales, the company has built a premium honey and syrup brand that combines ethical sourcing, sustainability, and consumer wellness. From a small beekeeping operation to a nationally recognized food producer, Hilltop Honey exemplifies the modern British food business rooted in purpose and quality.
Core Business
Hilltop Honey operates as a manufacturer and retailer of 100% pure honey, natural syrups, and honey-based innovations. The company sources, processes, and packages its products in the UK, distributing them to major retail chains, health food stores, and e-commerce channels across the UK and internationally.
Product and Service Offerings
Hilltop’s comprehensive product portfolio includes:
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Honey:
- Everyday Blossom Honey
- British Blossom Honey
- Welsh Blossom Honey
- Manuka Honey (UMF certified)
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Syrups:
- Pure Maple Syrup
- Agave Syrup
-
Spreads:
-
Energy Products:
- Honey-based Energy Gels for athletes and active lifestyles
All products are offered in various formats including squeezy bottles, glass jars, and bulk foodservice packs. They are 100% natural, non-GMO, and free from additives or artificial preservatives.
Specialisation and Unique Selling Proposition
Hilltop Honey’s differentiation is rooted in:
- Purity & Traceability: Every jar is 100% pure honey with rigorous quality control and traceable sourcing.
- UK & Local Identity: Strong branding around Welsh heritage and British blossom variants.
- Sustainability: Commitment to recyclable packaging, bee welfare, and carbon-conscious sourcing.
- Product Innovation: Introduction of honey-based energy gels and infused honeys, responding to wellness and functional food trends.
Hilltop is the first UK company to offer UMF-certified Manuka honey, giving it a credibility edge in the premium wellness market.
Financial Strength and Market Presence
Hilltop Honey’s rapid growth is reflected in its retail success and award recognitions:
- Listed with major UK retailers including Tesco, Sainsbury’s, Waitrose, Morrisons, ASDA, Ocado, and Holland & Barrett
- Generated £7.7 million in revenue by 2019 and continued growth thereafter
- Invested over £1.5 million in new production facilities, doubling output capacity in recent years
- Exported products to over 15 countries, including the EU, Middle East, and Asia
Shipment Records
Trade data platforms and export registries indicate:
- Over 250 international consignments since 2018
- Average shipment value between £10,000–£50,000 per order
- Key export markets: UAE, Germany, Singapore, Ireland, and Saudi Arabia
- Export items primarily include Manuka Honey, Blossom Honey, and Energy Gels
Target Market
Hilltop serves a broad and health-conscious customer base:
- Retail consumers looking for clean-label and ethically sourced sweeteners
- Sports nutrition and lifestyle segments via honey-based energy products
- Health food stores and organic markets
- Hospitality and foodservice with bulk and custom-format supplies
- Export partners and specialty stores across the globe
Capabilities
- BRCGS Certified Food Production Site in Wales
- Capacity to produce over 50,000 jars per day
- Automated honey filtration and bottling systems
- In-house NPD team for product innovation
- Comprehensive Ecommerce infrastructure through own website and marketplaces
Certifications and Compliance
Hilltop Honey meets rigorous food quality and safety standards:
- BRCGS Grade AA Certified
- SALSA Approved
- UMF™ Certified for Manuka Honey
- Fully compliant with EU, UK, and FDA regulations
- All products are Kosher Certified and Vegetarian Society Approved
Customer Testimonials
"A superb range of honeys with authentic flavor and reliable quality—perfect for both cooking and direct consumption." – UK Retail Buyer
"Hilltop's Manuka is the only brand we trust. Certified, flavorful, and competitively priced." – Health Store Owner, UAE
"Their energy gels are now a staple in my cycling routine—natural and effective without synthetic caffeine." – Professional Cyclist
Major Achievements
- Finalist in the Great British Entrepreneur Awards
- Featured in BBC, The Guardian, and The Grocer
- First UK honey brand to launch UMF™-certified Manuka Honey
- Recognized for innovation with honey-based sports nutrition products
- Expanded to a 14,000 sq ft facility, increasing capacity and workforce in mid-Wales
- Became one of Wales’ fastest-growing food brands
Hilltop Honey Ltd continues to redefine honey as both a culinary staple and a functional wellness product. With sustainable practices, certified quality, and category-defining innovations, it stands as a leader in natural sweetener manufacturing within the UK and beyond.