Samixir, headquartered in Istanbul, Turkey, is a leading manufacturer and exporter of professional beverage dispensing equipment. Specializing in cold and hot beverage dispensers as well as slush machines, Samixir has positioned itself as a preferred brand in over 80 countries, combining innovation, reliability, and contemporary design to serve the global foodservice equipment industry.
Core Business and Product Range
Samixir's core business revolves around the design, manufacturing, and export of commercial beverage dispensers, primarily for use in cafés, restaurants, hotels, and convenience stores.
Cold Beverage Dispensers
- Classical Series:
- Panoramic Series:
- M10, M10 Twin, M10 Triple
- M22, M40
- S22, S40
- 22 Twin
- KAM Series:
These models are engineered to maintain optimal cooling efficiency, silent operation, and durable performance in high-volume environments.
Hot Beverage Dispensers
- HOT SC05 – Ideal for warming small quantities of hot drinks like salep or hot chocolate
- HOT SC10 – Larger tank capacity suitable for continuous service locations
Both models include temperature regulation, easy-clean design, and ergonomic dispensing mechanisms.
Slush Machines
- Allure Series:
- Mono Allure
- Twin Allure
- Triple Allure
- SLUSH Series:
Slush machines by Samixir are known for rapid freezing, compact design, and visibility-enhancing transparent tanks—making them attractive for both retail and high-traffic entertainment venues.
Manufacturing Capabilities
Samixir operates its own ISO-certified production facility in Istanbul equipped with:
- CNC machining systems
- Plastic injection molding units
- Quality control labs
- Assembly and testing lines
The factory maintains lean production principles, with a capacity to produce thousands of units annually across all dispenser categories.
Certifications and Compliance
Samixir adheres to global compliance standards, including:
- CE Certification – For EU conformity
- ISO 9001 Quality Management System
- RoHS Compliance – Ensuring environmentally friendly components
- CB Scheme – For international electrical safety
These certifications make Samixir equipment eligible for export to highly regulated markets across Europe, North America, Asia, and the Middle East.
Export Markets and Global Presence
Samixir distributes to more than 80 countries with active distributors in:
- Europe – Germany, France, UK, Italy
- Middle East – UAE, Saudi Arabia, Kuwait
- North America – USA, Canada, Mexico
- Asia-Pacific – Japan, Vietnam, South Korea
- Africa – Egypt, South Africa
The brand participates in global hospitality and foodservice trade exhibitions such as:
- Host Milano
- Gulfood Manufacturing
- Anuga FoodTec
Innovation and Product Development
Samixir invests significantly in R&D, particularly in:
- Energy-efficient cooling systems
- Compact modular designs
- User-friendly digital interfaces
- Spare parts modularity to support global servicing
The Panoramic and Allure series are notable innovations that combine modern design with robust mechanical reliability, resulting in favorable reviews from hospitality equipment buyers and operators.
Marketing and Media Presence
Samixir promotes its product lines via:
- YouTube product demos and brand trailers
- B2B marketplaces and foodservice directories
- Print and digital catalogs available for partners and resellers
Their marketing approach emphasizes functionality, aesthetic appeal, and long-term serviceability, supported by in-house technical teams.
Service and Aftermarket Support
Samixir provides:
- Multilingual technical support
- Access to detailed spare parts catalogs
- On-demand training and manuals for installation and maintenance
- Partnership programs for authorized service providers and distributors
This global after-sales framework increases confidence among dealers and institutional clients.
Customer Segments and Applications
Primary users of Samixir equipment include:
- Hotels and resorts
- Chain restaurants and QSRs
- Cafeterias, school canteens, and hospitals
- Beverage brands and bottlers requiring in-store serving solutions
- Supermarkets and self-service beverage outlets
Key Strengths
- Diverse dispenser solutions across cold, hot, and slush beverage categories
- In-house R&D and manufacturing with global quality certifications
- Established export presence in 80+ countries
- Strong visual branding and product aesthetics
- Robust technical and after-sales support system
Samixir’s commitment to engineering excellence, design innovation, and international service has made it a trusted brand for beverage dispensing solutions worldwide. Its evolving product portfolio and competitive pricing make it an ideal partner for wholesalers, retailers, and operators seeking reliable foodservice equipment.