Exhibiting at Thaifex - Anuga Asia 2025

Gooddays Sweets UK Limited is a London-based subsidiary of a larger global confectionery network that focuses on sourcing, importing, and distributing innovative and novelty candy products across the United Kingdom and Europe. Operating under the globally recognized brand Gooddays, the company brings playful, flavor-rich, and uniquely packaged sweets to retail and wholesale markets, with a strong emphasis on children’s novelty confectionery.

Core Business

Gooddays Sweets UK Limited serves as the sales and distribution arm for Gooddays-branded products in Europe. The company imports a wide range of candy items manufactured by its parent company in Asia—primarily via Ningbo Gooddays Food Co., Ltd. in China. It caters to wholesale distributors, retail chains, and private label candy buyers in the UK and surrounding markets.

Product & Service Offerings

The company offers a vibrant mix of sweets across multiple categories:

• Hard Candy:

  • Available in popular flavors such as strawberry, apple, cola, and blueberry
  • Includes solid color candies and swirl patterns in individual wrappers

• Liquid Candy & Spray Candy:

  • Sugar-free sprays targeted at younger consumers
  • Available in handheld and novelty packaging formats

• Novelty Candy Toys:

  • Lipstick-shaped candies, heart-shaped gift boxes, toy-injected sweets
  • Combines plastic toys with edible candy inserts for cross-appeal

• Lollipops and Gummies:

  • Fruit-flavored lollipops with chewy centers
  • Gummy shapes in seasonal and themed formats

All products are packaged in vibrant, shelf-ready formats designed to grab attention and appeal to kids and impulse buyers.

Specialization & Core USP

Gooddays Sweets’ core differentiator lies in its focus on novelty confectionery—merging edible treats with fun, collectible packaging. Key strengths include:

• In-house product design and plastic injection capability through its parent factory
• Broad portfolio of seasonal and themed candy toys for holidays and licensed character marketing
• Low-sugar and sugar-free variants in response to rising consumer health consciousness
• Strategic sourcing from Asia to deliver cost-efficient products with strong margin potential for retailers

Their business model emphasizes innovation in both flavor and form, capturing attention in highly competitive candy aisles.

Financials

As a private entity, Gooddays Sweets UK Limited does not disclose financial statements. However:

• The parent company (Ningbo Gooddays Food Co., Ltd.) operates multiple production lines and exports to over 30 countries worldwide
• The UK entity benefits from established EU distribution channels and retail placements in discount stores, vending, and novelty gift outlets

The company’s lean structure allows it to scale effectively while remaining agile to shifting retail trends.

Shipments & Export Records

While direct shipment records are limited, industry databases and trade participation suggest:

• Regular bulk imports of candy from China via sea freight to the UK
• Distribution to independent sweet shops, discount retailers, and carnival suppliers
• Inventory often shipped in shelf-ready displays and mixed product cartons

Gooddays' European network aligns with consolidators and import-export agents in ports like Felixstowe and Rotterdam.

Target Market

Gooddays Sweets UK targets:

• Candy wholesalers and cash-and-carry outlets
• Convenience stores and novelty gift shops
• Theme parks, events, and carnival vendors
• Online novelty candy resellers and e-commerce platforms

Its products are especially appealing to children aged 4–12, parents seeking novelty treats, and retailers looking for impulse sales items at checkout.

Capabilities

• Direct factory access to over 100 candy SKUs via Ningbo manufacturing
• Custom packaging and labeling for holiday-themed and regional promotions
• Product development teams focusing on play-interaction packaging
• Distribution from UK warehouse hubs with pallet-ready shipping

The UK arm manages local compliance and quality assurance, making it easier for retailers to access factory-direct pricing without navigating import complexities.

Certifications & Compliance

While UK-specific certifications are not public, the parent factory complies with:

• ISO 22000 Food Safety Management
• HACCP certification
• EN71 safety compliance for toy-related candy packaging
• Products adapted to meet UK FSA regulations, including sugar labeling and allergen declarations

Products marketed in the UK are tailored to local safety standards for children’s confectionery.

Customer Testimonials

Customer and distributor feedback highlights:

• “Kids love the lipstick candy range—great for party packs.”
• “Affordable wholesale prices with high visual impact on shelves.”
• “Reliable stock turnover and responsive on seasonal reorders.”

Retailers value the balance between cost efficiency and novelty appeal.

Major Achievements

• Established as UK branch of a global confectionery exporter
• Built a recognizable brand in the children’s novelty sweets market
• Introduced sugar-free liquid candy options ahead of broader market adoption
• Participated in international food and candy exhibitions, including ISM Cologne and China Sweets Expo
• Diversified into licensed toy collaborations for co-branded candy items

Gooddays Sweets UK Limited offers a strategic gateway for retailers and distributors seeking creative, compliant, and cost-effective novelty confectionery products backed by an international manufacturing ecosystem.