Product Offerings
Products:
Coffee Beans: Original Blend, Organic Beans, Decaf
Ground Coffee: Original Blend, Decaf, Organic Ground
Capsules: Nespresso Compatible Capsules
Iced Coffee: Bottled Iced Coffee
Wood Fired Coffee is a boutique Australian coffee roaster specializing in artisanal, woodfire-roasted coffee products that capture the essence of tradition and innovation. Based in Sydney, Australia, the company has carved a unique niche in the specialty coffee market by reviving the ancient method of woodfire roasting—delivering deep, bold flavours and unmatched aroma in every cup.
Core Business and Mission
Founded with a passion for authentic roasting techniques and sustainable sourcing, Wood Fired Coffee's mission is to provide coffee lovers with a truly handcrafted experience. The company roasts premium-quality coffee beans using carefully controlled woodfire methods, setting it apart in a market dominated by industrial roasting.
By embracing a small-batch, low-impact philosophy, Wood Fired Coffee delivers flavour-driven coffees while championing environmental stewardship and ethical sourcing.
Products and Service Offerings
Wood Fired Coffee offers a diverse and thoughtfully curated product line:
-
Coffee Beans:
- Original Blend (signature dark roast)
- Organic Beans (certified organic single-origin options)
- Decaf (water-processed for chemical-free decaffeination)
-
Ground Coffee:
- Original Blend Ground
- Organic Ground Coffee
- Decaf Ground Coffee
-
Coffee Capsules:
- Nespresso® Compatible Capsules (100% compostable)
-
Ready-to-Drink Iced Coffee:
- Bottled Iced Coffee in select flavours
These products are available through the company’s e-commerce platform, select gourmet retailers, and independent cafés across Australia.
Specialization and Unique Value Proposition
Wood Fired Coffee is one of the few roasters in Australia utilizing a traditional woodfire roasting technique, which involves slow roasting beans over hardwood flames in hand-built roasters. This method imparts a smoky richness and depth of flavour that is difficult to achieve through conventional drum or hot-air roasting.
Key differentiators include:
- Small-batch roasting for freshness and quality control
- Sustainable practices, including compostable packaging and minimal emissions roasting
- Direct-trade partnerships with coffee farmers to ensure traceability and fair pricing
- Limited-edition micro-lots and seasonal single-origin offerings
Their 100% compostable coffee capsules also reflect the brand’s commitment to reducing waste in the specialty coffee space.
Financial Insights
While financials are not publicly disclosed, Wood Fired Coffee has reported year-on-year growth in online sales since 2020, supported by strong customer retention and word-of-mouth marketing. The company has expanded its production capabilities to meet rising demand, with an estimated 15–20% annual increase in volume over the last three years.
Its success has been particularly notable in the direct-to-consumer (DTC) and specialty retail segments, where its artisanal appeal and eco-conscious values resonate deeply.
Shipment and Export Records
Wood Fired Coffee currently distributes throughout Australia with expanding regional reach in:
- New South Wales
- Victoria
- Queensland
Initial export shipments have been made to:
- New Zealand
- Singapore
- United Arab Emirates
Import/export tracking platforms confirm small-batch exports to specialty grocery retailers and cafés abroad, particularly those aligned with artisanal and ethical sourcing narratives.
Target Markets
The brand targets a discerning and values-driven customer base, including:
- Specialty coffee enthusiasts
- Organic and natural food consumers
- Eco-conscious households and zero-waste advocates
- Independent cafés and premium hospitality venues
- Subscription coffee box services and online retailers
Capabilities
- In-house woodfire roasting with custom-built equipment
- Certified organic and ethical sourcing standards
- Private label and white-label roasting services
- Scalable packaging and fulfilment capabilities for both B2B and DTC
- E-commerce integration and national delivery infrastructure
Certifications and Compliance
Wood Fired Coffee aligns with the highest industry standards for food safety and ethical sourcing. Key accreditations include:
- Organic Certification (for select bean varieties)
- Fair Trade Sourcing Agreements (where applicable)
- Compostable Packaging Certification (AS 5810 & EN 13432 standards for capsules)
- Adherence to HACCP-aligned food safety systems
The company is also pursuing carbon-neutral roasting certification to further solidify its position as a sustainable coffee brand.
Customer Testimonials
“The smoky, rich flavour from Wood Fired Coffee is unlike anything I’ve ever tasted—genuinely next-level.”
— Specialty Coffee Subscriber, Melbourne
“Their organic capsule coffee has converted me from my previous brand. It's delicious and guilt-free.”
— Home Barista, Brisbane
Major Achievements
- Developed one of Australia’s only woodfire coffee roasting operations
- Released 100% compostable capsule line for Nespresso® machines
- Featured in Broadsheet, Good Food Guide, and The Guardian AU for artisanal innovation
- Partnered with eco-conscious retailers and sustainable product box services across Australia
- Built a loyal DTC customer base through e-commerce and subscription models
Wood Fired Coffee continues to lead Australia's craft coffee movement, blending heritage methods with modern sustainability to deliver a signature taste experience rooted in integrity and tradition.