Exhibiting at HOTELEX Shanghai 2025

OUWEI FOOD (NINGBO) CO., LTD., operating under the premium brand name MAISON DE WYRSCH, is a specialty importer and distributor of high-quality European dairy and bakery ingredients in China. Headquartered in Ningbo, Zhejiang Province, the company focuses on sourcing premium-grade products for China's growing professional culinary and gourmet baking markets. With a curated selection of Western-style UHT dairy products and artisanal bakery ingredients, OUWEI FOOD connects international food producers with Chinese foodservice professionals and gourmet retailers.

Core Business and Offerings

OUWEI FOOD (NINGBO) CO., LTD. delivers a refined portfolio tailored to high-end food applications:

• Dairy Products

  • UHT Whipping Cream: Ultra-high temperature processed cream ideal for professional bakery and dessert applications.
  • UHT Sterilized Whole Milk: Long shelf life milk designed for pastry chefs, cafes, and hotel use.
  • Fermented Light Butter Rolls: European-style cultured butter with a creamy texture and mild tang, perfect for artisanal baking.

• Bakery Ingredients

  • Western pastry ingredients including butter sheets, laminated dough bases, and chocolate fillings sourced from premium European suppliers.

These products are marketed under MAISON DE WYRSCH, a brand synonymous with authenticity, quality, and European taste traditions.

Specialization and Unique Strengths

OUWEI FOOD is recognized for:

• Strategic partnerships with top-tier European dairy producers and artisanal suppliers.
• Serving as a premium food solution provider for luxury hotels, high-end patisseries, boutique bakeries, and culinary training institutions.
• Operating with a quality-first philosophy, ensuring all imports meet the highest food safety and culinary performance standards.

The company's expertise lies in understanding the culinary expectations of China's professional chefs and aligning them with world-class sourcing capabilities.

Financial Performance and Trade Data

As a mid-sized importer, OUWEI FOOD does not publicly disclose financials; however:

• China's imports of dairy-based bakery ingredients have grown at a CAGR of 12% since 2019, with UHT cream and butter leading the segment.
• According to customs data and B2B sourcing portals, OUWEI FOOD is an active importer handling dozens of refrigerated and ambient food container shipments annually from Europe.
• Products are distributed through both direct B2B supply chains and online gourmet retail platforms, including Bohebuy.com.

This positions the company among the niche segment leaders in Western-style professional baking supplies in Eastern China.

Target Market

The primary clientele for OUWEI FOOD includes:

• Luxury hotel and restaurant chains requiring consistent ingredient quality.
• Pastry schools and culinary academies offering Western-style baking training.
• Artisan bakeries and boutique cafes seeking differentiation through imported ingredients.
• Online premium food retailers looking to meet the needs of health-conscious and flavor-seeking consumers.

The company serves Tier 1 and Tier 2 cities, with expansion into new culinary hubs across South and Central China.

Capabilities and Infrastructure

OUWEI FOOD maintains robust infrastructure to support cold-chain imports and gourmet distribution:

• Refrigerated warehousing facilities in Ningbo and cooperative logistics in Shanghai and Guangzhou.
• A national delivery network with cold-chain capabilities to ensure freshness of dairy imports.
• In-house quality inspection and packaging team to verify compliance with China’s import regulations.

The company also provides B2B support services including chef training sessions, usage demonstrations, and pairing advice.

Certifications and Compliance

OUWEI FOOD ensures full compliance with:

• China’s General Administration of Customs (GACC) food import standards
• HACCP and ISO 22000 certifications from upstream suppliers
• Adherence to cold-chain import regulations for dairy products

All imported products are accompanied by sanitary certificates, labeling compliance, and batch traceability systems.

Recognition and Testimonials

OUWEI FOOD is respected in the Chinese bakery and hotel industry circles for:

• Participation in China Bakery Exhibition (CBE) and HOTELEX Shanghai
• Trusted supplier to leading culinary academies and baking associations
• Positive chef testimonials on foodservice forums for consistent whip quality and authentic European butter flavor

The MAISON DE WYRSCH brand has developed a loyal following among high-end pastry professionals seeking reliable Western imports.

Major Achievements

• Successfully introduced over 50 SKUs of European dairy and bakery ingredients to the Chinese market.
• Recognized as a preferred vendor by several Michelin-starred restaurants and 5-star hotel kitchens.
• Developed a gourmet food e-commerce platform (Bohebuy.com) to serve professional and amateur bakers nationwide.
• Maintains a zero-incident safety record for food quality and customs clearance over the past five years.

OUWEI FOOD (NINGBO) CO., LTD., through MAISON DE WYRSCH, represents the convergence of European gourmet tradition with China’s modern culinary ambition, offering professional kitchens a dependable partner for excellence in baking and dairy applications.