Exhibiting at International Food & Drink Event (IFE) 2025

JANE is a French brand at the forefront of innovation in the functional beverage sector, crafting a bold portfolio of natural drinks infused with wellness-boosting botanicals, adaptogens, and bioactive ingredients. Positioned as a lifestyle brand for modern consumers, JANE delivers an avant-garde product line that intersects health, beauty, sensuality, and energy—packaged in vibrant, premium aesthetics that reflect its progressive Parisian roots.

Core Business and Product Offerings

JANE offers a targeted collection of functional beverages, formulated to deliver specific health and mood-enhancing benefits. All products are crafted using natural ingredients, botanicals, and no added sugar, catering to wellness-conscious millennials and Gen Z consumers.

Primary Product Categories:

• RELAX Line – Anti-Stress and Mood Calming:

  • Fraise Basilic Hibiscus
  • Pêche Romarin
  • Violette Citron
  • Gingembre Citron Jasmin

• ENERGY Line – Natural Stimulants:

  • Gingembre Fruits rouges
  • Cactus Citron Vert

• APHRODISIAC Line – Sensual Wellness Beverages:

  • Passion Piment Vanille
  • Mangue Poivre Rose

• BEAUTY Line – Collagen-Boosting Skin Enhancers:

  • COLLAGEN Booster Framboise Sureau
  • COLLAGEN Booster Clémentine Rose

These drinks are 100% plant-based and positioned as clean-label, functional lifestyle beverages, often consumed as healthy alternatives to sugary sodas, synthetic energy drinks, or alcohol.

Specialisation and Unique Selling Proposition (USP)

JANE differentiates itself through:

• Functional layering of botanicals—each formula designed with synergistic herbs, vitamins, and adaptogens
• Targeted wellness effects (relaxation, energy, libido enhancement, skin health)
• Instagram-worthy design and branding, tailored for retail visibility and online virality
• A fully natural, vegan-friendly ingredients list, often free from preservatives and allergens

JANE's focus on mood and beauty-enhancing beverages makes it one of the rare brands blending sensory pleasure and health benefits in a single bottle.

Target Market and Client Segments

JANE targets:

• Urban millennials and Gen Z consumers seeking health-forward alternatives
• Female consumers interested in beauty-from-within and hormonal balance products
• Functional beverage consumers open to premium wellness experiences
• Specialty food retailers, concept stores, beauty shops, and cafés across France and Europe

JANE is also actively building traction through e-commerce, subscription models, and influencer-driven marketing.

Financial Performance and Market Penetration

Though specific financials are not disclosed publicly, JANE is part of France’s rapidly growing functional beverage market, which has been expanding at a CAGR of over 7%. Its presence in high-visibility digital campaigns, boutique health retailers, and wellness expos indicates:

• High engagement and brand visibility in the French wellness sector
• Rapid consumer adoption in metropolitan cities including Paris, Lyon, and Marseille
• Ongoing retail expansion into concept stores and niche beverage marketplaces

Supply Chain and Production Capabilities

JANE beverages are manufactured with adherence to European food safety regulations, and the brand emphasizes:

• Local production and sustainable sourcing of ingredients
• Small-batch manufacturing for quality consistency
• Cold-fill bottling and glass packaging to preserve natural flavors
• Flexible supply model for retail and direct-to-consumer (DTC) channels

The company also emphasizes eco-conscious practices, using recyclable materials and reducing its carbon footprint in transport logistics.

Certifications and Compliance

While detailed certifications have not been publicly listed, JANE states compliance with:

• EU food safety and labeling regulations
• Natural and plant-based product standards
• No-GMO, vegan-friendly, and gluten-free claims

Future growth may include acquiring certifications such as Ecocert, V-Label, or Nutri-Score A ratings, in line with broader market trends in France and the EU.

Customer Feedback and Market Perception

JANE is perceived as a disruptive, chic, and wellness-oriented brand. Early customer reviews and social engagement suggest:

• “Refreshing and stylish—unlike anything else on the shelf.”
• “The collagen drinks have become part of my daily beauty ritual.”
• “I use RELAX in place of wine—same ritual, no hangover.”

With high visual appeal and effective functionality, the brand builds strong emotional and lifestyle resonance with its consumers.

Key Achievements

• Successfully launched a multi-functional beverage portfolio within the first few years of operation
• Developed one of the few aphrodisiac drinks in the European market
• Built a highly distinctive brand identity blending wellness, sensuality, and aesthetics
• Established retail presence in boutique concept stores and wellness spaces across France
• Gained early recognition in France’s wellness innovation space and beverage startup ecosystem

JANE continues to redefine the beverage landscape in France by blending sensory sophistication, scientific formulation, and health-first branding, creating a new standard in functional drinks for the conscious consumer.