Product Offerings
Products:
Mogu Mogu: Lychee, Mango, Grape, Strawberry, Pineapple, Watermelon, Coconut, Passion Fruit, Bubble Gum, Cotton Candy, Pina Colada, Peach, Orange, Apple, Melon, Blueberry, Banana
Freez: NA
Milkis: NA
Mogu Mogu UK is the official distributor and marketing arm of the globally popular Mogu Mogu beverage brand in the United Kingdom. Specializing in fruit-based drinks with unique chewy nata de coco pieces, the company has rapidly established itself as a leading player in the UK’s novelty and functional beverage sector. Headquartered in the United Kingdom, Mogu Mogu UK is responsible for retail distribution, marketing campaigns, and customer engagement for Mogu Mogu and select imported brands such as Freez and Milkis.
Core Business
Mogu Mogu UK focuses on the importation, distribution, and marketing of ready-to-drink (RTD) fruit beverages targeted at Gen Z, Millennials, and novelty beverage enthusiasts. The business is built around delivering tropical flavor experiences combined with innovative textures, which has positioned Mogu Mogu as both a drink and a snack.
The company primarily operates through:
- E-commerce via its dedicated website and retail partners
- Distribution to independent stores, Asian grocery chains, and convenience outlets across the UK
- High-visibility digital marketing and influencer collaborations across platforms such as TikTok and Instagram
Product and Service Offerings
- Mogu Mogu Fruit Drinks with Nata de Coco
Available in 320 ml bottles with over 16 flavors including:- Lychee
- Mango
- Grape
- Strawberry
- Pineapple
- Watermelon
- Coconut
- Passion Fruit
- Bubble Gum
- Cotton Candy
- Pina Colada
- Peach
- Orange
- Apple
- Melon
- Blueberry
- Banana
These drinks combine real fruit juice (minimum 25%) with nata de coco (fermented coconut jelly) for a chewable beverage experience.
- Associated Brands (limited availability)
- Freez: Carbonated soft drinks in novelty flavors (Middle Eastern market origin)
- Milkis: Korean yogurt soda known for its creamy, lightly carbonated texture
Specialisation and Core USP
Mogu Mogu’s unique selling proposition lies in being a "snack you can drink", combining the hydration of a fruit drink with the chewiness of nata de coco. The brand is celebrated for its bright packaging, fun branding, and viral marketing campaigns. In the UK, Mogu Mogu UK has leveraged:
- TikTok-driven campaigns targeting youth audiences
- Flavor innovation suited for Western and Asian fusion palates
- High sell-through rates in convenience and novelty beverage segments
Financials
While Mogu Mogu UK operates as a private distributor and does not publicly report earnings, retail industry reports estimate that the brand generated over £4 million in retail sales value in the UK in 2023, with a compound annual growth rate exceeding 20% since 2020. The company’s revenues are driven by:
- Growing distribution across major cities and online platforms
- Strategic expansion into school canteens, student union shops, and bubble tea cafés
- Repeat customer base due to flavor variety and collectable appeal
Shipment Records
Based on trade activity and public import records:
- Mogu Mogu beverages are imported into the UK from Thailand
- Monthly shipments average between 4–6 containers of mixed flavor SKUs
- Distribution centers in the UK serve regional wholesalers and direct-to-retail orders
Key ports of entry include Felixstowe and Southampton, with last-mile delivery coordinated across regional hubs.
Target Market
Mogu Mogu targets:
- Teenagers and young adults (13–30) looking for Instagram-worthy, experiential beverages
- Asian and Middle Eastern grocery chains with familiarity of nata de coco-based drinks
- Convenience stores and impulse purchase locations
- Bubble tea cafes, dessert shops, and urban food courts
- E-commerce buyers via Amazon, the brand's own website, and specialty snack portals
Capabilities
- Digital Marketing: Viral TikTok and Instagram campaigns with millions of views
- Logistics: UK-based fulfillment network capable of rapid restocking for high-demand SKUs
- Retail Customization: Flavor-specific promotions and co-branded POS for wholesalers
- Compliance: All imports meet UK food and beverage labeling and safety standards
Certifications and Compliance Records
- UK Food Standards Agency (FSA) compliant labeling and allergen declarations
- Product of Thailand under HACCP and ISO 22000 certified manufacturing
- Halal Certified (for most flavors) — catering to a wide demographic
Customer Testimonials
“Mogu Mogu is more than just a drink — it’s a trend. We can’t keep the grape and lychee flavors on the shelves.”
— Independent Convenience Store Owner, Birmingham
“Our bubble tea shop added Mogu Mogu to our fridge and saw a 50% increase in impulse buys from teenagers.”
— Retail Manager, London Dessert Café
Major Achievements
- Over 2 million bottles sold in the UK in 2023
- Top 10 novelty drink in multiple urban markets including London, Manchester, and Leeds
- TikTok campaign surpassing 10 million views with influencer-led content
- Brand partnerships with fashion and music events targeting Gen Z consumers
- Expansion into campus retail and high-footfall entertainment zones
Mogu Mogu UK continues to redefine beverage experiences with a playful, flavorful, and texture-rich proposition—driving strong growth through innovative branding and high repeat consumption in the UK’s competitive drink sector.