Product Offerings
Products:
Tortillas: Organic Traditional Flour, Organic Whole Wheat, Organic Jalapeño
Ethnic Flatbreads: Whole Wheat Phulka Roti, Masala Roti
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Tortillas: Organic Traditional Flour, Organic Whole Wheat, Organic Jalapeño
Ethnic Flatbreads: Whole Wheat Phulka Roti, Masala Roti
Wisoman Foods Inc. is a U.S.-based specialty food manufacturer located in Hayward, California, known for its commitment to crafting high-quality, organic tortillas and ethnic flatbreads with authentic taste and nutritional value. Operating under the brand name Oladito, Wisoman Foods serves a growing demand for wholesome, preservative-free, and culturally inspired food products in North America and beyond.
Founded with a mission to combine tradition with innovation, Wisoman Foods focuses on producing clean-label, preservative-free tortillas and flatbreads using time-honored recipes and modern manufacturing techniques. The company serves diverse consumers including health-conscious shoppers, foodservice providers, and ethnic food retailers by offering freshly prepared breads with minimal processing and organic ingredients.
Wisoman Foods specializes in the production and distribution of two main product categories:
Tortillas (under the brand Oladito):
Ethnic Flatbreads:
These products are:
The company also offers private-label manufacturing services and supplies institutional foodservice clients across North America.
Wisoman Foods is uniquely positioned at the intersection of ethnic authenticity and organic convenience. By focusing on Indian-inspired flatbreads like phulka roti and masala roti—products rarely mass-produced at scale in the U.S.—the company has tapped into the unmet demand of South Asian and fusion cuisine lovers seeking clean-label staples.
Their use of traditional flame-baking methods paired with USDA-certified organic ingredients distinguishes them from conventional tortilla manufacturers. Oladito’s tortilla line also caters to Hispanic and health-focused demographics, providing alternatives to mass-market tortillas that often contain preservatives or lard.
As a privately owned company, Wisoman Foods does not publicly disclose its financials. However, the brand has demonstrated steady growth since its inception, fueled by rising consumer demand for clean-label, ethnic-inspired products. Based on distributor insights and industry positioning, the company is estimated to process over 5 million units annually, supplying retailers, restaurants, and specialty grocers.
The brand is also gaining traction in the natural and organic retail segments, where it is listed with several regional distributors serving California, Texas, and the Midwest—key markets for both Hispanic and South Asian food consumption.
According to data from platforms like ImportYeti, Wisoman Foods has primarily focused on domestic U.S. distribution, with increasing presence in:
Initial exploratory shipments have also been documented to Canada, particularly in British Columbia and Ontario, where demand for ethnic food products continues to rise.
Distribution partnerships have been reported with specialty food suppliers and regional foodservice networks, indicating a growing interest from multicultural grocery stores and health-food chains.
Wisoman Foods targets a diverse and expanding audience:
Their products align with consumer trends favoring transparency, plant-based options, and global flavors.
Wisoman Foods ensures rigorous compliance with food safety and organic standards. Current certifications and quality assurances include:
All products are manufactured in a facility that adheres to HACCP principles and undergoes regular third-party quality audits.
“We’ve tried multiple roti suppliers over the years, and Wisoman’s phulka is the only one that replicates the homemade experience.”
— South Asian Restaurant Group, San Jose
“As a dietitian, I’m always looking for clean label breads. Oladito’s tortillas are organic, soft, and flavorful without the junk.”
— Nutrition Consultant, Austin TX
With its emphasis on authenticity, health, and sustainability, Wisoman Foods Inc. is leading the way in merging global culinary traditions with modern organic food values across North America.
Fine Food, Food and Beverage Manufacturing, Dried Fruit Processing