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T2

Exhibiting at Thaifex - Anuga Asia 2025

IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Functional and Nutraceutical Foods, Snack Foods, Beverages, Condiments and Sauces, Fruits and Vegetables, Pulses, fruits and vegetables, Nutraceutical

Products:

Dry Peas: Green Split Peas, Yellow Split Peas, Whole Green Peas, Whole Yellow Peas

Lentils: Red Lentils, Green Lentils, Eston Lentils, Pardina Lentils, Crimson Lentils

Chickpeas: Kabuli Chickpeas, Desi Chickpeas

The USA Dry Pea & Lentil Council (USADPLC) is a nationally recognized non-profit organization headquartered in Moscow, Idaho, representing the interests of the U.S. pulse crop industry. As a key trade association, it promotes dry peas, lentils, and chickpeas both domestically and internationally through a comprehensive array of market development, education, and policy advocacy programs.

Organizational Mission

Established in 1965, USADPLC's mission is to:

  • Expand markets for U.S. dry peas, lentils, and chickpeas
  • Enhance global awareness of the nutritional and environmental benefits of pulses
  • Support pulse crop producers through research, education, and government relations
  • Represent the pulse industry on trade and regulatory issues

Product Range

The USA Dry Pea & Lentil Council represents a wide portfolio of pulse crops grown primarily in the Pacific Northwest and Northern Plains. Key product categories include:

  • Dry Peas

    • Green Split Peas
    • Yellow Split Peas
    • Whole Green Peas
    • Whole Yellow Peas
  • Lentils

    • Red Lentils
    • Green Lentils
    • Eston Lentils
    • Pardina Lentils
    • Crimson Lentils
  • Chickpeas

    • Kabuli Chickpeas
    • Desi Chickpeas

These pulses are cultivated under sustainable practices and are non-GMO, gluten-free, and nutrient-dense.

Market Presence and Trade

The United States ranks among the top global exporters of pulses, and the USADPLC plays a pivotal role in maintaining this position. According to USDA and trade data:

  • Annual U.S. pulse exports (2023): Exceeded $775 million
  • Top export markets: India, Canada, Mexico, Philippines, Turkey, and the EU
  • Volume exported: Over 1.2 million metric tons of pulses annually

The organization manages international marketing offices and partnerships in strategic regions including Southeast Asia, Europe, and South America.

Strategic Initiatives

USADPLC executes several impactful initiatives:

  • “USA Pulses” Branding Campaign: Raises awareness about pulse nutrition and versatility
  • Pulse School and Pulse Recipe Campaigns: Conducted in partnership with chefs and schools worldwide
  • Research Grants: Funds agronomic research to improve yields and sustainability
  • Technical Seminars: Educates international buyers on U.S. grading, logistics, and culinary applications

These programs ensure consistent quality perception and growth of U.S. pulse exports.

Leadership and Contact

Mr. McGreevy and his team lead the council with a focus on market expansion, sustainable agriculture, and industry representation.

Sustainability and Certifications

U.S. pulses are globally recognized for their minimal environmental footprint:

  • Low water and carbon use per kilogram of output
  • Nitrogen-fixing properties that enhance soil health
  • Certified Non-GMO
  • Compliance with USDA grading and inspection systems

The council promotes these attributes through global sustainability advocacy.

Educational and Promotional Materials

USADPLC offers a suite of professional resources:

  • Pulse Buyers Guide
  • USADPLC Fact Sheets
  • Videos on cooking, nutrition, and sustainability

These are utilized by importers, retailers, dietitians, and government agencies worldwide.

Key Achievements

  • Introduced U.S. pulses into over 100 international markets
  • Instrumental in the UN's designation of 2016 as the International Year of Pulses
  • Organized global food service campaigns that resulted in a 20% rise in chickpea consumption in Southeast Asia (2019–2022)

Digital and Global Reach

These platforms are central to the council’s strategy of connecting producers with global audiences and educating the next generation of pulse consumers.

The USA Dry Pea & Lentil Council remains an authoritative and visionary organization, leveraging its deep industry knowledge and global partnerships to secure a thriving future for U.S. pulse crops.