Exhibiting at International Food & Drink Event (IFE) 2025

Taitussi Ltd, based in London, United Kingdom, is a premium artisanal bakery brand that has quickly established a reputation for blending Asian-inspired flavor profiles with European baking techniques. The brand has captured the attention of modern consumers through its innovative product lineup, distinctive visual presentation, and commitment to using high-quality, natural ingredients.

Core Business and Product Portfolio

Taitussi operates in the premium bakery and dessert segment, offering a diverse portfolio of handcrafted baked goods, including:

• Cakes:

  • Jasmine Red Bean Basque Cheesecake
  • Matcha Beans Basque Cheesecake
  • Basque Cheesecake Original

• Breads:

  • The Colour of Spring
  • Crispy Honey Brown Sugar Toast
  • Hazelnut & Chocolate Loaf

• Croissants (Spirale Series):

  • Blueberry & Cheesecake Spirale
  • Salted Egg Yolk & Pork Floss Spirale
  • Matcha & Red Bean Spirale

• Snacks:

  • Apple & Pineapple Mini-Cake
  • Avocookies Box Selection
  • Coffee & Dark Chocolate Avocookies

Each product is crafted with a strong focus on seasonal ingredients, natural flavor infusions, and presentation aesthetics that elevate the customer experience.

Unique Selling Proposition

Taitussi differentiates itself through:

• Fusion of Eastern flavors and Western techniques, creating a unique gourmet offering.
• Small-batch, artisanal production ensuring quality control and freshness.
• Products that are free from artificial additives and use natural colorants and flavors.
• Creative presentation and packaging that support premium gifting and boutique retail.
• Emphasis on ingredient transparency and allergen-friendly labeling.

Production Capabilities and Infrastructure

Operating out of a central bakery kitchen in London, Taitussi utilizes:

• Hybrid baking methods, including stone baking, steam ovens, and cold fermentation.
• A skilled team of bakers and pastry chefs with international culinary experience.
• In-house R&D for flavor development, allowing the bakery to introduce limited-edition and seasonal creations regularly.

This approach enables a quick-to-market turnaround and agile response to customer demand trends, particularly in the giftable dessert segment.

Market Reach and Distribution Channels

Taitussi has built a strong urban customer base and has extended its presence through:

• Direct-to-consumer (D2C) via its official website and pre-order platform.
• Boutique retail partnerships and pop-ups across London.
• Custom orders for corporate gifting, events, and celebrations.
• Engagement with food influencers and high-end food bloggers to reach trend-focused audiences.

Their growth is primarily driven by millennials and Gen Z consumers seeking unique, culturally rich food experiences.

Growth Indicators and Business Performance

Although a relatively new entrant in the market, Taitussi has shown strong performance markers:

• Averaging 30% quarter-on-quarter growth in online orders since Q2 2023.
• Products featured in top lifestyle and food blogs including London Eater and Foodism UK.
• Repeat purchase rate over 65%, indicating strong customer satisfaction and brand loyalty.
• Expansion of the “Spirale” croissant line in response to customer demand and seasonal trends.

Compliance and Food Safety Standards

Taitussi ensures high standards of hygiene and food safety through:

• Full compliance with UK Food Safety (HACCP) regulations
• Registration with the Food Standards Agency (FSA)
• Use of sustainably sourced and traceable ingredients, with allergen information clearly labeled

Their commitment to compliance and transparency enhances trust among health-conscious and ethical consumers.

Customer Testimonials

“Taitussi’s Jasmine Red Bean Cheesecake is a culinary masterpiece. It’s like East meets West in every bite.”
— Emily Zhang, London (via Google Reviews)

“The Spirale croissants are beautifully layered, indulgent, and truly Instagram-worthy. You can taste the craftsmanship.”
— Daniel M., London (via Instagram Review)

Recognition and Media Highlights

• Featured in “Top 10 Bakeries to Watch in the UK 2024” by BakerStreet Journal
• Partnered with London Tea Collective for exclusive seasonal pairings
• Recognized by British Baker Awards 2023 in the “Innovative Product Launch” category

Taitussi continues to redefine modern bakery culture in the UK by celebrating global flavors, craftsmanship, and artistic expression in every product it creates.