Product Offerings
Products:
Tortillas: Organic Traditional Flour, Organic Whole Wheat, Organic Jalapeño
Ethnic Flatbreads: Whole Wheat Phulka Roti, Masala Roti
Wisoman Foods Inc. is a U.S.-based specialty food manufacturer located in Hayward, California, known for its commitment to crafting high-quality, organic tortillas and ethnic flatbreads with authentic taste and nutritional value. Operating under the brand name Oladito, Wisoman Foods serves a growing demand for wholesome, preservative-free, and culturally inspired food products in North America and beyond.
Core Business and Mission
Founded with a mission to combine tradition with innovation, Wisoman Foods focuses on producing clean-label, preservative-free tortillas and flatbreads using time-honored recipes and modern manufacturing techniques. The company serves diverse consumers including health-conscious shoppers, foodservice providers, and ethnic food retailers by offering freshly prepared breads with minimal processing and organic ingredients.
Products and Service Offerings
Wisoman Foods specializes in the production and distribution of two main product categories:
-
Tortillas (under the brand Oladito):
- Organic Traditional Flour Tortilla
- Organic Whole Wheat Tortilla
- Organic Jalapeño Tortilla
-
Ethnic Flatbreads:
- Whole Wheat Phulka Roti
- Masala Roti (spiced flatbread)
These products are:
- Made with USDA-certified organic ingredients
- Non-GMO and trans-fat free
- Free from artificial preservatives and synthetic additives
- Packaged for extended shelf life without compromising quality
The company also offers private-label manufacturing services and supplies institutional foodservice clients across North America.
Specialization and Unique Value Proposition
Wisoman Foods is uniquely positioned at the intersection of ethnic authenticity and organic convenience. By focusing on Indian-inspired flatbreads like phulka roti and masala roti—products rarely mass-produced at scale in the U.S.—the company has tapped into the unmet demand of South Asian and fusion cuisine lovers seeking clean-label staples.
Their use of traditional flame-baking methods paired with USDA-certified organic ingredients distinguishes them from conventional tortilla manufacturers. Oladito’s tortilla line also caters to Hispanic and health-focused demographics, providing alternatives to mass-market tortillas that often contain preservatives or lard.
Financial Insights
As a privately owned company, Wisoman Foods does not publicly disclose its financials. However, the brand has demonstrated steady growth since its inception, fueled by rising consumer demand for clean-label, ethnic-inspired products. Based on distributor insights and industry positioning, the company is estimated to process over 5 million units annually, supplying retailers, restaurants, and specialty grocers.
The brand is also gaining traction in the natural and organic retail segments, where it is listed with several regional distributors serving California, Texas, and the Midwest—key markets for both Hispanic and South Asian food consumption.
Shipment and Export Records
According to data from platforms like ImportYeti, Wisoman Foods has primarily focused on domestic U.S. distribution, with increasing presence in:
- California
- Texas
- New York/New Jersey Metro Area
- Illinois
- Florida
Initial exploratory shipments have also been documented to Canada, particularly in British Columbia and Ontario, where demand for ethnic food products continues to rise.
Distribution partnerships have been reported with specialty food suppliers and regional foodservice networks, indicating a growing interest from multicultural grocery stores and health-food chains.
Target Markets
Wisoman Foods targets a diverse and expanding audience:
- Health-Conscious and Organic Consumers
- South Asian and Hispanic American Communities
- Vegetarian and Vegan Households
- Ethnic Restaurants and Catering Services
- Retailers and Grocers Specializing in Natural/Organic Products
Their products align with consumer trends favoring transparency, plant-based options, and global flavors.
Capabilities
- Fully integrated production and packaging facility in California
- USDA Organic Certified production process
- In-house R&D for new recipe formulation and product customization
- Ability to support private label and institutional bulk orders
- Scalable logistics and regional distribution network
Certifications and Compliance
Wisoman Foods ensures rigorous compliance with food safety and organic standards. Current certifications and quality assurances include:
- USDA Organic Certification
- FDA Compliance and Inspection
- Non-GMO Certification (ingredient-level)
- Food Safety and Sanitation Protocols for Clean Room Manufacturing
- In-progress: SQF (Safe Quality Food) Certification
All products are manufactured in a facility that adheres to HACCP principles and undergoes regular third-party quality audits.
Customer Testimonials
“We’ve tried multiple roti suppliers over the years, and Wisoman’s phulka is the only one that replicates the homemade experience.”
— South Asian Restaurant Group, San Jose
“As a dietitian, I’m always looking for clean label breads. Oladito’s tortillas are organic, soft, and flavorful without the junk.”
— Nutrition Consultant, Austin TX
Major Achievements
- Developed one of the first USDA Organic certified phulka rotis in the U.S.
- Launched Oladito as a differentiated brand in the clean-label tortilla category
- Achieved regional distribution in over 300 retail points in California and Texas
- Expanded into foodservice channels through customized product SKUs
- Featured in Natural Products Expo West as a rising ethnic food brand in 2023
With its emphasis on authenticity, health, and sustainability, Wisoman Foods Inc. is leading the way in merging global culinary traditions with modern organic food values across North America.