Naked Life Non-Alcoholic Spirits is a pioneering Australian beverage brand dedicated to redefining the adult drinking experience through its range of alcohol-free, sugar-free, and low-calorie beverages. Based in Melbourne, the company has gained significant traction in the wellness and lifestyle segment by offering a full suite of non-alcoholic alternatives that do not compromise on flavor, sophistication, or the social experience associated with cocktails and spirits.
Brief History
Founded in 2016, Naked Life emerged at the intersection of the health-conscious consumer movement and the global moderation trend. The brand started with a line of natural soft drinks and quickly evolved into one of Australia’s most successful non-alcoholic cocktail brands. Its mission is to offer authentic, adult-flavored beverages without alcohol, sugar, or artificial additives.
Core Business
Naked Life’s core business involves the manufacture and distribution of premium non-alcoholic cocktails and spirits. With a robust product lineup inspired by classic mixology, the brand caters to the growing population of mindful drinkers — those seeking the ritual and enjoyment of drinking without the effects of alcohol.
Product and Service Offerings
Naked Life has curated a diverse and dynamic product range that mirrors the most popular cocktails and spritzes, including:
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Non-Alcoholic Cocktails (250ml cans)
- Classic G&T
- Mojito
- Margarita
- Negroni Spritz
- Canadian Rye Spirit Dry & Lime
- Passion Martini
- Pink Paloma
- Cosmo
- Italian Spritz
- Rosé Sangria Spritz
-
Spritz Share Bottles (750ml)
- Limoncello Spritz
- Peach Bellini
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Low Alcohol Range (Half Naked – 2.5% ABV)
-
Sugar-Free Soft Drinks: Natural, functional sodas with botanical infusions
All beverages are:
- 0.0% alcohol (select range)
- 100% sugar-free
- Low in calories (generally under 10 kcal per serving)
- Made with botanical extracts and natural flavors
Specialisation and Core USP
Naked Life stands apart for:
- True-to-taste cocktails, using proprietary natural formulations to mimic traditional spirits
- Focus on functional, health-positive ingredients, including green tea extract, apple cider vinegar, and adaptogens in select drinks
- Ready-to-drink convenience: Available in cans and large-format bottles for sharing
- Appealing to sober-curious, fitness, and wellness-centric consumers
Financials
Although privately held, the brand's commercial indicators reveal rapid growth:
- Available in over 3,000 retail locations across Australia including Woolworths, Coles, Dan Murphy’s, and IGA
- Online sales through nakedlifespirits.com.au and leading marketplaces
- Estimated annual revenue: AUD 5–10 million, based on retail distribution, pricing, and product volume
- Featured as one of the fastest-growing beverage startups in Australia's non-alcoholic sector
Shipment Data
- Active domestic distribution across all Australian states
- International expansion initiated to New Zealand, Singapore, and select UAE markets
- Products fall under HS Code: 2202.99 – Non-alcoholic beverages
Target Market
- Sober-curious millennials and Gen Z
- Health-conscious professionals and parents
- Fitness and wellness communities
- Non-drinkers seeking sophisticated social beverage options
- Hospitality and foodservice segments (mocktail and bar programs)
Capabilities
- In-house product development and formulation lab in Melbourne
- Contract manufacturing partnerships with GMP-certified facilities
- Robust supply chain with cold-chain logistics for stability and quality assurance
- B2B offerings for events, retailers, and bars
Certifications and Compliance
- All products comply with Food Standards Australia New Zealand (FSANZ)
- No alcohol labeling certification (0.0% ABV) on applicable products
- Compliant with Woolworths and Coles supplier quality audits
- Vegan and gluten-free claims verified on labels
Customer Testimonials
Consumers have rated Naked Life highly across online stores and wellness blogs. Highlights include:
- 4.6+ average rating on product reviews
- Positive mentions for taste authenticity, especially for G&T and Margarita
- Testimonials from non-drinkers and pregnant consumers appreciating the inclusive alternatives
Major Achievements
- Winner of the Product of the Year Australia 2022 – Non-Alcoholic Beverage Category
- Named a Top 10 Startup to Watch by Australian Financial Review (2021)
- Participation in major trade and food innovation events including Fine Food Australia
- Collaborations with Dry July Foundation and Mindful Drinking Movement
Naked Life continues to set the standard in the Australian non-alcoholic beverage market, bridging the gap between wellness and indulgence with beverages that support modern, mindful lifestyles.
