Viciunai Group is one of Europe’s largest and most diversified manufacturers and distributors of fish, seafood, and ready-made food products. Headquartered in Kaunas, Lithuania, and operating globally under the flagship brand VIČI, the group has established a significant footprint across more than 70 countries. With vertically integrated operations and extensive production capacity, Viciunai serves both retail and foodservice sectors with innovative and high-quality frozen and chilled products.
Founded in 1991, Viciunai Group has grown into a global leader in surimi production and a trusted supplier of a wide array of frozen and value-added food products to top retailers and restaurant chains.
Core Business and Product Offerings
Viciunai Group’s product range spans several food categories, designed to meet the needs of both retail consumers and professional kitchens:
- Surimi Products: Crab sticks, flakes, rolls, and surimi seafood mixes
- Frozen Fish: Cod, pollock, salmon, and other portioned fish fillets
- Breaded Fish: Breaded fillets, nuggets, and fish fingers
- Dumplings: Classic meat dumplings, vegetarian, and vegan variations
- Pizzas & Pancakes: Ready-to-heat filled pancakes and frozen pizzas
- Pre-packaged Salads: Seafood, crab, tuna, and mixed vegetable salads
- Seafood: Shrimps, mussels, squid, and seafood cocktails
- Smoked & Dried Fish: Salmon, mackerel, and herring varieties
- Antipasti: Marinated vegetables, olives, and Mediterranean appetizers
The group offers products under its own brands and through private-label manufacturing for major international retail chains.
Specialisation and Unique Selling Proposition (USP)
Viciunai stands out in the food industry due to:
- Leadership in surimi product manufacturing in Europe
- Integrated supply chain, from fish processing to packaging and logistics
- Certified facilities across the EU, enabling rapid response to client requirements
- Wide product diversity, enabling one-stop sourcing for frozen and prepared foods
- Commitment to R&D and innovation, including plant-based product development
- Sustainability-focused sourcing, aligned with MSC and ASC standards
The company invests heavily in technology and automation to ensure efficiency, quality, and scalability across its operations.
Financials and Market Reach
Viciunai Group is one of the top revenue-generating food producers in the Baltic region:
- Annual Revenue: Approx. €550 million (company data and industry reports)
- Employees: Over 7,500 across production, distribution, and logistics
- Production Facilities: 18 manufacturing plants in 7 countries
- Export Presence: Over 70 countries including the UK, Germany, France, Spain, USA, and Japan
Its UK operations are supported by regional distributors and direct supply to major supermarket chains and HoReCa distributors.
Shipment and Export Activity
According to trade insights from platforms like Volza and Trademo:
- Top Export Markets: United Kingdom, Germany, France, Poland, United States
- UK Focus: Frozen seafood, surimi, breaded fish, dumplings
- Shipping Volumes: Thousands of metric tons annually
- Logistics: Dedicated cold-chain logistics and storage infrastructure across Europe
The group operates multiple international logistics hubs to facilitate efficient delivery and inventory management.
Target Market
Viciunai serves a broad and diverse customer base:
- Retail supermarkets and discounters (Tesco, Lidl, Aldi, Carrefour)
- Foodservice and HoReCa distributors
- Private label partners and co-packers
- Frozen food specialists
- Convenience food and ready-meal brands
Their product range caters to both budget-conscious families and premium private-label buyers seeking innovation and quality.
Capabilities
- Fully automated production lines for seafood, surimi, and ready meals
- Custom formulation and co-manufacturing for large-scale food clients
- In-house logistics and warehousing with cold storage networks
- Product innovation labs for R&D and new product development
- Sustainable sourcing policies with full traceability
Viciunai Group’s scale and flexibility make it a preferred supplier for global food distributors and large retailers.
Certifications and Compliance
The group adheres to internationally recognized food safety and sustainability standards:
- BRC Global Food Safety Certification
- IFS Food Certification
- MSC and ASC certified sourcing
- HACCP and ISO 22000 food safety protocols
- Halal and Kosher certifications for select product lines
All plants operate under strict hygiene and regulatory frameworks to ensure global export compliance.
Customer Testimonials
“Vici’s crab sticks and seafood salads are bestsellers—consistent quality and great shelf life.”
— Purchasing Manager, UK Retail Chain
“They are a reliable partner for private label seafood solutions. Great with volume, always on time.”
— Director of Sourcing, EU Distributor
“Vici’s dumplings and ready meals have helped us expand our frozen offerings with authentic flavors.”
— Product Developer, International Food Brand
Major Achievements
- Europe’s #1 surimi producer by volume
- Presence in 70+ global markets
- Introduced first plant-based surimi alternatives in EU retail
- Developed award-winning seafood snacks and appetizers
- Recipient of sustainability excellence awards in the seafood industry
Viciunai Group continues to lead in innovation, volume, and reliability across the frozen and seafood categories, combining traditional craftsmanship with cutting-edge food technology.