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Exhibiting at International Food & Drink Event (IFE) 2025

2022
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Juices & Drinks: Red Strong Energy Drink, Kent Trix Orange Flavoured Instant Powder Mix, Bonko Cube Blackcurrant

Delights: Pasha Traditional Mixed Baklava, Hacibekir Turkish Delight Pomegranate, Hacibekir Turkish Delight Rose

Wafers: Waffulls Strawberry Waffles, Waffulls Choco Hazelnut Waffles

Bars / Snacks / Popcorn: Giant Bar Choc Topped Mix, Giant Bar Berry Mixed

Biscuits / Cookies: Piya Decorated Margaretki Cookies

Dried Products: Kerem Branched Dates, Kerem Pitted Dates

Seeds: Kerem Dakota Salted, Kerem Dakota Unsalted

Impex Foods Ltd is a dynamic UK-based distributor and wholesaler specializing in the import and distribution of international food and confectionery products. Headquartered in Hoddesdon, Hertfordshire, the company plays a vital role in bridging global food brands with the British retail and wholesale market. With a wide-ranging portfolio of over a dozen global brands, Impex Foods caters to a culturally diverse customer base and consistently adapts to evolving market demands for ethnic, traditional, and novelty food items.

Core Business and Product Portfolio

Impex Foods Ltd imports, distributes, and supplies an extensive assortment of food and beverage products, focusing primarily on snacks, sweets, beverages, and pantry staples. Key product categories include:

  • Juices & Drinks:

    • Red Strong Energy Drink
    • Kent Trix Orange Flavoured Instant Powder Mix
    • Bonko Cube Blackcurrant
  • Delights & Confectionery:

    • Pasha Traditional Mixed Baklava
    • Hacibekir Turkish Delight (Pomegranate, Rose flavors)
  • Wafers & Biscuits:

    • Waffulls Strawberry Waffles
    • Waffulls Choco Hazelnut Waffles
    • Piya Decorated Margaretki Cookies
  • Bars / Snacks / Popcorn:

    • Giant Bar Choc Topped Mix
    • Giant Bar Berry Mixed
  • Dried Products & Seeds:

    • Kerem Branched Dates
    • Kerem Pitted Dates
    • Kerem Dakota Salted/Unsalted Sunflower Seeds

These products are sourced primarily from the Middle East, Europe, and Turkey, and are distributed to mainstream supermarkets, convenience stores, independent retailers, and ethnic food outlets across the UK.

Unique Selling Proposition

Impex Foods Ltd stands out in the competitive UK ethnic foods market through:

  • Brand diversity: Representing well-known names such as Haci Bekir, Kerem, Meray, Mila, and Kent Boringer.
  • Cultural alignment: A strong portfolio of Halal-certified and traditionally prepared products tailored to Middle Eastern, Turkish, and Eastern European communities.
  • Flexible supply chain: Ability to fulfill both high-volume wholesale and boutique retail orders through an efficient warehousing and logistics setup.
  • Comprehensive portfolio: Covering everything from everyday pantry items to seasonal and festive treats, supporting retailers’ year-round needs.

Impex Foods delivers both value and authenticity, appealing to the quality and cultural expectations of diverse demographics.

Market Reach and Distribution

Impex Foods primarily operates across the United Kingdom, supplying products to:

  • Independent grocery stores
  • Ethnic supermarkets
  • Convenience retail chains
  • Foodservice providers and caterers

The company is also active in re-exporting select products to EU markets and regions with high demand for Turkish and Middle Eastern delicacies, including:

  • Ireland
  • France
  • Germany
  • Netherlands

Their logistics operations are based in Hertfordshire, with well-established transportation partnerships enabling next-day dispatch across the UK for most B2B clients.

Target Market

The company serves a wide range of consumers via its retail and wholesale partners:

  • Middle Eastern, Turkish, and South Asian communities seeking traditional and Halal-friendly snacks.
  • Mainstream British consumers looking for international novelty products.
  • Retailers and resellers in ethnic grocery chains and e-commerce platforms.
  • Caterers and event planners needing bulk ethnic snacks and sweets for cultural functions.

Impex Foods continues to expand its product base in response to the growing demand for global flavors and multicultural cuisine in the UK.

Infrastructure and Operational Capabilities

The company operates a dedicated warehouse and distribution facility in Hoddesdon, which enables:

  • Real-time inventory management
  • Efficient order fulfillment for both full pallets and mixed-product cartons
  • Quality control and repackaging under UK food safety regulations
  • Seasonal product stocking for events like Ramadan, Eid, Christmas, and Diwali

Their operations support a multi-channel strategy, serving both brick-and-mortar and online-focused resellers.

Certifications and Compliance

Impex Foods Ltd maintains all regulatory and compliance standards relevant to its operations, including:

  • UK Food Safety Regulations compliance
  • Product traceability and ingredient transparency
  • Majority of product lines are Halal-certified
  • Products labeled in English, conforming to UK import and allergen disclosure laws

Clients can request certification documents and product specification sheets for verification before distribution.

Industry Feedback

“Impex Foods has consistently delivered high-quality international snacks for our ethnic aisles. Their variety and pricing help us stay competitive.”
– Supermarket Chain Buyer, London

“Their Turkish Delight and Baklava are top sellers every festive season. Our customers rely on these products for authenticity.”
– Retailer, Birmingham

“As a wholesaler, having access to both Halal-certified and traditional confectionery options makes our sourcing simple and reliable.”
– Distributor, Manchester

Brands Represented

Impex Foods Ltd works with a wide network of global brands, including:

  • Meray
  • Kerem
  • Gullon
  • Haci Bekir
  • Mila
  • Loretta
  • Haribo
  • Tempo Sweets
  • Kent Boringer
  • Candybar

These brands strengthen Impex’s positioning as a one-stop solution for ethnic and global food sourcing in the UK market.

Outlook and Expansion

Impex Foods continues to explore new partnerships and emerging food trends to expand its portfolio. As multicultural demand in the UK accelerates, the company is well-positioned to enhance its presence in:

  • Health-oriented snacks
  • Organic and natural sweeteners
  • Premium festive assortments
  • Ready-to-drink ethnic beverages

With a growing brand portfolio and consistent supply capability, Impex Foods Ltd remains a trusted gateway to global taste for retailers and consumers across the United Kingdom.