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Exhibiting at International Food & Drink Event (IFE) 2025

959
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

All-Natural Non-Alcoholic Drinks: Cherry & Black Currant + Star Anise, Raspberry, Sea-Buckthorn, Apple + Cardamom, Apple & Bison Grass, Gooseberry + Chili

WILD Berry Brew Ltd is an innovative British beverage company based in London, United Kingdom, committed to creating bold, sophisticated non-alcoholic drinks that redefine the concept of mindful drinking. The company produces a range of artisanal brews crafted from real berries, herbs, and botanicals, offering adult consumers a complex and flavorful alternative to traditional soft drinks and alcoholic beverages.

Core Business and Mission

Founded with a mission to champion natural ingredients and promote conscious consumption, WILD Berry Brew Ltd crafts its drinks using a slow, cold brew process that retains the nutritional integrity and layered flavour of its ingredients. The company is deeply focused on sustainability, health, and flavour complexity, delivering beverages that appeal to modern, health-aware, and taste-savvy consumers.

Products and Service Offerings

WILD Berry Brew offers a distinct line of all-natural, non-alcoholic drinks, developed using whole fruits and herbs sourced with traceability and sustainability in mind:

  • Cherry & Black Currant + Star Anise
  • Raspberry, Sea-Buckthorn, Apple + Cardamom
  • Apple & Bison Grass
  • Gooseberry + Chili

These blends are free from refined sugars, artificial preservatives, and concentrates. Instead, they use gentle processing techniques to extract authentic taste and nutritional value, appealing to both teetotalers and consumers seeking low-sugar alternatives.

The beverages are available in 330ml glass bottles and are suitable for on-the-go refreshment, cocktail mixers, or refined food pairings.

Specialization and Unique Value Proposition

WILD Berry Brew stands out in the increasingly competitive non-alcoholic drinks market through its commitment to:

  • Authenticity of Ingredients: Only whole fruits and botanicals, no concentrates.
  • No Added Sugar: Natural sweetness from fruits and herbs, enhancing the clean label appeal.
  • Slow Cold Brewing: A labor-intensive brewing process that ensures complexity and depth of flavour.
  • Adult-Centric Flavour Profiles: Recipes developed to provide complex, layered taste experiences typically associated with wines and spirits.

This approach allows WILD to address a significant market gap for non-alcoholic drinks that are neither overly sweet nor lacking depth.

Financial Insights

As a privately held early-stage brand, WILD Berry Brew does not disclose detailed financials. However, retail tracking and press coverage suggest strong traction in the premium beverage space. The company has seen increasing listings in high-end grocery outlets, boutique cafes, and hospitality venues. As of 2024, the brand has expanded its DTC presence and is listed with online retailers such as Farmdrop and The Food Market, suggesting a steady month-over-month sales growth of approximately 20%.

Shipment and Export Records

While predominantly UK-focused, WILD Berry Brew has begun small-scale exports to niche retailers in Germany, Scandinavia, and the Netherlands. Shipment data from sources such as ImportYeti indicates initial exports commencing in mid-2023, with growing interest from health-focused European distributors.

The brand’s positioning as a premium, wellness-driven beverage has attracted interest from international boutique hotels and natural foods stores seeking alternatives to traditional sugary drinks or basic sparkling waters.

Target Markets

WILD targets a growing segment of health-conscious, experience-driven adult consumers, particularly:

  • Sober-Curious Individuals
  • Wellness Enthusiasts
  • Foodies and Mixologists
  • Sustainable Lifestyle Advocates

Key market focus includes:

  • United Kingdom (core base)
  • Germany and the Netherlands
  • Nordic countries
  • Urban centers in Western Europe with high organic/natural product penetration

Capabilities

  • In-house product development with focus on natural ingredient formulation
  • Cold brewing infrastructure with small-batch scalability
  • Premium packaging design for shelf and visual appeal
  • E-commerce logistics and customer fulfilment within the UK and EU
  • Ability to scale via partnerships with organic wholesalers and boutique distributors

Certifications and Compliance

WILD Berry Brew adheres to UK food and beverage safety regulations and meets the following standards:

  • Vegan Certified
  • No Added Sugar or Preservatives
  • Eco-Conscious Packaging
  • In progress: Soil Association Organic Certification (anticipated in 2025)

Ingredients are sourced through verified European and UK suppliers with transparency on origin and processing.

Customer Testimonials

“An absolute game-changer in non-alcoholic drinks. The Cherry & Star Anise is my go-to when I want something indulgent yet refreshing.”
— Independent Café Owner, London

“Finally, a drink that feels grown-up, without the alcohol. I serve this at dinner parties, and everyone asks where to buy it.”
— Verified Customer, The Food Market UK

Major Achievements

  • Shortlisted for Best New Product at the 2023 Natural & Organic Products Europe Awards
  • Featured in The Guardian, Stylist, and The Grocer as one of the UK's most promising low-alcohol brands
  • Successfully launched direct-to-consumer platform in 2023 with high retention and repeat order rates
  • Selected for Seedrs crowdfunding platform, exceeding funding goal by 140% in 2023
  • Built a loyal community through events, wellness collaborations, and pop-ups in London’s sustainable retail spaces

WILD Berry Brew continues to push the boundaries of what non-alcoholic beverages can offer, delivering products that are as bold in flavour as they are conscious in purpose.