Exhibiting at International Food & Drink Event (IFE) 2025

Paticeo, formerly known as Pâtisseries Gourmandes, is a leading French manufacturer of traditional pastries and baked goods, headquartered in Loudéac, Brittany. The company is part of the Agromousquetaires Group, one of France’s largest agri-food cooperatives. With deep roots in artisanal French baking and modern industrial capabilities, Paticeo produces over 70,000 tons of baked products annually, making it a key supplier to retail, foodservice, and private label markets across Europe and beyond.

Core Business and Product Portfolio

Paticeo specializes in the large-scale production of premium-quality, ambient shelf-life pastries that retain the taste and texture of homemade recipes. Its extensive product portfolio includes:

Madeleines:

• Coquilles – Classic shell-shaped madeleines
• Longues – Elongated soft-texture madeleines
• Torsadées – Twisted shape for unique presentation
• Étoiles – Star-shaped madeleines, ideal for seasonal promotions

Muffins:

• Chocolate chips, blueberries, caramel inclusions
• Decorated muffin tops for visual appeal in retail formats

Cakes:

• Quatre-quarts – Traditional French pound cake
• Barres pâtissières – Baked pastry bars with various fillings
• Barres marbrées – Marble cake bars with chocolate-vanilla swirl

Brownies:

• Dense, moist brownies in classic and variant flavors

Biscuits:

• Traditional Breton and regional biscuit assortments

Bagels:

• Pre-baked and frozen bagels for foodservice applications

Paticeo products are offered in multiple packaging formats including individual units, family packs, and bulk catering sizes.

Unique Selling Proposition (USP)

Paticeo combines traditional French baking heritage with modern R&D and automation, delivering products that are:

• Made with no artificial colors or preservatives
• Produced using free-range eggs and sustainable sourcing for key ingredients
• Certified by IFS and BRC standards, ensuring quality and traceability
• Offered in customizable formats for private label, contract manufacturing, and co-branding partnerships

Their ability to replicate artisanal textures at industrial scale gives them a significant competitive edge in Europe’s premium baked goods sector.

Brands and Market Segmentation

Paticeo manages a diverse portfolio of consumer-facing brands that address various segments of the pastry market:

• Ker Cadélac – Iconic Breton brand known for madeleines, quatre-quarts, and pound cakes
• Maison Colibri – High-end, gourmet madeleines and indulgent pastries
• Le Guillou – Traditional biscuit and cake line with heritage appeal
• Pâtisserie Tradition – Focused on foodservice and institutional clients

These brands are sold through major French supermarket chains, European retailers, and international distributors, as well as in foodservice and hospitality channels.

Production Capabilities and Facilities

Paticeo operates 7 production sites across France, equipped with:

• High-speed baking and packaging lines
• Automated ingredient dosing and mixing systems
• Chilled storage and ambient warehouse zones
• In-house labs for microbiological and shelf-life testing

Their infrastructure allows them to produce over 1 billion madeleines per year and to develop over 150 new product recipes annually, based on consumer trends and client specifications.

Certifications and Quality Compliance

Paticeo maintains strict quality protocols supported by industry certifications:

• IFS (International Featured Standard)
• BRC Global Food Standard
• RSPO (Sustainable Palm Oil) Membership
• French Origin and regional certifications where applicable

These standards ensure consistent product quality, food safety, and responsible sourcing—critical for retail and export partners.

Export Presence and Market Reach

Paticeo exports to over 30 countries worldwide, including:

• United Kingdom
• Germany
• Benelux
• Scandinavia
• Canada
• Middle East
• Japan and South Korea

Their ability to adapt to diverse regulatory and consumer requirements allows them to successfully manage international private label and B2B contracts.

Innovation and R&D

The company maintains a strong innovation pipeline with emphasis on:

• Clean-label recipes and allergen-free variants
• Miniature and portion-controlled formats for health-conscious consumers
• Custom pastry solutions for seasonal promotions and event-based retailing
• Sustainable packaging materials, with growing investment in recyclable and compostable films

R&D efforts are carried out in collaboration with French culinary institutions and retail innovation labs.

Digital and Corporate Engagement

Paticeo leverages its digital presence through its website and LinkedIn page, highlighting:

• New product launches
• Sustainability initiatives
• Corporate social responsibility (CSR) activities
• Recruitment campaigns to support its growing workforce

The company regularly participates in global trade events such as SIAL, ISM Cologne, and PLMA Amsterdam, reinforcing its role as a category leader in ambient pastries.

Sustainability and CSR

Paticeo has adopted an ambitious sustainability agenda, including:

• Use of cage-free eggs and RSPO-certified palm oil
• Reduction of CO₂ emissions across its supply chain
• Waste minimization and energy efficiency upgrades in its facilities
• Support for local French wheat producers under long-term contracts

As a subsidiary of Agromousquetaires, Paticeo benefits from a cooperative framework that emphasizes ethical sourcing, local employment, and regional development.

Strategic Outlook

Paticeo is strategically focused on:

• Expanding into plant-based baked goods and functional pastries
• Increasing digitalization and traceability for global supply chain compliance
• Developing premium and indulgent pastries for emerging markets
• Enhancing its private label services through co-innovation with major retail groups

With its balance of tradition, scale, and innovation, Paticeo is positioned as a cornerstone of France’s modern pâtisserie industry and a key exporter of the country’s baking heritage.