Exhibiting at International Food & Drink Event (IFE) 2025

Shri Bajrang Alliance Limited (SBAL), a part of the reputed Goel Group, stands as a diversified and high-growth company operating in both the steel manufacturing and plant-based frozen food segments. Established in 1990 and headquartered in Raipur, Chhattisgarh, India, the company has carved a strong position in both industrial and consumer markets through its brands, capabilities, and global outlook.

Core Business and Operations

SBAL’s operations span two primary verticals:

1. Structural Steel Manufacturing – A cornerstone of India’s infrastructure sector, SBAL manufactures a wide array of structural steel products including angles, beams, channels, flats, H-beams, and rounds. The products are widely used in construction, engineering, and infrastructure projects across India and are also exported globally.

2. Frozen Foods (GOELD Brand) – Under the brand "GOELD", SBAL entered the fast-growing frozen food market, offering 100% vegetarian, preservative-free, and ready-to-eat items. GOELD's portfolio includes traditional Indian snacks and meals such as Punjabi Samosas, Dal Makhani, Parathas, and innovative western fusion items like Mac & Cheese Pops and Pizza Pockets.

Product & Service Offerings

• Steel Division:

  • Mild Steel Angles, Channels, Beams
  • TMT Bars and Structural Steel Sections
  • Rolling Mills with a capacity of 2,05,500 MTPA
  • State-of-the-art infrastructure backed by captive power generation

• Frozen Food Division (GOELD):

  • Snacks: Mac & Cheese Pops, Cheesy Corn Bites, Samosas
  • Breads: Garlic Naan, Lachha Paratha, Cheeseful Naan
  • Meals: Dal Makhani, Mix Veg Paratha, Paneer Paratha
  • Export quality, frozen at -18°C, free from preservatives

Specialisation and Core USP

SBAL's competitive edge lies in its:

• Vertically Integrated Steel Manufacturing – Full control from sponge iron to finished product.
• Innovation in Food Technology – A completely automated plant-based frozen food manufacturing facility, first of its kind in India.
• Sustainability Initiatives – The GOELD plant is India’s first fully solar-powered frozen food facility.
• Quality and Compliance – FSSAI, BRCGS (AA Grade), USFDA, Halal, and ISO certifications ensure premium quality and global compliance.

Financials and Growth Metrics

• Revenue: ₹510.25 Crores for FY 2023 (Standalone), reflecting robust growth across segments.
• Profit After Tax (PAT): ₹13.69 Crores for FY 2023.
• Return on Capital Employed (ROCE): Exceeds 30%, indicating operational efficiency.
• Stock Market Performance: Multibagger stock with ~1700% returns in 2 years (as reported by analysts in 2023).
• Market Cap: Over ₹1,000 Crores (as of Q2 FY 2024).

Export & Shipment Data

According to available import-export data:

• SBAL has made consistent shipments to regions like Middle East, South East Asia, and North America.
• Exported steel and frozen food products under the GOELD brand have been recorded in over 15 international markets.
• Multiple high-volume B2B frozen food shipments listed on platforms like Volza and TradeMo during FY 2023.

Target Market

• Steel Products: Infrastructure and construction industries across India and international export clients.
• Frozen Foods (GOELD): Targeting health-conscious, vegetarian consumers, with distribution in modern retail, HORECA, and international supermarkets.
• Exports primarily target UAE, USA, Canada, Singapore, and Australia.

Infrastructure & Capabilities

• 100-acre industrial facility in Urla Industrial Area, Raipur.
• Automated Frozen Food Facility with cutting-edge European machinery.
• Integrated Steel Manufacturing setup with captive power and rolling mill operations.
• Warehousing and cold chain logistics network across India.

Certifications & Compliance

• FSSAI
• BRCGS – AA Grade
• USFDA Approved
• ISO 22000:2018
• Halal Certification
• Compliant with global food and safety standards for exports

Customer Testimonials

“GOELD products offer international taste with Indian authenticity. It’s a rare combination in the frozen food category.” – Buyer from UAE, as featured in a product showcase video

“We appreciate the quality consistency from SBAL’s steel division, making it easier for us to maintain structural standards in our projects.” – Indian EPC Contractor (source: distributor feedback, 2023)

Recognitions and Achievements

• Selected vendor for Yum! Brands (KFC supply chain) for vegetarian frozen items
• Listed on the Bombay Stock Exchange (BSE: 532042)
• Recognised by CNBC Awaaz as a high-growth microcap stock of the year
• Featured in national business media for its innovation in plant-based frozen food manufacturing

SBAL continues to scale with a dual-sector strategy, aligning its steel manufacturing with India's infrastructure boom, while leveraging the growing global demand for clean-label, plant-based frozen food solutions.