Exhibiting at Thaifex - Anuga Asia 2025

Pinnacle Foods (M) Sdn. Bhd. is a diversified food and beverage company based in Shah Alam, Selangor, Malaysia, with operations focused on the distribution, import, and retail of frozen meals, beverages, and packaged foods. The company serves as a vital link in Malaysia’s F&B supply chain, providing high-quality, affordable food products to retailers, foodservice operators, and institutional clients.

Core Business

Pinnacle Foods specializes in sourcing and distributing ready-to-eat meals, frozen food products, and imported beverages. Through its strategic partnerships and own distribution channels, the company caters to Malaysian consumers looking for convenience, flavor diversity, and value-for-money products.

Product and Service Offerings

The company's portfolio includes:

• Beverages:

  • PRAN brand juices (orange, mango, lychee, mixed fruit)
  • Other non-carbonated fruit drinks

• Frozen Ready Meals:

  • Thai Peanut Chicken Curry
  • Louisiana-style Jambalaya
  • Teriyaki Chicken with Rice
  • Southern Biscuits & Gravy

• Packaged Food & Grocery Items:

  • Imported snacks
  • Value-added foodservice ingredients
  • Convenience meal components

These products are sold through grocery chains, ethnic stores, institutional suppliers, and direct B2B channels across Malaysia.

Specialization and Core USP

Pinnacle Foods’ unique selling proposition lies in:

• Diverse ethnic cuisine offerings, particularly South and Southeast Asian dishes.
• Quick turnaround logistics supported by cold chain capabilities.
• Exclusive distributorship of PRAN beverages in select territories.
• Affordability and scalability, ideal for high-turnover retail and HORECA segments.

Financial Strength

Although private, Pinnacle Foods (M) Sdn. Bhd. is estimated to generate between USD 3–7 million annually based on product lines, retail distribution coverage, and import volumes. The company maintains a lean organizational structure with strong partner brand backing, which helps drive profitability.

International Shipment Records

As an importer and domestic distributor, Pinnacle Foods focuses on inbound international sourcing and domestic market penetration. However, its import volumes of PRAN beverages and frozen ready meals from regional suppliers are well-documented in Malaysian customs and trade platforms.

• Sourcing Origins: Bangladesh (PRAN), Thailand, USA, and regional Asian markets.
• Distribution Points: Klang Valley, Penang, Johor Bahru, and East Malaysia.

Target Market

Pinnacle Foods serves:

• Supermarket and hypermarket chains
• Frozen food retailers and ethnic grocery stores
• Institutional foodservice providers and cafeterias
• Airline and catering companies

The company caters to both price-sensitive and convenience-oriented consumers in Malaysia’s diverse F&B market.

Capabilities

• Cold storage and freezer logistics
• Halal-certified supply chain for all meat-based meals
• Custom labeling and private distribution for retailers
• Flexible minimum order volumes for small-to-medium resellers

Certifications and Compliance

Pinnacle Foods ensures compliance with:

• Malaysia Halal Certification (JAKIM)
• Health and Food Safety Regulations under the Ministry of Health Malaysia
• HACCP-aligned procedures at their warehousing facilities

These certifications ensure suitability for mainstream retail and Muslim-majority markets.

Customer Testimonials

Though direct testimonials are not widely published, PRAN’s beverages and Pinnacle's ready meals receive frequent mentions in local retailer reviews, noted for their good taste, affordability, and availability in convenience formats.

Major Achievements

• Secured distribution rights for PRAN juice products across Malaysian retail channels.
• Developed a growing frozen meals brand portfolio in collaboration with regional food producers.
• Expanded delivery and support services throughout Peninsular and East Malaysia.
• Established strong B2B partnerships in institutional and wholesale sectors.

Pinnacle Foods (M) Sdn. Bhd. continues to grow its footprint in Malaysia’s competitive F&B industry by delivering accessible, quality products that cater to the fast-paced lifestyles of modern consumers.