Exhibiting at HOTELEX Shanghai 2025

Beijing Natuaroma International Trading Co., Ltd., based in Beijing, China, is a key distributor and partner of the renowned Italian brand Aromitalia. The company specializes in importing and distributing premium gelato and pastry ingredients across Mainland China. As a wholly foreign-owned enterprise, it plays a crucial role in bridging Italian dessert innovation with the rapidly growing Chinese gourmet market.

Core Business and Offerings

Beijing Natuaroma focuses on the distribution of high-quality gelato and soft-serve ice cream ingredients, pastry mixes, and bakery solutions. These products are exclusively sourced from Aromitalia, a globally recognized Italian manufacturer of artisan gelato ingredients founded in 1942. The core offerings include:

• Gelato Ingredients: Premium bases, flavor pastes (fruit, cream, chocolate), stabilizers, and texturizers designed for authentic Italian-style gelato.
• Soft Serve Products: Ready-to-use soft serve ice cream powders and liquid bases with diverse flavor profiles.
• Bakery Solutions: Flavorings, bakery mixes, and fillings tailored for upscale pastry and baking applications.

Unique Value Proposition

The company's unique strength lies in its direct connection with Aromitalia, enabling it to offer authentic Italian flavors and production expertise in the Chinese market. This partnership allows local producers and dessert retailers in China to match international standards of quality and taste.

Key differentiators include:

• Exclusive distributor of Aromitalia products in China.
• Focus on artisan, clean-label ingredients.
• Direct consultation and training support from Italian gelato chefs.

Market Position and Target Audience

China’s frozen dessert and gelato market has seen double-digit growth in recent years, especially in metropolitan cities like Beijing, Shanghai, and Guangzhou. Beijing Natuaroma targets:

• Artisan gelato parlors
• High-end cafes and patisseries
• Foodservice providers and premium dessert chains

The company's strategic presence in Beijing positions it close to key economic zones and logistics hubs, optimizing distribution efficiency across northern and central China.

Financial Strength and Operations

While specific revenue figures are not publicly disclosed, Aromitalia operates in over 50 countries, and the Chinese arm contributes significantly to its Asia-Pacific operations. Beijing Natuaroma operates as a fully licensed foreign entity in China, importing goods through registered channels under Chinese FDA supervision, ensuring high compliance and product safety standards.

Shipment and Trade Insights

According to trade databases such as Volza and ImportYeti, Beijing Natuaroma has completed over 150 international shipments in the last 3 years, primarily importing from Italy. The majority of shipments include:

• Gelato base powders
• Fruit pastes
• Stabilizers and emulsifiers

Most shipments are received via Tianjin and Shanghai ports, indicating robust supply chain management and a consistent demand from local clients.

Certifications and Compliance

Beijing Natuaroma's imported products from Aromitalia carry several international certifications, including:

• ISO 22000 for food safety
• HACCP certification
• Halal certification on selected products
• Compliance with GB standards (China National Standards) for food additives

The company also ensures all labels and documentation meet SAMR (State Administration for Market Regulation) guidelines in China.

Capabilities and Infrastructure

• Warehousing facilities in Beijing with cold storage units
• In-house technical support and chef training services
• Multi-lingual customer service and sales teams (Chinese, English, Italian)
• Regular participation in industry expos such as Hotelex Shanghai and China Bakery Exhibition

Customer Testimonials

Clients have praised the brand for its consistent product quality, responsive technical support, and training initiatives. Several Beijing-based gelato entrepreneurs have credited Beijing Natuaroma for helping them launch authentic gelato shops with real Italian recipes.

“Thanks to Natuaroma’s training and ingredients, we were able to bring real Italian gelato to Chengdu. Our customers can taste the difference!” — Owner, Dolce Vita Gelato (Sichuan)

Achievements

• Established as the sole importer and distributor of Aromitalia in China.
• Trained over 200+ gelato professionals in partnership with Italian chefs.
• Recognized as a key exhibitor at international food events in China.

Beijing Natuaroma continues to strengthen its role in China's dessert innovation ecosystem by delivering authentic, high-quality ingredients backed by Italian tradition and technical expertise.