Aloqab Roaster & Mills, operating under the brand name “Aloqab Nuts,” is a premier Jordanian manufacturer and exporter of roasted nuts, seeds, coffee, spices, and chocolates. Headquartered in Amman, Jordan, the company has earned a strong reputation across the Middle East for its consistent quality, innovative flavor offerings, and scalable production capabilities. Aloqab combines traditional Middle Eastern roasting techniques with modern manufacturing practices to supply both local and international markets.
Brief History
Established in the early 2000s, Aloqab Roaster & Mills was born out of a family legacy in spice and nut roasting. With a vision to modernize and globalize traditional Jordanian snack products, the company expanded its facilities and diversified its portfolio to include not just roasted nuts and seeds, but also coffee blends, chocolates, and spice mixes. Today, Aloqab serves hundreds of retail outlets and exports its products under the “Fancy Nuts” label to regional and international clients.
Core Business
The core of Aloqab’s business lies in the production and packaging of high-quality snacks and food ingredients. The company specializes in:
- Dry-roasted and flavored nuts and seeds
- Artisan-style spice blends and herbs
- Roasted Arabic coffee
- Specialty chocolate products
Its diverse product catalog serves the needs of grocery chains, convenience stores, food distributors, and HORECA (Hotel, Restaurant, Café) clients.
Product and Service Offerings
Nuts:
- Almonds, Pistachios, Cashews, Hazelnuts
- Roasted Corn, Chickpeas
- Crispy Coated Peanuts in flavors like Hot Chili, Ketchup, Lemon & Salt
Seeds:
- Egyptian Watermelon Seeds
- Pumpkin Seeds
- Sunflower Seeds
Spices & Mixes:
- Traditional Thyme Mix (Zaatar)
- Sumaq, Lumi (black lime), Sage, Cinnamon, Cardamom, Black Seeds, Anise
Coffee:
- Royal Roasted Coffee: A signature blend of Arabica and Robusta beans with traditional Middle Eastern flavor profile
Chocolates:
- Trend Chocolate (available in 38g and 95g formats)
- Fancy Spreadable Chocolate (100g and 200g jars), designed for retail and gifting
The company also supports private label manufacturing and customized packaging for international buyers.
Specialisation and Core USP
Aloqab’s market differentiation is rooted in:
- Traditional Craftsmanship: Hand-crafted roasting techniques for authentic flavor.
- Flavor Innovation: Regional and international seasoning profiles for coated snacks.
- Product Range Depth: One of the most diverse portfolios in the region, covering both snacks and pantry items.
- Export Readiness: Products are designed to meet the standards of GCC, EU, and Asian markets.
Financials
While specific financial disclosures are limited due to the company’s private ownership, export and trade activity indicators show:
- Estimated Revenue: USD 4–6 million annually
- Growth Rate: Approx. 12–15% CAGR over the past 3 years
- Retail Distribution: 250+ stores across Jordan, with exports comprising 40–50% of total output
Shipment Records
According to regional trade data and distribution channels:
- Export Destinations: Saudi Arabia, UAE, Qatar, Kuwait, Iraq, and select European countries
- Annual Export Volume: 500–800 MT of finished snack products
- Packaging Formats: Retail pouches (100g–500g), bulk packs, and tin boxes for chocolates and coffee
Target Market
Aloqab targets:
- Retailers and Distributors: Especially in the Middle East and North Africa (MENA) region
- Private Label Buyers: Interested in regional snacks and confectionery
- HORECA Clients: Looking for high-quality coffee, nuts, and spices
- Export Wholesalers: In ethnic food categories across Europe and Asia
Capabilities
- In-House Roasting Facility: High-capacity lines with automated flavor application
- Chocolate and Coffee Processing: Dedicated lines for confectionery and beverage categories
- Private Labeling: Custom branding and formulation for B2B partners
- Flexible Packaging: Pouches, PET jars, glass jars, tin cans, and cartons
- Logistics Support: Cold-chain and dry shipping coordination for regional exports
Certifications and Compliance
- ISO 22000: Food Safety Management
- HACCP: Hazard Analysis Critical Control Points certified facility
- Jordan Food and Drug Administration (JFDA) approved
- Halal Certification: Applicable across all product lines
Customer Testimonials
Though formal testimonials are not listed, the company has earned a reputation among regional importers for:
- Consistency in flavor and crunch
- Strong visual presentation and branding
- High reorder rates and dependable lead times
Major Achievements
- Successfully introduced over 70 SKUs across snack and grocery categories
- Featured in regional trade fairs such as Gulfood and Foodex Saudi
- Expanded into spreadable chocolates and artisan coffee, diversifying its category presence
- Maintains B2B partnerships with major retailers and hypermarkets across the MENA region
Aloqab Roaster & Mills continues to embody the culinary richness of Jordan through its premium Fancy Nuts range, while strategically expanding its global reach through innovative flavors, reliable quality, and competitive pricing.
