Product Offerings
Products:
Seafood: Raw Prawns, Cooked Prawns, Added Value Seafood
Meat and Poultry: Various Meat and Poultry Products
Visual Foods Limited, headquartered in Birmingham, United Kingdom, is a prominent importer, distributor, and supplier of frozen seafood, meat, and poultry products. With over 20 years of experience in the foodservice and retail supply chain, the company has carved a strong niche in the UK market by focusing on quality sourcing, global partnerships, and competitive pricing.
Core Business and Product Offerings
Visual Foods specializes in a wide array of frozen food products, serving both foodservice clients and retail distribution channels. Its product portfolio includes:
-
Seafood Products
- Raw Prawns (head-on, headless, shell-on, peeled)
- Cooked Prawns (various size grades)
- Added Value Seafood (e.g., breaded, marinated, pre-cooked options)
-
Meat and Poultry Products
- A variety of frozen meats including chicken cuts, processed poultry items, and red meat cuts customized for catering and retail packaging.
The company also offers private-label services for large retailers and has tailored products for ethnic markets across the UK.
Specialization and Unique Selling Proposition (USP)
Visual Foods stands out for its:
- Global Sourcing Network: Direct procurement from Asia, South America, and Europe to ensure consistent availability and cost efficiency.
- Ethnic and Mainstream Market Focus: Products are tailored to suit both mainstream British preferences and specific ethnic cuisines.
- Brand Portfolio Strength: Proprietary brands such as Tiger Delight, Tiger Primo, Tiger Choice, Gold Water, and Batique cover a wide spectrum of seafood quality grades and market segments.
The company balances premium selections with budget offerings, enabling it to serve large retail chains, independent shops, and foodservice wholesalers with equal effectiveness.
Financials and Shipment Data
While specific financial disclosures are not publicly available, import trade records indicate:
- The company has consistently ranked among the top UK importers of frozen prawns and value-added seafood, based on trade analytics from platforms such as Volza and UK HMRC data.
- Estimated import volumes exceed 1,000 metric tonnes annually, with goods arriving primarily via ports in Felixstowe and Southampton.
- Estimated annual turnover is reported by UK business directories to be in the range of £15–20 million, reflecting steady growth driven by demand from ethnic supermarkets, restaurants, and food distributors.
Target Market
Visual Foods serves a broad range of customers including:
- Foodservice wholesalers
- Independent ethnic retailers
- Mainstream grocery chains
- Catering companies
- Hospitality and quick-service restaurant chains
The company maintains long-standing relationships across these segments, supported by tailored pricing, flexible packaging options, and prompt logistics.
Capabilities and Supply Chain Infrastructure
The company operates from a modern office and warehousing facility in Birmingham and has:
- Dedicated cold storage units for high-volume frozen inventory
- Just-in-time distribution capabilities across the UK via refrigerated fleet partnerships
- A robust quality control system for inbound goods inspection and batch traceability
- Multilingual procurement and sales teams to manage cross-border trade efficiently
Visual Foods also engages in product development collaborations with its suppliers to introduce new formats and improve yield and shelf life.
Certifications and Compliance
Visual Foods Limited adheres to UK and EU food safety standards. Key certifications include:
- BRCGS (British Retail Consortium Global Standard) for Storage and Distribution
- HACCP implementation across supply chain
- Products are sourced from approved suppliers with EU or equivalent certifications
This ensures compliance with all food hygiene and traceability requirements necessary for operating in regulated markets like the UK and EU.
Customer Testimonials and Market Feedback
Visual Foods enjoys high retention among its wholesale buyers and is recognized for:
- Competitive bulk pricing in seafood
- Consistent quality and frozen chain integrity
- Reliable deliveries and responsive account service
While direct testimonials are not publicly available, consistent reorder patterns and brand recognition among ethnic retailers underscore the company’s reputation for value and service.
Major Achievements
- Development of five proprietary brands that are distributed across the UK
- Recognition as a leading importer of frozen prawns in the UK ethnic food sector
- Expanded sourcing network to include certified sustainable seafood suppliers
- Long-term participation in UK-based food trade events and supply chain expos
With its strong sourcing capabilities, trusted brands, and tailored approach to market needs, Visual Foods Limited continues to strengthen its role as a reliable partner in the UK’s frozen food supply chain.