Med Cuisine (EU/UK) Ltd, based in London, United Kingdom, is a specialist importer, manufacturer, and distributor of authentic Mediterranean and Middle Eastern culinary products. The company is known for bringing bold, traditional flavors to the UK market, with a focus on high-quality, natural ingredients sourced from trusted suppliers across the Mediterranean basin.
Core Business and Product Offerings
Med Cuisine offers a curated range of premium products aimed at foodservice professionals, home cooks, and specialty retailers seeking authentic Middle Eastern and Mediterranean flavors. The product categories include:
-
Tahini Products:
- Organic Tahini Sauce
- Black Tahini
- Chocolate Tahini Sauce
- Sweet Sesame Butter Tahini Sauce
-
Spices & Seasonings:
- Ground Sumac
- Aleppo Pepper
- Shawarma Spice Blend
- Baharat (Seven-Spice Mix)
-
Sauces & Pastes:
- Harissa Paste
- Pickled Lemon Paste
- Filfel Chuma (Libyan Garlic Chili Paste)
- Amba Sauce (Fermented Mango Condiment)
-
Condiments and Traditional Sides:
- Roasted Aubergine Puree
- Roasted Smoked Green Freekeh
- Stuffed Vine Leaves
-
Sweeteners:
- Organic Silan Medjool Date Syrup
These products are widely used in Levantine, North African, and Israeli cuisines and cater to both contemporary culinary trends and traditional dishes.
Specialization and Unique Selling Proposition
Med Cuisine distinguishes itself through:
- Authenticity and Provenance: Products are made using traditional recipes and methods, often with ingredients sourced directly from countries such as Israel, Lebanon, and Tunisia.
- Health-Conscious Offerings: Focus on plant-based, gluten-free, vegan-friendly ingredients, with clean labels and no artificial preservatives.
- Small-Batch Production: Ensures freshness, traceability, and quality control.
- Education and Culture: The brand promotes Mediterranean culture through recipe ideas, usage guides, and spice education for UK consumers unfamiliar with Middle Eastern cooking.
Operational Footprint and Distribution
As a growing SME with a digital-first approach, Med Cuisine operates through both direct-to-consumer and B2B channels:
- E-commerce Platform: The company’s website supports direct sales with national shipping across the UK.
- Retail & Wholesale Partners: Products are stocked in specialty grocers, health food stores, and premium retailers.
- Foodservice and Restaurant Supply: Supplies key ingredients to Mediterranean and Levantine-style restaurants and caterers.
The company also partners with third-party logistics providers to ensure temperature-sensitive and bulk order fulfillment.
Export and Trade Activity
While the core market is the UK, Med Cuisine is increasingly expanding its reach to:
- European B2B buyers, especially gourmet wholesalers and ethnic food suppliers.
- Premium food distributors in Ireland and Northern Europe, capitalizing on the growing popularity of Middle Eastern flavors.
Target Markets
Med Cuisine targets multiple consumer and business segments:
- Retail Customers: Health-conscious and culinary-curious consumers seeking unique pantry ingredients.
- Foodservice Operators: Chefs and restaurants specializing in Middle Eastern, vegan, or health-centric menus.
- Wholesale & Distribution Partners: Organic and gourmet food suppliers servicing deli chains and specialty markets.
Its audience is particularly drawn from the growing UK interest in global cuisines, clean eating, and ethnic authenticity.
Capabilities and Infrastructure
Med Cuisine ensures product quality through:
- Third-Party Certified Production Facilities: Partner manufacturers meet stringent food safety standards, including BRC and ISO certifications.
- Packaging and Labeling Compliance: All products comply with UK and EU food labeling standards, including allergen declarations and nutritional information.
- Logistics Integration: Coordination with refrigerated and ambient warehousing for various SKUs depending on shelf-life and storage requirements.
Certifications and Compliance
Though specific certificates are not published, Med Cuisine’s product offerings comply with:
- UK FSA Food Safety Standards
- EU Import and Allergen Labeling Requirements
- Kosher and Halal certification available for certain product lines (not universal)
Packaging and marketing are tailored to meet both UK/EU retail and wholesale compliance guidelines.
Market Recognition and Customer Feedback
Med Cuisine has been gaining traction in both consumer and trade circles:
- Featured in food blogs and Middle Eastern cooking tutorials
- Consistently high customer reviews on their e-commerce site, with 4.8+ star ratings for top products like their Black Tahini and Silan Date Syrup
- Increasing social media engagement from health food influencers and plant-based chefs
Major Achievements
- Successfully built a niche in the UK’s Mediterranean/Middle Eastern fine food segment
- Expanded product range to include over 30 SKUs across core categories
- Developed a recognizable brand identity synonymous with authenticity and quality
- Launched partnerships with restaurants and wholesalers in at least 5 European countries
Med Cuisine (EU/UK) Ltd continues to innovate and expand in the high-growth Mediterranean foods sector, combining tradition with modern dietary trends to deliver quality, flavor, and cultural richness to tables across the UK and Europe.
