Exhibiting at International Food & Drink Event (IFE) 2025

JDE Peet’s N.V., headquartered in Amsterdam, Netherlands, is the world’s largest pure-play coffee and tea company. With roots tracing back over 265 years, the company has built an expansive global presence, reaching over 100 markets and operating some of the most iconic beverage brands in the world.

Core Business and Product Portfolio

JDE Peet’s operates in the fast-moving consumer goods (FMCG) sector, focusing on coffee and tea. The company delivers both at-home and out-of-home solutions, catering to consumers, retailers, and businesses through a multichannel distribution model.

Key Product Categories:

• Coffee: Including whole bean, ground, instant, pods, and capsules
• Tea: Branded offerings spanning black, green, herbal, and specialty teas
• Premium & Artisan Beverages: Through boutique and high-end brands such as Peet’s Coffee and Tea Forte

Iconic Brands:

• L'OR, Peet's Coffee, Jacobs, Douwe Egberts, Senseo, Tassimo, Moccona
• OldTown, Super, Pickwick, Horniman’s Tea, Tea Forte

Market Reach and Distribution

JDE Peet's serves over 100 billion cups of coffee and tea annually and has a significant market share in both developed and emerging markets. The company operates through multiple sales channels:

• Retail: Supermarkets, e-commerce platforms, specialty stores
• Out-of-Home: Offices, hotels, restaurants, cafes
• Direct-to-Consumer: E-commerce and subscription services

Its presence spans Europe, Asia Pacific, Latin America, and North America, supported by a network of over 50 manufacturing plants and regional distribution centers.

Financial Performance

According to its 2023 Annual Report:

• Revenue: €8.2 billion (2023)
• Adjusted EBIT: €1.3 billion
• Free Cash Flow: €807 million
• Net Profit: €932 million
• R&D Investment: €65 million

These figures underline JDE Peet’s strong profitability, operational efficiency, and strategic investments into innovation and sustainability.

Innovation and Product Development

• Sustainability-Centric Innovation: Launch of L'OR Barista System using recyclable aluminum capsules
• Cold Coffee Growth: Peet’s and Douwe Egberts expanding RTD (ready-to-drink) portfolio
• Digitalization: E-commerce revenue growth of over 30% year-over-year, accounting for 12% of total sales by end of 2023

Sustainability and Compliance

JDE Peet’s has embedded sustainability throughout its operations, anchored by its “Common Grounds” ESG strategy.

• 100% Responsibly Sourced Coffee and Tea for all retail brands by 2025
• Net Zero GHG Emissions by 2050, with interim targets aligned with the Science Based Targets initiative (SBTi)
• Zero Waste to Landfill in over 70% of its manufacturing sites
• Certifications: Rainforest Alliance, UTZ, Fairtrade, Organic, ISO 14001

The company’s transparency is reinforced by its annual ESG report and alignment with UN SDGs.

Strategic Acquisitions and Growth

• Acquisition of Campos Coffee (Australia) and expansion into premium markets
• Growing presence in China and Southeast Asia, supported by localized production
• Investment in sustainable packaging and biodegradable pods as part of circular economy initiatives

Operational and Manufacturing Capabilities

• Global Footprint: Operations in over 100 countries, including 20+ roasting facilities
• Private Label Expertise: Partnering with global retailers for coffee and tea contract manufacturing
• Vertical Integration: From sourcing green coffee beans to packaging and distribution

Industry Recognition and Achievements

• Named among “Top 50 Most Sustainable Companies in Europe” by Financial Times
• Multiple product awards for L'OR and Peet’s across Europe and North America
• Recognized as top private label supplier in several European retail categories

Customer Engagement and Brand Loyalty

With a strong brand portfolio, JDE Peet’s has achieved high customer retention and loyalty:

• Peet's Coffee: Rated among top specialty coffee brands in the U.S. with NPS scores above industry average
• Senseo: Over 33 million coffee pod machines sold globally
• L'OR: One of Europe’s fastest growing coffee capsule brands

Conclusion

JDE Peet’s continues to shape the future of coffee and tea through its scale, innovation, and commitment to sustainability. With a deeply rooted heritage, robust financial performance, and a growing global presence, the company is well-positioned to lead the beverage category into the next era of responsible and experiential consumption.