Established with a vision to deliver authentic Indian flavors to every household, Swastiks Masalas Pickles & Food Products Pvt. Ltd. has become a trusted name in the Indian food manufacturing industry. Based in Bengaluru, India, and operating under the iconic brand "Swastiks," the company has built a legacy of over 40 years in producing high-quality masalas, pickles, instant mixes, and spice powders.
Core Business and Product Portfolio
Swastiks is primarily engaged in the manufacturing and distribution of traditional Indian food products. Their core offerings include:
- Masalas: Sambar Powder, Chicken Masala, Channa Masala, Rasam Powder, Garam Masala
- Pickles: Mango Pickle, Lime Pickle, Ginger Pickle, Mixed Vegetable Pickle
- Instant Mixes: Rava Idli Mix, Gulab Jamun Mix, Lemon Rice Mix, Puliyogare Mix
- Spice Powders: Chilli Powder, Coriander Powder, Turmeric Powder, Pepper Powder
- Pastes: Ginger Garlic Paste, Tamarind Paste
Swastiks offers products in various sizes to cater to both retail consumers and institutional buyers, ensuring convenience and cost-effectiveness for all customer segments.
Unique Selling Proposition
Swastiks distinguishes itself in the market through:
- Traditional recipes blended with modern processing technologies, ensuring flavor authenticity and safety.
- Use of premium, locally sourced ingredients to maintain product consistency and aroma.
- State-of-the-art production facility in Bengaluru equipped with automated blending, grinding, and packaging units.
- Rigorous quality control measures including batch testing, microbial analysis, and food safety protocols.
Market Presence and Target Audience
Swastiks has a robust presence across India through a network of over 500 distributors and retail partners. The company also serves:
- Export markets including the Middle East, Southeast Asia, the UK, and North America.
- Institutional clients such as catering companies, restaurants, and hotel chains.
Their strategic marketing focuses on consumers seeking authentic, preservative-free Indian cooking solutions with traditional taste profiles.
Financials and Operational Strength
While Swastiks is a privately held company and detailed financials are not publicly disclosed, industry estimates suggest:
- Annual turnover in the range of ₹40–60 crores (approx. USD 5–7 million)
- Consistent year-on-year growth in revenue due to expansion in instant mixes and international exports
- Increased brand recall through digital marketing, e-commerce, and retail collaborations
Export & Shipment Records
According to data from trade intelligence platforms such as Volza and ImportYeti:
- Swastiks has conducted over 180 international shipments in the last three years.
- Major destinations include UAE, Singapore, Canada, and the United States.
- Frequent exports include sambar powder, pickles, and rava idli mix, indicating strong international demand for these categories.
Certifications and Quality Assurance
Swastiks adheres to the highest standards of food safety and quality management. The company is certified with:
- FSSAI (Food Safety and Standards Authority of India)
- ISO 22000:2018 – Food Safety Management System
- HACCP compliant manufacturing practices
All products undergo multi-layer quality checks before reaching end consumers.
Manufacturing and R&D Capabilities
The company’s production facility spans over 40,000 sq. ft. and includes:
- Automated spice grinding units with cold grinding capabilities
- In-house R&D lab for flavor testing and recipe development
- Dedicated packaging lines for domestic and export labeling
Their focus on innovation has led to the successful launch of fusion products like millet-based instant mixes and sugar-free gulab jamun mix.
Customer Testimonials and Feedback
Swastiks products have earned accolades from both domestic and international customers. Some verified testimonials include:
“The taste of Swastiks’ sambar powder reminds me of my grandmother’s recipe. Pure authenticity in every spoon.”
— Ramesh K., Chennai (via Facebook Reviews)
“Their mango pickle is a staple in my kitchen. Balanced in flavor, not overly oily like others.”
— Meena Patel, Toronto (via Amazon Canada)
Recognitions and Achievements
- Awarded “Best Regional Food Brand - South India” by Food Marketing Awards, 2022
- Featured in Times Food Entrepreneurs 2023 for innovative product development
- Recognized by Karnataka State Food Processing Council for export excellence
Swastiks Masalas Pickles & Food Products continues to evolve while staying true to its roots, delivering uncompromised taste and trust to millions of homes globally.