Exhibiting at International Food & Drink Event (IFE) 2025

Wood Fired Coffee is a boutique Australian coffee roaster specializing in artisanal, woodfire-roasted coffee products that capture the essence of tradition and innovation. Based in Sydney, Australia, the company has carved a unique niche in the specialty coffee market by reviving the ancient method of woodfire roasting—delivering deep, bold flavours and unmatched aroma in every cup.

Core Business and Mission

Founded with a passion for authentic roasting techniques and sustainable sourcing, Wood Fired Coffee's mission is to provide coffee lovers with a truly handcrafted experience. The company roasts premium-quality coffee beans using carefully controlled woodfire methods, setting it apart in a market dominated by industrial roasting.

By embracing a small-batch, low-impact philosophy, Wood Fired Coffee delivers flavour-driven coffees while championing environmental stewardship and ethical sourcing.

Products and Service Offerings

Wood Fired Coffee offers a diverse and thoughtfully curated product line:

• Coffee Beans:

  • Original Blend (signature dark roast)
  • Organic Beans (certified organic single-origin options)
  • Decaf (water-processed for chemical-free decaffeination)

• Ground Coffee:

  • Original Blend Ground
  • Organic Ground Coffee
  • Decaf Ground Coffee

• Coffee Capsules:

  • Nespresso® Compatible Capsules (100% compostable)

• Ready-to-Drink Iced Coffee:

  • Bottled Iced Coffee in select flavours

These products are available through the company’s e-commerce platform, select gourmet retailers, and independent cafés across Australia.

Specialization and Unique Value Proposition

Wood Fired Coffee is one of the few roasters in Australia utilizing a traditional woodfire roasting technique, which involves slow roasting beans over hardwood flames in hand-built roasters. This method imparts a smoky richness and depth of flavour that is difficult to achieve through conventional drum or hot-air roasting.

Key differentiators include:

• Small-batch roasting for freshness and quality control
• Sustainable practices, including compostable packaging and minimal emissions roasting
• Direct-trade partnerships with coffee farmers to ensure traceability and fair pricing
• Limited-edition micro-lots and seasonal single-origin offerings

Their 100% compostable coffee capsules also reflect the brand’s commitment to reducing waste in the specialty coffee space.

Financial Insights

While financials are not publicly disclosed, Wood Fired Coffee has reported year-on-year growth in online sales since 2020, supported by strong customer retention and word-of-mouth marketing. The company has expanded its production capabilities to meet rising demand, with an estimated 15–20% annual increase in volume over the last three years.

Its success has been particularly notable in the direct-to-consumer (DTC) and specialty retail segments, where its artisanal appeal and eco-conscious values resonate deeply.

Shipment and Export Records

Wood Fired Coffee currently distributes throughout Australia with expanding regional reach in:

• New South Wales
• Victoria
• Queensland

Initial export shipments have been made to:

• New Zealand
• Singapore
• United Arab Emirates

Import/export tracking platforms confirm small-batch exports to specialty grocery retailers and cafés abroad, particularly those aligned with artisanal and ethical sourcing narratives.

Target Markets

The brand targets a discerning and values-driven customer base, including:

• Specialty coffee enthusiasts
• Organic and natural food consumers
• Eco-conscious households and zero-waste advocates
• Independent cafés and premium hospitality venues
• Subscription coffee box services and online retailers

Capabilities

• In-house woodfire roasting with custom-built equipment
• Certified organic and ethical sourcing standards
• Private label and white-label roasting services
• Scalable packaging and fulfilment capabilities for both B2B and DTC
• E-commerce integration and national delivery infrastructure

Certifications and Compliance

Wood Fired Coffee aligns with the highest industry standards for food safety and ethical sourcing. Key accreditations include:

• Organic Certification (for select bean varieties)
• Fair Trade Sourcing Agreements (where applicable)
• Compostable Packaging Certification (AS 5810 & EN 13432 standards for capsules)
• Adherence to HACCP-aligned food safety systems

The company is also pursuing carbon-neutral roasting certification to further solidify its position as a sustainable coffee brand.

Customer Testimonials

“The smoky, rich flavour from Wood Fired Coffee is unlike anything I’ve ever tasted—genuinely next-level.”
— Specialty Coffee Subscriber, Melbourne

“Their organic capsule coffee has converted me from my previous brand. It's delicious and guilt-free.”
— Home Barista, Brisbane

Major Achievements

• Developed one of Australia’s only woodfire coffee roasting operations
• Released 100% compostable capsule line for Nespresso® machines
• Featured in Broadsheet, Good Food Guide, and The Guardian AU for artisanal innovation
• Partnered with eco-conscious retailers and sustainable product box services across Australia
• Built a loyal DTC customer base through e-commerce and subscription models

Wood Fired Coffee continues to lead Australia's craft coffee movement, blending heritage methods with modern sustainability to deliver a signature taste experience rooted in integrity and tradition.