Exhibiting at Thaifex - Anuga Asia 2025

Founded in 2020, UFO Technology And Trading Co., Ltd is a Vietnam-based agritech company operating under the brand name FoodMap. Positioned at the intersection of agriculture and technology, FoodMap has rapidly emerged as one of Vietnam's leading e-commerce platforms focused on connecting local farmers with end consumers, retailers, and global markets through digital transformation and data-driven supply chain solutions.

Core Business and Platform Offerings

FoodMap provides an innovative platform that bridges the gap between Vietnamese agricultural producers and domestic or international buyers. The company focuses on traceable, high-quality agricultural products sourced directly from certified farms, cooperatives, and smallholder farmers across Vietnam. Core product categories include:

• Fresh Fruits:

  • Coconut
  • Grapefruit
  • Dragon fruit
  • Durian
  • Lychee
  • Longan
  • Loquat
  • Seedless lemon

• Dried Agricultural Products:

  • Dried fruits
  • Herbal teas (under the Indochine Blends brand)
  • Specialty nuts and snacks

• Gift Sets:

  • Tet and premium agricultural gift boxes featuring curated fruit and tea assortments

FoodMap operates both a B2B and B2C model via its website (https://foodmap.asia/) and mobile applications, supporting seamless sourcing, logistics, and direct farm-to-table delivery.

Specialization and Unique Selling Proposition

FoodMap's unique selling proposition lies in its vertically integrated supply chain that leverages technology for:

• Product Traceability: Full transparency from farm to end-user
• Farmer Digitization: Empowering 3,000+ farmers and cooperatives with digital tools
• Supply Chain Efficiency: Reducing time-to-market through centralized logistics and demand forecasting
• Agricultural Branding: Assisting small farmers in building marketable and exportable product brands

The company’s in-house brand Indochine Blends focuses on export-grade herbal teas made from traditional Vietnamese ingredients, further amplifying its brand equity in the natural wellness segment.

Certifications and Compliance

FoodMap sources from farms that follow Vietnamese and international agricultural standards, though individual certifications such as VietGAP, GlobalG.A.P, or HACCP are obtained at the supplier level. Their export-grade products are compliant with key ASEAN and international import regulations.

Financial Strength and Growth Trajectory

As a startup, UFO Technology And Trading Co., Ltd has successfully raised over $3 million in seed and pre-series funding from Vietnamese and international venture capital firms including BEENEXT and VSV Capital. Revenue has grown at a CAGR of over 120% between 2021 and 2023, driven by rising demand for Vietnamese agricultural exports and digital agriculture solutions.

Shipment and Export Records

According to export data from 52WMB and TradeMo platforms:

• FoodMap has exported to 10+ countries, including Japan, Singapore, South Korea, and the U.S.
• Export volumes have grown from 25 tons in 2021 to over 150 tons in 2023
• Most frequent exports include fresh coconut, seedless lemon, and Indochine Blends herbal teas

Target Market

• Domestic consumers seeking fresh, traceable produce
• International wholesalers and retailers interested in Southeast Asian agricultural goods
• Corporate clients and gift solution providers
• Retailers and health-focused stores across Asia and North America

Technological Infrastructure and Capabilities

• Proprietary e-commerce and mobile app
• Traceability-enabled supply chain platform
• Integrated payment, fulfillment, and logistics modules
• Data analytics for inventory and demand forecasting
• Farmer education and digital onboarding services

Recognition and Testimonials

FoodMap has received media coverage from prominent Southeast Asian tech and business portals including e27 and Tech in Asia. The company was also a finalist in the Vietnam Startup Wheel 2021, recognized for its social impact in rural economic development and sustainable agriculture.

Major Achievements

• Digitized over 3,000 farmers and 500 cooperatives
• Raised over $3 million in funding by 2023
• Shipped products to 10+ countries within 3 years of launch
• Developed proprietary brand “Indochine Blends” for international tea markets
• Recorded over 500,000 product deliveries via its platform

FoodMap exemplifies the fusion of agricultural heritage and technology innovation, providing a scalable, transparent, and inclusive model for the future of food commerce in Vietnam and beyond.