MASFROST Sp. z o.o., based in Ziębice, Poland, is a prominent European producer and exporter of high-quality frozen vegetables and vegetable mixes. With decades of experience in the food processing industry, the company has become a strategic partner for retail chains, foodservice distributors, and private label brands across Europe and beyond.
Core Business and Product Offerings
MASFROST specializes in the sourcing, processing, and packaging of frozen vegetables using advanced Individual Quick Freezing (IQF) technology. Its product portfolio includes:
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Frozen Vegetables:
- Green Peas
- Corn Kernels
- Cut Green Beans, Yellow Cut Beans, Romano Cut Beans
- Carrot Cubes and Slices
- Root Celery, Parsley, Turnip, and Beetroot (in cubes or slices)
- Potato Cubes
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Vegetable Mixes:
- 3-Way Mix (typically peas, carrots, and corn)
- 4-Way Mix (combination of standard and seasonal vegetables)
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Private Label Solutions:
- MASFROST develops customized frozen vegetable products for international retail and foodservice clients under their own brands.
These products are distributed under the company’s in-house brand VEGGERS and through customized private label contracts.
Specialization and Unique Selling Proposition
MASFROST’s competitive edge lies in:
- Strategic Location: Situated in the agricultural heartland of Lower Silesia, close to premium vegetable cultivation zones.
- Strict Quality Controls: Full traceability from field to packaging, ensuring pesticide compliance and microbial safety.
- Flexible Packaging Capabilities: Tailored solutions for retail packs (300g–2kg) and foodservice bulk formats (2.5kg–10kg).
- Private Label Expertise: Ability to meet the diverse product specs, branding, and compliance needs of large international retailers.
Financial and Operational Scale
While financials are not publicly disclosed, MASFROST is among Poland’s leading frozen vegetable exporters:
- Annual Production Capacity: Over 25,000 metric tons of frozen vegetables.
- Export Share: Estimated 90% of total production is exported, mainly to EU markets.
- Key Export Destinations: Germany, the Netherlands, France, Scandinavia, the UK, and Central Eastern Europe.
The company continues to expand its operational footprint and enhance automation within its facilities to meet growing international demand.
Shipment Records
According to trade data and export intelligence sources:
- MASFROST has shipped frozen vegetable containers to over 15 countries, primarily within the EU and UK post-Brexit.
- Products are frequently transported in frozen reefer containers, maintaining consistent -18°C cold chain requirements.
- Annual exports account for thousands of metric tons, confirming its role as a high-volume producer.
Target Markets
MASFROST targets multiple industry segments:
- Retail Supermarkets: Private label supply for frozen vegetable shelves.
- Foodservice Distributors: Bulk and pre-mix solutions for restaurants, caterers, and institutional kitchens.
- Industrial Food Manufacturers: Sourcing partner for vegetable ingredients used in ready meals, soups, and frozen entrees.
The company’s compliance with EU food safety regulations makes it a suitable vendor for high-standard markets like Germany, the UK, and the Netherlands.
Capabilities and Infrastructure
MASFROST operates advanced facilities that ensure consistency and food safety:
- IQF Technology: Allows rapid freezing of individual vegetable units, preserving taste, color, and nutrients.
- On-site Laboratory: Equipped for microbiological and pesticide residue testing.
- Cold Storage Warehousing: In-house freezer capacity to ensure product freshness year-round.
- Certifications for International Trade: Compliance and traceability systems aligned with global buyer requirements.
Certifications and Compliance
MASFROST adheres to internationally recognized food safety and quality standards:
- IFS (International Featured Standards)
- BRCGS (British Retail Consortium Global Standards)
- ISO 22000 and HACCP Compliance
- Global GAP Certification (through contracted farms)
These certifications facilitate seamless entry into stringent European and UK food retail sectors.
Customer Testimonials and Market Reputation
Though specific testimonials are not publicly published, MASFROST is widely acknowledged within the European frozen vegetable supply chain for:
- Reliability and Delivery Timeliness
- Product Consistency and High Visual Quality
- Compliance with EU Private Label Audit Requirements
Long-term relationships with German and Dutch retail chains are indicative of high customer satisfaction and operational transparency.
Major Achievements
- Exporting to over 15 international markets with annual production surpassing 25,000 metric tons
- Recognized private label supplier for major European supermarket chains
- Implementation of traceability software to track product flow from farm to fork
- Launch and growth of its in-house brand VEGGERS in Eastern and Central Europe
MASFROST Sp. z o.o. remains a pillar in Poland's frozen food industry, known for its commitment to quality, innovation in private label solutions, and dependable supply of nutrient-rich frozen vegetables for the global market.
