Product Offerings
Products:
Coffee Beans: Arabica, Robusta
Coffee Equipment: Espresso Machines, Grinders
Beverages: Espresso, Latte, Cappuccino
Services: Equipment Rental, Coffee Shop Operation, Brand Development
Guangzhou 123 Coffee Trade Co., Ltd. is a diversified coffee enterprise headquartered in Guangzhou, China, engaged in the trade, distribution, and service support of premium coffee beans and professional coffee-making equipment. Established with the vision of elevating coffee culture in Southern China, the company has developed into a comprehensive service provider in the specialty coffee industry, combining import, wholesale, retail, training, and brand incubation.
Core Business and Product Offerings
123 Coffee operates across several integrated segments in the coffee value chain:
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Coffee Beans:
- Offers a curated selection of Arabica and Robusta beans sourced from key coffee-growing regions including Ethiopia, Colombia, and Vietnam.
- Beans are available in both raw green form and roasted varieties for wholesale and café supply.
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Coffee Equipment:
- Supplies professional espresso machines, grinders, and brewing accessories from leading global brands.
- Serves both new coffee startups and established cafés with purchase and rental options.
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Beverage Service:
- Operates or supports multiple coffee shop outlets under the 123 Coffee brand, offering espresso, latte, cappuccino, and signature beverages.
- Supports event-based coffee catering and mobile cart services.
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Support Services:
- Offers equipment leasing and maintenance contracts for B2B clients.
- Provides barista training programs, franchise consulting, and café brand development support.
This all-in-one model positions 123 Coffee as both a coffee experience brand and a supplier to the broader foodservice industry.
Specialization and Unique Selling Proposition (USP)
The company’s USP lies in its integration of coffee supply with shop operational support, providing a turnkey solution for café entrepreneurs. It is especially recognized for:
- End-to-End Café Setup Services: From site design and equipment to staffing and launch marketing.
- Flexible Equipment Financing: Rental models that reduce entry barriers for startup cafés.
- Emphasis on Coffee Education: On-site barista workshops and flavor profiling sessions for clients.
Its hybrid model of wholesale trade, retail branding, and training gives it a unique position in Guangzhou’s rapidly expanding coffee market.
Financials and Shipment Records
Though full financial disclosures are not publicly available, based on market activity and export registry data:
- Estimated Annual Revenue (2023): USD 1.5–2 million
- Primary Markets: China domestic (Guangdong, Shenzhen, Foshan), with limited exports to Southeast Asia.
- Export Items: Green beans, branded roasted coffee, and basic accessories to Vietnam and Malaysia.
- Business Channels: Wholesale supply to cafés, online platform sales (WeChat, Taobao), and in-store retail.
Target Market
Guangzhou 123 Coffee primarily targets:
- Independent coffee shops and boutique cafés
- Restaurants and hospitality outlets
- Barista training institutions
- Corporate clients requiring coffee service for events or offices
They also serve a growing number of home baristas and coffee enthusiasts via online platforms and in-store retail sections.
Capabilities
The company’s infrastructure includes:
- A centralized roasting and logistics hub in Guangzhou
- Showroom and barista training lab for client demonstrations and education
- Partnerships with equipment manufacturers from Italy and the U.S. for import distribution
- Skilled service engineers for machine installation and after-sales support
Estimated monthly roasting capacity reaches 2 to 3 tons of specialty coffee, primarily distributed within China.
Certifications and Compliance
Guangzhou 123 Coffee complies with key domestic food and safety regulations:
- Licensed by the Guangdong Food and Drug Administration
- Holds commodity inspection approvals for imported green beans
- Ensures equipment compliance with China CCC certification standards
Beans imported and roasted are processed under traceable sourcing systems, in line with specialty coffee transparency practices.
Customer Testimonials and Recognition
123 Coffee has received praise from its café clients and barista trainees for:
- Consistent bean quality
- Responsive customer service
- Technical depth in equipment support
It is frequently featured in Guangzhou coffee expos and has built strong peer recognition in the South China coffee community through events and training sessions.
Major Achievements
- Established a multi-channel coffee supply system supporting 100+ café clients in Southern China
- Developed the 123 Coffee brand with recognizable outlets and mobile coffee carts in Guangzhou
- Facilitated over 500 baristas trained via its in-house program since inception
- Built a network of partnerships with key equipment brands from Italy and the U.S.
- Recognized as a rising player in China’s boutique coffee industry by regional foodservice trade publications
Guangzhou 123 Coffee Trade Co., Ltd. continues to foster local coffee entrepreneurship through its full-service ecosystem, combining quality coffee with professional service infrastructure.